Postgraduate certificate The Industry of Events and Business Tourism

Along with globalization and the boost of ICTs, and despite a pandemic in recent years, the Industry of Events and Business Tourism sector continues to boom and grow, as one of the main drivers of development in the services sector. It is estimated that 20% of tourists traveling worldwide do so for business and for cities, MICE tourism is a great source of income. A well organized event is the best possible communication and businesses strategy. In this program, the professional will be able to understand everything about this topic and expand their skills for the planning and organization of a MICE event; as well as develop the necessary skills to be able to manage an event company depending on the type of event.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The outstanding practical and experiential approach, as well as its innovative online learning formula, make this Postgraduate certificate in The Industry of Events and Business Tourism an exclusive program, thanks to the differential value of the subjects, with an expanded and up-to-date vision of the sector from the beginning to the end of the program. On the other hand, the intervention of professional teachers active in the sector, provide real cases, which enrich the student's experience, through the Relearning methodology that allows progressive and natural learning, without large investments of time.

Updating and professional training is the basis for your success in the workplace. TECH brings you this online program with a methodology that allows you to save many hours of study”

Syllabus

This Postgraduate certificate in The Industry of Events and Business Tourism, with exclusive content from TECH Global University, provides an in-depth understanding of the global events industry and its economic importance. An intensive program that prepares the professional to face challenges and business decisions in the field of event management.

Giving students the necessary tools and the most important and useful knowledge to develop professionally, delving into the knowledge of the Key Players of the MICE sector, in order to develop the skills that will allow them to manage an event company according to the type of event.

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education.

This gives the program a unique identity, with excellent contents and completely current practical cases.

Over the course of 150 hours or 6 weeks of fully online training, students will analyze a variety of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Students will incorporate more specific competencies, such as defining objectives, strategies and commercial policies in the MICE market, which will enable them to analyze, plan, develop and execute procedures in business tourism and events.

This program is developed over 6 weeks and consists of 1 module:

Module 1. The Industry of Events and Business Tourism

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in The Industry of Events and Business Tourism completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. The Industry of Business Events and Tourism

1.1. The MICE World

1.1.1. What Is the MICE Sector?
1.1.2. Who Do They Include?
1.1.3. Where Does It Operate?

1.2. Actors and In-Depth Look at the Sector: Economic Impact

1.2.1. Number of Events and People Moved Annually
1.2.2. Expectations for Growth in the Post-COVID Era

1.3. Congresses, Conventions, Incentives

1.3.1. What Is a Convention, a Congress and an Incentive?
1.3.2. Main Differences of These Events
1.3.3. Types of Conventions, Congresses and Incentives

1.4. Fairs

1.4.1. Main Characteristics of the Fairs
1.4.2. Types of Fairs
1.4.3. The Trade Show

1.5. The Role of Convention Bureaus

1.5.1. What Is a Convention Bureau?
1.5.2. Purpose of Convention Bureau
1.5.3. Coordination between Public and Private Entities

1.6. Destination Marketing

1.6.1. Strengths and Weaknesses of the Destination
1.6.2. Threats and Strengths of the Destination
1.6.3. Differentiation and Competitive Advantage

1.7. Cultural Events

1.7.1. The Cultural Events Market
1.7.2. Types of Cultural Events
1.7.3. How to Manage Profitable Cultural Events

1.8. Musical Events

1.8.1. Importance of Ticketing
1.8.2. Concert Merchandising and Sponsorship

1.9. Social Events

1.9.1. The Role of the Wedding Planner
1.9.2. Celebrations and Other Parties

1.10. Sporting Events

1.10.1. Major Sporting Events
1.10.2. Regulations for Sporting Events
1.10.3. Sponsoring

The program you need to reinforce, expand and enhance your knowledge in The Industry of Events and Business Tourism sector. Opening up a range of possibilities in today's market”

Teaching Objectives

Due to the importance of communication and Marketing for business and society to be fluid and productive in general, Event Management is a fundamental tool to be exploited. That is why this Postgraduate certificate focuses focused on providing the necessary skills to the professional in the MICE or business tourism sector, which provide a specialization or opportunity to be original in the development and/or application of ideas, as well as their implementation, through the management of multidisciplinary and multicultural work teams, making decisions toward achieving objectives.

You will define objectives, strategies and commercial policies according to the MICE market in order to establish adequate actions in line with the company's objectives and plans”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Postgraduate certificate enable students to:

Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
Communicate your conclusions and arguments to specialized and non-specialized audiences in a clear and unambiguous manner
Integrate knowledge and face the complexity of making judgments based on incomplete or limited information, including reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
Seek and manage information from sources to make decisions that contribute to the achievement of the organization's objectives
Define objectives, strategies and commercial policies on the MICE market in order to establish adequate policies in line with the objectives and strategies of the event management company in the field of tourism
Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service
Delve into the knowledge of the Key Players of the MICE sector
Master the importance of Convention Bureaus and co-creation with them
Direct the Destination/Event Marketing
Gain an in-depth knowledge of the global events industry and its economic importance
Develop the necessary skills to be able to manage an event company according to the type of event

Postgraduate Certificate in The Industry of Events and Business Tourism

The event industry and business tourism is a constantly growing sector, with a significant impact on the global economy. If you are looking to excel in this field, it is essential to have specialized and up-to-date education. With the Postgraduate Certificate in The Industry of Events and Business Tourism offered by the School of Business of TECH Global University, you will be able to acquire the necessary knowledge to excel in this area. One of the main advantages is the flexibility we offer: you will be able to access the contents at any time and place, adapting your learning to your own pace and schedule. In addition, you will have the technical support and the university's online platform, guaranteeing a smooth and accessible learning experience. This course focuses on providing you with technical and up-to-date education, taught by experts in the field of business. You will learn about planning, organization, marketing, finance and other fundamental aspects of managing events and tourism businesses. In addition, you will become familiar with the latest trends and best practices in the industry, applying a strategic and analytical approach.

Specialize in events and business tourism

Relevant industry data indicates that business tourism accounts for approximately 10.4% of global GDP, and generates about 9.9% of global employment, according to the World Travel & Tourism Council. This highlights the importance of having specialized education to take advantage of job and business opportunities in this ever-growing area. Our course gives you the opportunity to improve your skills and knowledge in this constantly evolving industry. With the support of the School of Business of TECH Global University, you will have a team of expert professors and an up-to-date teaching methodology based on real cases. Don't miss this opportunity to qualify yourself in the events and business tourism industry with TECH. Enroll in our Postgraduate Certificate and prepare yourself for professional success in this exciting field.