Postgraduate certificate Copywriting for Launches

In recent years, Copywriting has become one of the best persuasive writing techniques for companies to present their services and products to their clients. Therefore, achieving sales objectives requires an exquisite work of planning the Launch in all its phases. Mastering each one of them, the various strategies used, as well as the tools employed will give a plus to the professionals who wish to develop in this field. Therefore, this 100% online program is born, which brings together, in only 150 hours, the most advanced knowledge in this area through the most innovative didactic material. A unique opportunity for progression, achievable thanks to the excellent program developed by the best experts in Copywriting.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

TECH's firm commitment to an exclusively online methodology makes it easier for students to complete university programs and reconcile them with the most demanding responsibilities. Based on this, we have developed this comprehensive syllabus focused on Copywriting for Launches. All this, in addition, with quality multimedia pills, available 24 hours a day, 7 days a week, from any digital device with an Internet connection.

You will master SEO optimization and the most effective tools for live broadcasts"

Syllabus

This university program has a syllabus designed by the excellent team of professionals that make up this program. The graduates will start from the most basic understanding of what a Launch is and what it is for, to fully understand the existing types of Launches, the different phases, techniques and tools used to make this sales strategy a success.

To achieve this goal, this academic institution provides numerous additional didactic material based on video summaries, detailed videos, case studies and specialized readings with which you will be able to further extend the information of this Postgraduate certificate.

A complete study plan of 150 hours of lectures, which will not require long hours of memorization. Thanks to the Relearning method used by TECH in all its academic proposals, the students will progress naturally through the content, assimilating the key concepts in a much more agile and simple way.

This learning effectiveness is combined with the flexibility that distinguishes this Postgraduate certificate. Therefore, with no classroom attendance or classes with fixed schedules, the graduates will have greater freedom to self-manage their time to access this advanced academic option.

This Postgraduate certificate program is spread out over 6 weeks and is divided into 1 module:

Module 1. Copywriting for launches

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Copywriting for Launches completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Copywriting for Launches

1.1. Understanding What a Launch is and What it is Used for.

1.1.1. What is a Launch
1.1.2. The Elements of a Launch
1.1.3. Differentiation.
1.1.4. Offer
1.1.5. Levels of Consciousness
1.1.6. A Relationship of Enthusiasm

1.2. Types of Releases

1.2.1. Which One to Choose and Why
1.2.2. Seed Launch
1.2.3. R2X Launch
1.2.4. Meteoric Launch
1.2.5. Product Launch Formula (PLF)
1.2.6. Webinars, Workshops or Masterclasses
1.2.7. Challenges
1.2.8. Thematic Releases
1.2.9. High Ticket

1.3. The Phases of a Launch

1.3.1. The Pre-launch
1.3.2. The Pre-sale
1.3.3. Recruitment
1.3.4. Seduction or Indoctrination
1.3.5. Selling
1.3.6. Closing
1.3.7. Post-launch

1.4. How to Apply Copywriting in Each Phase of the Launching Process

1.4.1. How to Apply the Copy in the Recruitment Phase
1.4.2. Techniques in the Seduction Phase
1.4.3. Techniques in Pre-sales and Sales
1.4.4. Examples of Success Stories

1.5. The Creative Idea as the Cornerstone of the Launch

1.5.1. What is the Creative Concept?
1.5.2. Formulas to Create the Creative Concept
1.5.3. The Method to Break into the Market with the Creative Idea
1.5.4. Examples of Creative Ideas that have Worked

1.6. How to Orchestrate a Launch

1.6.1. The Fundamental Elements to Orchestrate a Successful Launch.
1.6.2. Having a Scorecard
1.6.3. Internal Communication
1.6.4. Follow-up of the Launching and of the Scorecard

1.7. The Marketing Elements Involved in a Launch and their Function

1.7.1. Copy Pieces in the Acquisition Phase
1.7.2. Copy Pieces in the Pre-launch Phase
1.7.3. Copy Pieces in the Launch Phase
1.7.4. Copy Pieces in the Sales Phase

1.8. Measuring a Launch in Real Time

1.8.1. Metrics and KPIs
1.8.2. Measurement Tools
1.8.3. Performance Monitoring
1.8.4. Post-launch Analysis

1.9. The Post-launch Stage

1.9.1. Analyzing and Acting after the Sale
1.9.2. Strategies to Keep the Customer Happy after the Sale
1.9.3. Strategies to Increase the Average Ticket Price
1.9.4. Strategies to Build Customer Loyalty

1.10. Tools to Effectively Manage a Launch

1.10.1. Internal Communication
1.10.2. Project Management and Organization
1.10.3. Productivity Optimization
1.10.4. For Hosting Digital Products
1.10.5. To Optimize SEO
1.10.6. For Live Broadcasts
1.10.7. For Content Channels
1.10.8. Others

You have at your fingertips the most current and effective tools to carry out a Launch with total guarantee"

Teaching Objectives

Thanks to this program, in just 6 weeks, students will obtain essential knowledge to prepare a Launch from start to finish through a series of creative pieces in the different stages. An education that will allow them to master the strategies and tools currently used by all copywriters who develop a Launch. It will also increase their skills to manage departments of Communication and Marketing agencies working on this type of digital projects.

You will achieve a clear and direct vision of each of the phases that make up a successful Launch thanks to Copywriting techniques"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate Copywriting for Launches will qualify the students to:

Understanding what a launch is and what it is used for.
Identify what types of launches exist
Know all the stages in a launch
Understand how to apply Copywritingin each stage of a launch.
Know all the pieces of Copywriting involved in a launch
Manage the real-time results of the different phases of the launch and act accordingly.
Know the tools that help to successfully manage a launch.
Learn what to do in the post-launch phase.

Postgraduate Certificate in Copywriting for Launches

Do you want to master the art of persuasive writing and become a Postgraduate Diploma in copywriting for successful pitches? At TECH Global University, we present our PPostgraduate Certificate in Copywriting for Launches, designed to give you the skills you need to create impactful messages that generate sales and engage your audience. Our online classes offer you the convenience of learning from anywhere and at any time. You will be able to access the contents of the Postgraduate Certificate program through our online platform, which gives you the flexibility to adapt your studies to your schedule and pace of life. In addition, you will have the support of our Postgraduate Diplomas in copywriting, who will guide you throughout the learning process. In this Postgraduate Certificate, you will immerse yourself in the most effective strategies and techniques to create compelling and persuasive messages that generate interest and motivation in your audience. You will learn to identify the needs and desires of your target audience, so you can write copy that will impact them emotionally and drive them to take action.

TECH, an opportunity for professional growth

In addition, you will become familiar with the principles of digital marketing and learn how to use them effectively in your pitches. You will know the best practices of SEO, storytelling and content design, to create coherent and attractive messages in all communication channels. At the end of the program, you will receive a certificate from TECH Global University, which will support your skills as a copywriter specialized in pitches. You will be able to apply your knowledge in different industries and projects, either working independently as a freelance or collaborating with marketing and advertising agencies. Don't miss the opportunity to stand out in the copywriting world and become a highly demanded professional. Enroll in our Postgraduate Certificate in Copywriting for Launches and discover how your words can make the difference in the success of your projects.