Achieve the highest management skills from the mastery of Fashion Business strategy through the acquisition of high intensity skills with this Postgraduate diploma"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The contents of this program have been developed by the different professors of this program, with a clear purpose: to ensure that students acquire each and every one of the skills necessary to become true managers of fashion companies. The content of this program will allow you to learn all aspects of the different disciplines involved in this field. A complete and well-structured program that will take you to the highest standards of quality and success.

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate diploma in Strategy and Management in Fashion at TECH Global University is an intensive program that will prepare you to design and implement the tools and strategies necessary to successfully carry out projects related to this sector 

The content of the Postgraduate diploma in Strategy and Management in Fashion is designed to promote the development of skills that enable decision-making with greater rigor in the changing environment of the fashion industry 

Throughout the program, the student will analyze a multitude of practical cases through individual work. It is, therefore, 
an authentic immersion in real 
business situations

This Postgraduate diploma deals in depth with different areas of fashion companies and is designed for managers to understand the management of this type of entities from a strategic, international and innovative perspective

A plan designed for students who, focused on their professional improvement, will prepare them to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:  

Module 1. Sociology of Fashion and Trends     
Module 2. Fashion Digital Strategy
Module 3. Technology and Digital Management in Fashion and Luxury: Tools 

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Sociology of Fashion and Trends  

1.1. History and Sociology of Fashion

1.1.1. Semiotics, Cultural Aspects and Identity through Fashion
1.1.2. Social Movements and Urban Tribes

1.2. Social Change in Fashion Consumption: The Effects of "Neomania" 

1.2.1. Liquid Fashion" and the New Millennial Culture
1.2.2. Digital Transformation and the Influencer Phenomenon

1.3. Reinventing Fashion Businesses and the New Consumer

1.3.1. Post-Luxury: New Typologies and Archetypes of Fashion Consumers
1.3.2. Drivers of Change and New Trends in the Post-COVID-19 Fashion Sector

1.4. The Culture of Creativity and the Consumption of Exclusivity

Module 2. Fashion Digital Strategy

2.1. Technology and the Consumer: Target Audience Typologies and Strategic Consumer Segmentation
2.2. Analytics Prior to Digital Strategy: Moment 0 and Strategic KPIs
2.3. E-commerce: Typologies and Platforms
2.4. Branding: Visual and Textual to Communicate
2.5. Positioning: Ideal Catalog
2.6. Social Ads Platforms
2.7. Social Selling & Inbound Marketing 
2.8. Marketing Automation e-mail Marketing & Bot Marketing
2.9. Role of CRM and Big Data in Business Strategy
2.10. ROI & Metrics

Module 3. Technology and Digital Management in Fashion and Luxury: Tools 

3.1. Introduction to the Technological Use of Fashion
3.2. Creation and Maintenance of Identity-Positioning

3.2.1. Google Analytics and Google Ads

3.3. Data Driven

3.3.1. Key Metrics Management and Pattern Sequence Creation-Excel

3.4. Simulation of Innovation Scenarios-Microsoft Power BI
3.5. Customer Loyalty and Retention-Salesforce
3.6. Audience Segmentation-SQL Database Management
3.7. Creativity from the Use of Data-Python

3.7.1. Content Marketing

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"