Syllabus

The Postgraduate certificate in Market Research Production is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us" 

Syllabus

The Postgraduate certificate in Market Research Production of TECH Global University is an intense program that prepares the student to face challenges and business decisions globally. 

The content of the Postgraduate certificate in Market Research Production is designed to promote the development of administrative skills that enable more thorough decision-making in uncertain environments. 

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork.
It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate in Market Research Production deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective. 

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Market Research Production 

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Market Research Production completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Market Research Production 

1.1. The Quantitative Questionnaire

1.1.1. Concept, Functions and Type I:
1.1.2. Phases of the Questionnaire Design
1.1.3. Structure of the Questionnaire

1.2. Formulation of Questions

1.2.1. Types of Questions
1.2.2. Hierarchization of Questions
1.2.3. Pretest of the Questionnaire

1.3. Measuring Scales

1.3.1. Purpose and Types of Scales
1.3.2. Basic, Comparative and Non-Comparative Scales
1.3.3. Creation and Evaluation of Scales
1.3.4. Standardized Scales

1.4. Internet Questionnaire Design

1.4.1. Characteristics of the Online Questionnaire
1.4.2. Online Questionnaire Structure
1.4.3. Main Online Survey Supports

1.5. Scripts and Qualitative Interviews

1.5.1. Concept and Types
1.5.2. Structure of Scripts and Interviews
1.5.3. Formulation of Questions

1.6. Sampling

1.6.1. Sampling Concept and Process
1.6.2. Quantitative Sampling Methods
1.6.3. Sample Selection in Qualitative Research

1.7. Probability Sampling

1.7.1. Simple Sampling
1.7.2. Stratified Sampling
1.7.3. Cluster Sampling

1.8. Non-Probability Sampling

1.8.1. Random Route
1.8.2. Fees
1.8.3. Availability
1.8.4. Other Non-Probabilistic Methods

1.9. Sample Size

1.9.1. Sample Size Determining Factors
1.9.2. Sample Size Calculation
1.9.3. Sample Size in Industrial Markets

1.10. Fieldwork Process

1.10.1. Interviewer Training
1.10.2. Coordination of Information Gathering
1.10.3. Evaluation and Incidents

A unique, key, and decisive experience to boost your professional development and make the definitive leap” 

Teaching Objectives

This program is designed to strengthen management and leadership skills, as well as to develop new skills and abilities that will be essential in your professional development. After the program, the student will be able to make global decisions with an innovative perspective and an international vision.

One of our fundamental objectives is to help you develop the essential skills to strategically manage a business"

Your goals are our goals. 
We work together to help you achieve them.

The Postgraduate certificate in Market Research Production will enable students to:

  1. Define the latest trends and developments in the market 
  2. Conduct a probability sampling 
  3. Train and coordinate fieldwork interviews 
  4. Apply quantitative and qualitative research tools in online markets
  5. Develop strategies to carry out decision-making in a complex and unstable environment 
  6. Know and apply the main digital tools for market analysis and metrics

Postgraduate Certificate in Marketing Research Production

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Marketing research is a key branch of Marketing that focuses on gathering information about consumer behavior. This data is essential for making strategic decisions tailored to the needs of potential customers in terms of products, pricing, advertising and promotion. For this reason, more and more companies are looking for highly trained experts in the design and development of this research process. Because of this, TECH has created the Postgraduate Certificate in Marketing Research Production, a program that will increase your skills in this area and boost your professional growth.

Develop your professional skills with this degree

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Through the Postgraduate Certificate in Marketing Research Production, you will deepen in the procedures for the design of questionnaires on the Internet, the methods of development of qualitative interviews or probability sampling techniques. In this way, you will increase your skills in this field and you will be prepared to face the challenges of the business world. All this, following a convenient 100% online methodology that will allow you to combine your learning with other professional projects and your personal obligations.