Postgraduate certificate Advertising Media Planning

Nowadays, the planning of advertising media includes several factors to be taken into account: from the corporate line to the potential audience or the consideration of the Internet as a media in itself, since it is the most powerful communication channel that exists today. By learning the seven-step strategic plan, the students of this program will learn how to properly manage the advertising media of a company or agency. They will also learn about the management of social platforms, as they offer a more direct and instantaneous means of communication with users, from exposure and promotion to sales, creating a participatory digital environment that brings brands closer to potential consumers.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The content of this Postgraduate certificate in Advertising Media Planning has been developed taking into account the needs of the student focused on the management of advertising media plans in a company or in an agency through a complete and up-to-date syllabus. In this way, the professional knows all the technical aspects involved in the elaboration of an advertising spot. As a result, they will master the key aspects to achieve compliance on time, through quality content structured in an online module.

You will develop the ability to apply strategic thinking for the proper execution of the advertising planning process"

Syllabus

The Postgraduate certificate in Advertising Media Planning of TECH Global University is an intensive program that prepares the student to enter the field of advertising through the planning of projects in different media.

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Postgraduate certificate focuses on the fundamental aspects of advertising strategy, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and strategic field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Advertising Media Planning

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising Media Planning completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Advertising Media Planning

1.1. Once Upon a Time: The Strategy

1.1.1. History of the Strategy
1.1.2. Application of the Strategy to other Social Disciplines
1.1.3. Scientific Recognition of the Strategy

1.2. Strategic Thinking

1.2.1. Strategic Dimension
1.2.2. What is a Strategic Plan?
1.2.3. Structure

1.3. Strategic Communication vs. Types of Strategies

1.3.1. Features of Strategic Communication
1.3.2. Communication Strategies
1.3.3. Types of Strategies

1.4. Execution of the Advertising Planning Process

1.4.1. History of Advertising Planning
1.4.2. What Does a Planner Do?
1.4.3. The Planner in the Agency's Work Process
1.4.4. Account Management and Planning

1.5. General Work Development Model

1.5.1. Advertiser's Order
1.5.2. Strategic Process
1.5.3. Strategic Consulting

1.6. Conventional Media

1.6.1. Transition to Social Environments
1.6.2. Hybrid Media
1.6.3. Internet
1.6.4. Orbyt Case

1.7. Digital Media Planning

1.7.1. Time of Purchase Decision
1.7.2. Web Positioning
1.7.3. Formats
1.7.4. Brand Strategies
1.7.5. Measurement
1.7.6. E-commerce and Social Commerce

1.8. Strategic Plan in 7 steps

1.8.1. Brand Analysis
1.8.2. Identify the Target
1.8.3. Defining Objectives
1.8.4. Identify the Brand's Differential Value Proposition
1.8.5. Choosing Communication Channels
1.8.6. Create the Campaign Calendar
1.8.7. Analysis and Measurement of Results

1.9. Future of Planning

1.9.1. Past
1.9.2. Present
1.9.3. Future

1.10. Audience

1.10.1. Hourly TV Ratings
1.10.2. Prime Time in TV
1.10.3. Gpr’s

By following our methodology, you will learn the general work development model from the advertiser's order to the management of the strategic process"

Teaching Objectives

The Postgraduate certificate in Advertising Media Planning is designed for students to develop their coordination skills in Advertising Media Planning, one of the most important steps in any creative enterprise. Throughout the program, students will develop new competencies and enhance their skills for academic and professional growth in an environment that requires an organizational profile. In this way, after completing the program, the professional will be able to make the right decisions focused on the sector, from an innovative perspective and an international vision.

Thanks to this TECH program you will learn how to successfully create a media plan for an advertising agency or a media center"

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Advertising Media Planning will enable students to:

Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools
Know how to apply the analysis variables of advertising media planning
Carry out a media plan for an advertising agency or a media center
Know how to manage the purchase of media and advertising media

Postgraduate Certificate in Advertising Media Planning

Advertising is a fundamental tool in today's world for the promotion and sale of products and services. In such a competitive market, strategic planning of advertising media is essential to achieve business success. If you want to acquire the skills and knowledge necessary to excel in this field, you've come to the right place. At TECH Global University you will find the Postgraduate Certificate in Advertising Media Planning that will help you achieve this purpose. This postgraduate course offers you significant advantages, among them, 100% self-regulated classes, highly efficient pedagogical schemes such as the relearning methodology and interactive content that synthesizes the most sophisticated aspects of advertising media planning. As you progress through the program, you will develop a strategic and creative vision in advertising media planning.

Develop your professional career in advertising media planning.

At TECH we know that the advertising industry is constantly evolving, which is why our Postgraduate Certificate is updated periodically, so you can always be up to date with the latest trends and technologies. Here, we offer you the flexibility of studying in an online environment, which will allow you to adapt your study schedule to your needs and work commitments. Our Postgraduate Certificate is designed to provide you with practical and updated training that will allow you to develop a strategic and creative vision in advertising media planning. Through our team of highly experienced teachers, you will get a complete preparation in terms of media planning techniques and tools, so that you can carry out effective advertising campaigns that reach your target audience. Thus, you will be able to boost your professional career in a field with great job opportunities and continuous growth. Enroll now!