Become an excellent journalist and learn how to tell stories that bring consumers closer to your products or services”

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained a great prominence since its beginnings. Journalism encompasses different branches: social, cultural, economic, sports, international, events, conflicts, etc. This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case. 

Additionally, the transmission of information can be carried out through different media. Specifically, this program aims to specialize students in Advertising Theory. To do so, it is necessary to acquire a series of skills that allow you to put into practice all that has been learned.  

The syllabus covers the fundamentals and history of advertising, its protagonists (advertisers, agencies and recipients), the process of advertising creation and the media through which it can be carried out. All this is complemented with a series of success stories that will make it easier to understand.

This program is the most complete and addressed so that the professionals in the field of Journalism and Communication reach a higher level of performance, based on the fundamentals and the latest trends in advertising. Take advantage of the opportunity and become a professional with solid foundations through this program and the latest educational technology 100% online.   

This program will allow you to improve your skills and become a successful Journalist”

This Postgraduate certificate in Advertising Theory contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in Advertising Theory
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies for teaching Advertising Theory
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate certificates perfect for you to learn how to tell the story you want to tell and do it in a professional way"

Its teaching staff includes professionals belonging to the world of journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of theory of advertising. 

Don't miss the opportunity to increase your skills in Advertising Theory"

Learn the latest trends in Advertising Theory and be the best in this field"

The structure of the contents has been designed by a team of professionals in journalism, aware of the relevance of the current relevance of education in order to delve into the area of knowledge, to perform professional quality work through the new tools available. 

This Postgraduate certificate from Advertising Theory contains the most complete and up-to-date program on the market”

Module 1. Advertising Theory

1.1. Advertising Fundamentals

1.1.1. Introduction
1.1.2. Basic Notions on Advertising and Marketing

1.1.2.1. Marketing
1.1.2.2. Advertising

1.1.4. Advertising, Public Relations and Publicity
1.1.5. Dimensions and Social Scope of Contemporary Advertising
1.1.6. Successful Advertising: KFC

1.2. History of Advertising

1.2.1. Introduction
1.2.2. Origin
1.2.3. The Industrial Revolution and Advertising
1.2.4. The Development of the Advertising Industry
1.2.5. Advertising in the Internet World
1.2.6. Successful Advertising: Coca-Cola Case Study

1.3. Advertising and its Protagonists I: The Advertiser

1.3.1. Introduction
1.3.2. How the Advertising Industry Works
1.3.3. Types of Advertisers
1.3.4. Advertising in the Company's Organization Chart
1.3.5. Successful Advertising: Facebook Case Study

1.4. Advertising and its Protagonists II: Advertising Agencies

1.4.1. Introduction
1.4.2. The Advertising Agency: Advertising Communication Professionals
1.4.3. The Organizational Structure of Advertising Agencies
1.4.4. Types of Advertising Agencies
1.4.5. Fee Management in Advertising Agencies
1.4.6. Successful Advertising: Nike

1.5. Advertising and its Protagonists III: The Advertising Receiver

1.5.1. Introduction
1.5.2. The Advertising Recipient and its Context
1.5.3. The Advertising Recipient as a Consumer
1.5.4. Needs and Desires in Advertising
1.5.5. Advertising and Memory: on Advertising Effectiveness
1.5.6. Successful Advertising: Ikea Case Study

1.6. The Advertising Creation Process I: From Advertiser to Media

1.6.1. Introduction
1.6.2. Preliminary Aspects of the Advertising Creation Process
1.6.3. The Advertising Brief or Communication Brief
1.6.4. Creative Strategy
1.6.5. Media Strategy

1.6.5.1. Successful Advertising: Apple

1.7. The Process of Advertising Creation II: Creativity and Advertising

1.7.1. Introduction
1.7.2. Fundamentals of Advertising Creative Work
1.7.3. Advertising Creativity and its Communicative Statute
1.7.4. Creative Work in Advertising
1.7.5. Successful Advertising: Real Madrid Case Study

1.8. The Process of Advertising Creation III: Ideation and Development of the Advertising Manifesto

1.8.1. Introduction
1.8.2. Creative Conception and Strategy
1.8.3. The Creative Conception Process
1.8.4. The Ten Basic Ways of Creativity According to Luis Bassat: Advertising Genres
1.8.5. Advertising Formats
1.8.6. Successful Advertising: McDonald’s

1.9. Advertising Media Planning

1.9.1. Introduction
1.9.2. Media and Planning
1.9.3. Advertising Media and their Classification
1.9.4. Media Planning Tools
1.9.5. Successful Advertising: Pepsi

1.10. Advertising, Society and Culture

1.10.1. Introduction
1.10.2. The Relationship between Advertising and Society
1.10.3. Advertising and Emotions
1.10.4. Advertising, Subjects and Things
1.10.5. Successful Advertising: Burger King

A unique, key, and decisive educational experience to boost your professional development”