Syllabus

The program of this Postgraduate certificate in New Experiences in the Fashion and Luxury World is developed by the best experts in the sector, who have poured their knowledge and experience in a complete and up-to-date syllabus. It covers the latest developments in the fashion industry and the luxury world, such as the fact that brands take into account their plural, global and digital audience. Its 100% online format allows students to study it at the time and place that best suits their availability, schedules and interests, and in just 6 weeks they will have a quality program, typical of the sector. 

You will master the key messages according to the type of customer thanks to today's demanding labor market" 

Syllabus

Today's highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This Postgraduate certificate teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions. 

Due to the need to constantly adapt to the changes that occur in the environment, which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals even if they are responsible for only one area of the company, are aware of the impact on other areas and above all, on the end customer. In other words, they must have transversal knowledge.

The Postgraduate certificate in New Experiences in the Fashion and Luxury World at TECH Global University is an intensive program that will prepare you to master the fashion industry landscape through the new techniques of predictive marketing. 

The content of the program is designed to favor the development of the skills demanded by this service and to delve deeper into the tools that are currently used, oriented to the new experiences that the industry is going through. 

The program deals in depth with the impact of visual language in the sales projection of fashion brands, current trends and the profile of new consumers, among others. A quality content designed by the best experts in the sector in this curriculum with which professionals will develop from a strategic, international and innovative perspective, with the aim that the student achieves excellence in a field as competitive as fashion and luxury, developing powerful marketing campaigns. 

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. New Experiences in the Fashion and Luxury World  

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in New Experiences in the Fashion and Luxury World completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. New Experiences in the Fashion and Luxury World 

1.1. Haute Couture Management 

1.1.1. Fashion Weeksand Haute Couture 
1.1.2. Timing in the Luxury Industry 
1.1.3. Post- Covid Patterns 

1.2. Fashion Event Management 

1.2.1. Luxury Event Management 
1.2.2. National and International Must-Haves 
1.2.3. B2B Evaluation and Return 

1.3. Luxury Fashion Trends 

1.3.1. Slow Fashion: Reinventing Fashion Cycles 
1.3.2. Eco Luxury: When Sustainability Comes into Play 
1.3.3. Strategic KPIs for Sustainable Brands 

1.4. Analytics Marketing 

1.4.1. Situation Diagnosis: A Fashion Brand in the Luxury Market 
1.4.2. Real and Achievable Objectives 
1.4.3. Metrics for Rethinking the Strategy 

1.5. Capacity Analysis Techniques 

1.5.1. Available Resources: Customer Acquisition, Customer Loyalty and Customer Service 
1.5.2. Entrepreneurship Assessment Indicators 
1.5.3. Reality Management and Exploitation 

1.6. From SWOT Analysis to the Blue Ocean     

1.6.1. The Fashion Industry, the Luxury Industry 
1.6.2. Application From SWOT Analysis to the Blue Ocean 
1.6.3. The Epicenter of the Blue Ocean

1.7. Personalized Marketing in the Luxury Market 

1.7.1. Alignment between Client and Campaign 
1.7.2. Key Messages by Customer Type 
1.7.3. The Communication Strategy of Fashion Brands 

1.8. The Omnichannel Orchestra after the Pandemic 

1.8.1. Harmony in Channel Integration 
1.8.2. Optimization of the Offline Channel 
1.8.3. Advantages of the Online Channel 

1.9. From Strategic Thinking to Tactical Actions in Haute Couture 

1.9.1. Tactics Applied to Fashion in the Luxury Sector 
1.9.2. Materializing Thought 
1.9.3. Integration of Tactics into the Strategy as a Whole 

1.10. Metrics for the Evaluation of High Fashion Marketing Campaigns 

1.10.1. The Results, the Impressions in Figures 
1.10.2. Advanced Analysis 
1.10.3. Reformulation of the Strategy 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

The objective of this Postgraduate certificate is to develop an effective marketing strategy after detecting the buying behavior of the luxury consumer; to know what the motives, desires, needs or reasons are that lead the consumer to buy a product or service. To this end, it is important to understand the stages of the consumer buying process and the psychological and social aspects that can affect consumer behavior. With all this, you will acquire the necessary tools to understand the role of marketing in a company or how to design a brand strategy focused on new potential consumers, knowing in depth the appearance, lifestyle and the latest trends to guide them to the potential consumer. 

You will acquire the tools to plan and design a round marketing campaign with which you will obtain the best results in the fashion world" 

TECH makes the goals of their students their own goals too.
Working together to achieve them. 

The Postgraduate certificate in New Experiences in the Fashion and Luxury World will enable the student to: 

  1. Knowledge of Western and Eastern cultures for the correct development of consumer profiles and marketing campaigns at an international level
  2. Discover the triple approach brand-strategy-consumer
  3. Understand the progress of new digital marketing tools
  4. Acquire critical thinking in relation to sustainability and innovation in luxury marketing
  5. Expand the ability to analyze the commercial scenario of brands
  6. Improve decision making in the business and business development context
  7. Develop strategic skills to adapt to the new labor market
  8. Elaborate a correct Marketing Plan adapted to the client, brand and market needs
  9. Plan marketing actions in line with the luxury industry, providing profitable solutions in the short and long term
  10. Learn to project the brand's identity to society as a whole
  11. Build predictable, flexible and sustainable marketing models that guarantee the survival and impact of the luxury product
  12. Discover the evolution of public relations and the latest market trends, understanding the persuasive component of PR for luxury marketing and the role of social media in communication strategies
  13. Acquire the necessary knowledge to be able to apply different marketing strategies depending on the product, the brand and/or the company
  14. Know and use appropriate key terminologies both internally and externally
  15. Understand the importance of performing an analysis and introspection of the company before setting our objectives 
  16. Plan and design an optimal marketing campaign to obtain the best results

Postgraduate Certificate in New Experiences in the Fashion & Luxury Universe

Immerse yourself in the fascinating world of fashion and luxury with our Postgraduate Certificate! At TECH Global University, we offer you the opportunity to explore the latest trends and experiences that define this constantly evolving industry. Our Postgraduate Certificate is taught online, which gives you the flexibility to study from anywhere and at any time. With online classes, you won't have to worry about fixed schedules or commuting. You can access the Postgraduate Certificate course content from the comfort of your home or even while you are on the go. In addition, online classes allow you to progress at your own pace. You can review the material as many times as you need to fully assimilate it and get the most out of each lesson. With interactive resources, case studies and practical exercises, you'll be prepared to meet the challenges of the fashion and luxury world.

Explore new experiences in fashion and luxury

In our Postgraduate Certificate, you'll discover the latest trends and strategies that are redefining the industry. You'll learn how fashion and luxury brands are creating unique and memorable experiences for their customers, from exclusive events to personalized interactions. In addition, you'll explore the impact of technology and social media on fashion and luxury, and how to leverage these tools to drive brand success. You'll analyze real-world case studies and learn how to develop innovative strategies that allow you to stand out in the competitive world of fashion and luxury. If you are ready to become an influential professional in the fashion and luxury universe, TECH Global University is your best ally. Our Postgraduate Certificate is designed by industry experts and provides you with the tools and knowledge you need to excel in this exciting field. Enroll in our Postgraduate Certificate in New Experiences in the Fashion and Luxury Universe at TECH Global University and begin your journey to success in the fashion and luxury industry!