The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work" 

¿Why Study at TECH?

TECH is the world's largest 100% online business school.

It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training. 

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives trained each year, +200 different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  V

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  V

At TECH you will have access to Harvard Business School case studies" 

The Postgraduate diplomaa in Sector Marketing has a fully up-to-date syllabus on all the most relevant concepts and strategies of the subject, which will provide students with the necessary skills to develop successfully in their profession. Thus, they will be able to gain such a deep understanding of the market and customers that they will be able to redirect their plans more strategically. A program that can be completed in 6 months and has 3 didactic modules to offer the best training in this field at the moment.  

Knowing the basics of sector marketing will allow you to apply the most competitive strategies"  

Syllabus

In order to apply marketing strategies effectively, it is important to take into account the sector in which the company operates. It is not the same to plan marketing campaigns for a school, an industry, a transport company or a digital business. Each of them has its own audience and, therefore, must follow its own strategies. 

The content of the Postgraduate diploma in Sector Marketing is designed to promote the development of the competencies of business professionals in this field, providing them with all the knowledge they will need to apply in their daily work. To this end, throughout 375 hours of study, the student will have the possibility of carrying out a multitude of practical cases, achieving a deep learning in this area of action. In this sense, the syllabus covers from market research to the main management and leadership techniques, but always focusing on sector marketing.   

One of the main advantages of this program is that it is taught in a 100% online format, so students are free to choose the time and place that best suits their interests and needs. This will allow them to study from anywhere in the world, without leaving aside the rest of their daily obligations.  

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Market Research
Module 2. Management and Leadership
Module 3. Sector Marketing

¿Where, When and How is it Taught??

TECH offers you the possibility to study this Postgraduate Diploma completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1.  Market Research

1.1. Marketing Fundamentals

1.1.1. Main Definitions
1.1.2. Basic Concepts
1.1.3. The Evolution of the Concept of Marketing

1.2. Marketing: From the Idea to the Market

1.2.1. Concept and Scope of Marketing
1.2.2. Marketing Dimensions
1.2.3. Marketing 3.0

1.3. New Competitive Environment

1.3.1. Technological Innovation and Economic Impact
1.3.2. Knowledge Society
1.3.3. The New Consumer Profile

1.4. Quantitative Research Methods and Techniques

1.4.1. Variables and Measurement Scales
1.4.2. Information Sources
1.4.3. Sampling Techniques 
1.4.4. Data Processing and Analysis

1.5. Qualitative Research Methods and Techniques

1.5.1. Direct Techniques: Focus Group
1.5.2. Anthropological Techniques
1.5.3. Indirect Techniques
1.5.4. Two Face Mirror and Delphi Method

1.6. Market Segmentation

1.6.1. Market Typologies
1.6.2. Concept and Analysis of Demand
1.6.3. Segmentation and Criteria
1.6.4. Target Audience Definition

1.7. Types of Buying Behavior

1.7.1. Complex Behavior
1.7.2. Dissonance Reducing Behavior
1.7.3. Varied Search Behavior
1.7.4. Usual Purchasing Behavior

1.8. Marketing Information Systems

1.8.1. Conceptual Approaches to Marketing Information Systems
1.8.2. Data Warehouse and Datamining
1.8.3. Geographic Information Systems

1.9. Research Project Management

1.9.1. Information Analysis Tools
1.9.2. Development of the Expectation Management Plan
1.9.3. Project Feasibility Assessment

1.10. Marketing Intelligence

1.10.1. Big Data
1.10.2. User Experience
1.10.3. Application of Techniques

Module 2. Management and Leadership

2.1. General Management

2.1.1. Integrating Functional Strategies into the Global Business Strategies
2.1.2. Management Policy and Processes
2.1.3. Society and Enterprise

2.2. Strategic Management

2.2.1. Establish the Strategic Position: Mission, Vision and Values
2.2.2. Developing New Businesses
2.2.3. Growing and Consolidating Companies

2.3. Competitive Strategy

2.3.1. Market Analysis
2.3.2. Sustainable Competitive Advantage
2.3.3. Return on Investment

2.4. Corporate Strategy

2.4.1. Driving Corporate Strategy
2.4.2. Pacing Corporate Strategy
2.4.3. Framing Corporate Strategy

2.5. Planning and Strategy

2.5.1. The Relevance of Strategic Direction in the Management Control Process
2.5.2. Analysis of the Environment and the Organization
2.5.3. Lean Management

2.6. Talent Management

2.6.1. Managing Human Capital
2.6.2. Environment, Strategy, and Metrics 
2.6.3. Innovation in People Management

2.7. Management and Leadership Development

2.7.1. Leadership and Leadership Styles
2.7.2. Motivation
2.7.3. Emotional Intelligence
2.7.4. Skills and Abilities of the Leader 2.0.
2.7.5. Efficient Meetings

2.8. Change Management

2.8.1. Performance Analysis
2.8.2. Leading Change. Resistance to Change
2.8.3. Managing Change Processes
2.8.4. Managing Multicultural Teams

2.9. Negotiation

2.9.1. Intercultural Negotiation
2.9.2. Negotiation Focuses
2.9.3. Effective Negotiation Techniques
2.9.4. Restructuring

Module 3.  Sector Marketing

3.1. Services Marketing

3.1.1. Evolution and Growth of the Services Sector
3.1.2. Function of Services Marketing
3.1.3. Marketing Strategy in the Service Sector

3.2. Touristic Marketing

3.2.1. Features of the Tourism Sector
3.2.2. Tourist Product
3.2.3. The Customer in Tourism Marketing

3.3. Political and Electoral Marketing

3.3.1. Political Marketing vs. Election Marketing
3.3.2. Political Market Segmentation
3.3.3. Electoral Campaign

3.4. Social Marketing and Responsible Marketing

3.4.1. Social Cause Marketing and CSR 
3.4.2. Environmental Marketing
3.4.3. Segmentation in Social Marketing

3.5. Retail Management

3.5.1. Relevance
3.5.2. Reward
3.5.3. Cost Reduction
3.5.4. Relationship with the Customer

3.6. Banking Marketing

3.6.1. State Regulation
3.6.2. Branches and Segmentation
3.6.3. Inbound Marketing in the Banking Sector

3.7. Health Services Marketing

3.7.1. Internal Marketing
3.7.2. User Satisfaction Studies
3.7.3. Market Oriented Quality Management

3.8. Sensory Marketing

3.8.1. Shopping Experience as a Sensory Experience
3.8.2. Neuromarketing and Sensory Marketing
3.8.3. Arrangement and Presentation of the Point of Sale

Knowing the specific marketing tools for each sector will make you a more competitive professional"