Postgraduate certificate Advertising Creativity: Art Direction

One of the main characteristics in art direction is the ambition to constantly improve by applying the latest tools in the sector, betting on innovation and exploring the limits of communication to surprise and catch the receiver of your message. This is the area responsible for the aesthetic aspect and visual codes of a production. As such, the art director is a sort of craftsman who kneads a message to make it palatable to the consumer. For this reason, TECH intends, through this program, to sow in the students the seed of interest in the field of advertising graphic design and art direction so that they never stop perfecting themselves as visual communicators, acquiring the necessary skills to know how to approach the work within the advertising sector.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The content of this Postgraduate certificate in Advertising Creativity: Art Direction has been developed taking into account the student's needs to succeed in an environment that requires creative skills, such as knowing the psychology of color or adapting shapes according to the advertising format. In this way, the professionals exploit their potential, attending to the latest trends and developing the capabilities of the functions of an art director. As a result, you will master the key aspects to achieve success, through quality content structured in a module that will guide your learning towards excellence.

Acquire the skills of an art director and manage to exploit your ideas within an advertising agency or creative department of a company”

Syllabus

Postgraduate certificate in Advertising Creativity: Art Direction at TECH Global University is an intensive program that prepares students to enter the field of art direction focused on advertising creativity.

Through this complete program, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas.

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile.

In this way, the Postgraduate certificate focuses on the fundamental aspects of advertising creation from an aesthetic point of view, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective.

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and technical field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Advertising Creativity II: Art Direction

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising Creativity: Art Direction completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Advertising Creativity II: Art Direction

1.1. Subjects and Object of Advertising Graphic Design

1.1.1. Related Professional Profiles
1.1.2. Academic Context and Competencies
1.1.3. Advertiser and Agency

1.2. Creative Direction and Creative Idea

1.2.1. Creative Process
1.2.2. Types of Creative Processes
1.2.3. Art Direction and Formal Idea

1.3. The Role of the Art Director

1.3.1. What is Art Direction?
1.3.2. How Does Art Direction Work?
1.3.3. The Creative Team
1.3.4. The Role of the Art Director

1.4. Fundamentals of Advertising Graphic Design

1.4.1. Design Concepts and Design Standards
1.4.2. Trends and Styles
1.4.3. Design Thinking, Process and Management
1.4.4. Scientific Metaphor

1.5. Methodology of Advertising Graphics

1.5.1. Graphic Creativity
1.5.2. Design Process
1.5.3. Communication and Aesthetics

1.6. Graphic Strategy

1.6.1. Apprehension Form
1.6.2. Graphic Message
1.6.3. Aesthetic State

1.7. Graphic Architecture

1.7.1. Typometry
1.7.2. Graphic Spaces
1.7.3. Reticle
1.7.4. Pagination Standards

1.8. Final Arts

1.8.1. Final Arts
1.8.2. Processes
1.8.3. Systems

1.9. Creation of Advertising Graphic Supports

1.9.1. Publigraphy
1.9.2. Organizational Visual Image (OVI)

1.10. Graphic Advertisements

1.10.1. Packaging
1.10.2. Websites
1.10.3. Corporate Image in Web Pages

You will learn about the design of graphic advertisements in formats such as packaging or web pages, knowing how to implement the brand image with success”

Teaching Objectives

Postgraduate certificate in Advertising Creativity: Art Direction is designed to guide the student towards the achievement of the following proposed objectives, to improve their skills and expand their knowledge in the world of art direction. In this way, they will create an ideal image adapted to any format, by means of different digital tools. As a result, after completing the program, the professionals will be able to make the right decisions with a global approach within the sector, from an innovative perspective and an international vision to create a visual impact on consumers.

Thanks to this TECH Postgraduate certificate you will foster your creativity to higher levels to generate the impact you want with your designs"

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Advertising Creativity: Art Direction will enable students to:

Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools
Understand the nature and communicative potential of images and graphic design
Know the creative advertising process
Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
Have the ability to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
Participate in the creation of audiovisual advertising

Postgraduate Certificate in Advertising Creativity: Art Direction.

Are you passionate about advertising and would like to develop your creative skills? Then, the Postgraduate Certificate in Advertising Creativity: Art Direction is the perfect option for you. In this TECH program, students will learn a compendium of knowledge linked to one of the most important phases in advertising: the creative process. They will develop the skills to create punchy copywriting and apply and analyze the textual peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc., at a theoretical and practical level. In this sense, students will be able to contribute to the idea of a project, adjusted to reference models of different media learned throughout the program. For this, it is necessary that they have an imaginative mind, which explores the limits of communication to surprise and catch the receiver with their message.

The importance of art direction in advertising.

In addition, the Postgraduate Certificate also addresses knowledge of advertising graphic design and art direction to perfect the dominant communication, which is visual. Students will learn to apply art direction techniques and tools to create impactful and effective advertising campaigns. The Postgraduate Certificate in Advertising Creativity: Art Direction is a high quality specialization that provides students with a complete and updated training in the field of creative advertising. With this postgraduate course, professionals will be able to develop their creative skills and apply techniques and tools to create impactful and effective advertising campaigns.

If you are passionate about advertising and would like to develop your creative skills, the Postgraduate Certificate in Advertising Creativity: Art Direction is the ideal option for you. Enroll today and take the first step towards a more complete and updated learning in the field of creative advertising!