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Creative industries are absolutely important in today's society. Many of them belong to the cultural sect... See more

With the rise of social networks and the increasing presence of people online, the image projected in the... See more

From David Ogilvy's magnum opus "Confessions of a Copywriter" to today's age of continuous exposure to ad... See more

Communication is an indispensable area in the advertising sector, although it has its own characteristics... See more

Given the constant pace of technological and communicational evolution, the plans and processes to which ... See more

Currently, digital environments are living a golden age due to the millions of people who interact, purch... See more

Digital communication is essential in any business, as customers have changed their consumption habits an... See more

Reinventing the familiar and revolutionizing the market through innovation have become the main challenge... See more

Today's society is immersed in the Communication era. Citizens need to be informed, and more and more of ... See more

The success of social media has led to millions of people using them on a daily basis and has consolidate... See more

The Advertising and Public Relations departments of large companies are some of the most important, as th... See more