Transmedia Communication is the present and the future. Specialize in this field and access the most reputable companies in the advertising industry”

The world of advertising communication and journalism is experiencing a major turning point. The new context of digital communication, with a wide variety of content available to audiences and numerous platforms available to access them, makes it necessary to conceive communication as a narrative spider's web composed of different pieces. This model leaves behind linear communication, where the receiver had access to information at a specific moment in a single medium.

Now, the viewer has many more options and possibilities of consuming information, being able to access all the content they want through social networks, mobile applications, streaming platforms or live broadcasting, for example. But also, one of the big differences with the communication process of decades ago is that today the user is no longer a mere spectator but a co-creator of stories. Therefore, thanks to their tastes, interactions and recommendations, they have become an essential part of the elaboration process.

No company today is capable of offering a product without first testing its customers, without knowing their tastes or availability. Thanks to virtual communities, large advertising agencies are able to know the feelings of customers about a product without it being on sale yet or even without having seen the final advertisement, just showing a preview of what they will find. And the same can happen with any self-respecting sector: the media announces interviews with relevant characters provoking an interest in the public, videogame creators offer a glimpse of what will be their next hit, and so on. And all this creates so many interactions on the net that it can give a general idea of how the final product will be received.

This is why professionals in the 21st century must be highly specialized in transmedia content, which is the present and the future of communication. Thanks to this professional master’s degree from TECH Technological University, the student will be able to create creative stories that transcend the public's expectations and offer a unique experience that makes users feel part of the process. In addition, students will acquire a level of competence that will allow them to access management positions in advertising, communication or video game design agencies, or to start their own businesses related to Transmedia Communication.

Create stories that spark the public’s interest and that are the starting point for creating virtual communities through which your company will receive the feedback they need” 

This professional master’s degree in Transmedia Communication contains the most complete and up-to-date academic program on the market. Its most notable features are:

• The development of case studies presented by experts in Transmedia Communication
• Its graphic, schematic and practical contents are designed to provide scientific and practical information on those disciplines that are essential for professional practice
• New developments in Transmedia Communication
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Transmedia Communication
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A state-of-the-art program to bring you closer to Transmedia Communication in a professional way” 

Its teaching staff includes professionals from the field of Transmedia Communication, who contribute the experience of their work to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to use fiction to create compelling stories for advertising"

Allowing user interaction in your stories will provide them with a unique experience and build user loyalty"

Communication has evolved by leaps and bounds thanks to the emergence of new technologies that have favored the use of online tools to access content. But, in addition, the end user is a better prepared and informed person, who looks for a different and innovative experience in every service. Transmedia Communication has arrived to revolutionize the sector, offering viewers captivating stories in which they can interact. Thanks to this program, the student will be able to become a specialist in transmedia storytelling, in high demand by the main national and international communication companies. 

Transmedia storytelling has arrived to multiply communication platforms and offer more personalized products”

General Objectives

• Gain conceptual knowledge and understanding of the transmedia storytelling field and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization
• Study in depth the most recent developments of Transmedia Storytelling in technological fields such as virtual reality or video games

Specific Objectives

Module 1. A New Communication Paradigm

• Place the entire syllabus in a changing sociological and media landscape, where technology and the fragmentation of the audiovisual offer open up enormous opportunities for business and professional development

Module 2. Transmedia Storytelling, Crossmedia

• Learn more about transmedia storytelling as a discipline, highlighting its importance in different professional sectors

Module 3. Transmedia Narratives

• Master how transmedia storytelling is constructed and how it differs from traditional storytelling
• Internalize, with the help of practical examples, the way to achieve audience involvement in a transmedia project

Module 4. Transmedia Content Production

• Further develop the practical methodology in the construction of transmedia content, from the research and documentation phase, to the platforms and participatory mechanics

Module 5. Transmedia Franchises

• Master the fundamentals of transmedia business models
• Know the typologies, forms of monetization and details in the management of transmedia businesses

Module 6. Transmedia Storytelling in the Video Game Industry

• Study in depth the relationship between transmedia storytellingand the video game industry
• Understand the role of the videogame as the spearhead of the user experience in the transmedia universe

Module 7. Transmedia Extended Reality: VR and AR

• Gain further understanding of the importance of the extended reality in the field of transmedia storytelling
• Understand the variety of existing contents and the creative process of them

Module 8. Transmedia Journalism

• Explore the scope, characteristics and specialization for the new and emerging transmedia journalism

Module 9. Creation and Management of Digital Communities

• Gain a deeper understanding of the methodology for the creation and dynamization of a transmedia digital community, including the stimulation of user-generated content 

Module 10. Branded Content: Brands like Publishers

• Gain in-depth knowledge of branded content within the communication mix in a context of advertising oversaturation
• Conduct an in-depth analysis of the differences between advertising and Branded Content and the scope of the latter (creation, formats, measurement)

Develop as a transmedia communicator and create exclusive stories for your spectators”