Introduction to the Program

With this Internship program, you will incorporate to your daily professional practice the use of the most up-to-date technologies for attractive and sustainable Packaging Design”

In recent years, trends in Packaging Design have evolved considerably. One of the areas now being exploited in this field is the creation of increasingly customized products and packaging. Well-known brands such as Nutella or Coca-Cola have opted for the customization of their customers’ names. Other strategies with a latent impact on the packaging industry are minimalism and the incorporation of intelligent technologies that alert the customer about the optimum storage temperature or if the contents have expired. In addition, eco-friendly, biodegradable and environmentally friendly packaging has become a priority for many creatives seeking greater sustainability for this sector. TECH, aware of this context, has devised a practical program that will give its students access for 3 weeks to the production routines of a reference company in this professional field.

This immersive internship will allow students to work side by side with experts with extensive experience in the field. In this way, they will improve their skills and acquire new skills that will be of great use to them to stand out in today’s market. Throughout this period, they will be assisted by a designated tutor who will provide them with access to the most complex digital tools and techniques. It will also involve them in the realization of projects and they will learn how to generate a brand strategy and product narrative through packaging.

This 100% hands-on educational experience will make it easier for TECH students to incorporate consumer needs into packaging, taking into account audience data analysis. They will also master the most up-to-date tools for aligning outer, inner and product packaging throughout the entire turnover. This knowledge will enable any graduate of this program to have immediate access to demanding and competitive jobs where they will stand out for their ability to provide innovative solutions and solve problems of various kinds.

Enjoy an intensive 3-week stay in a reputable center and get up to date on the latest procedures to achieve professional growth”

Teaching Objectives

This Internship program has been designed with the objective that the graduate will have the opportunity to take a program that will allow them to master the tools of Packaging Design and digital illustration through the most sophisticated and innovative programs in the sector. All this, with the assistance of a designated tutor who will involve them in the development of projects in specialized centers in this area of human knowledge.

This unique opportunity will make you an internationally recognized expert in the application of environmentally friendly materials in the practical development of more sustainable packaging" 

General Objectives

  • Acquire the necessary skills for the creation of a successful conceptual visual identity adapted to all kinds of products
  • Assimilate the value chain of the object in an integral way, from its design to the opening of the package at home or the sale in the store
  • Manage the techniques and technologies necessary for the development of packaging, in particular those that enhance the design and development of environmentally friendly and biodegradable packaging

Specific Objectives

  • Integrate Adobe Illustrator tools into product packaging design
  • Managing typography for labeling design
  • Master the use of the color palette for correct printing
  • Generate harmony in design and execute the tools with personality integrating brand values
  • Incorporating the use of vector graphics for digital design with Adobe Illustrator
  • Apply and select the necessary tools for the production of a packaging project
  • Master typography and lettering for label and logo design
  • Create photomontages that show the final product in 3D and recreate the final scenery
  • Delve into the functioning of the circular economy in relation to packaging design
  • Master biodegradable materials and the recycling process
  • Manage design decisions with a focus on the second life of the package
  • Raise awareness of the use of plastic and the need to reduce our carbon footprint in order to preserve the environment
  • Master the techniques of creativity and structural composition based on the culture of packaging
  • Generate a specific concept that responds to a universal identity based on coherence with the brand's purpose
  • Incorporate the cosmetic consumer needs of traditional and emerging audiences, understanding that cosmetic packaging is the difference between the purchase of a product in most of the occasions
  • Master design techniques throughout the packaging process aligning exterior, interior and product packaging
  • Incorporate family traditions and the recreation of good times in a product that is conceived as an intangible part of the country's cultural heritage
  • Manage the casuistry and technical aspects of wine and gourmet product packaging, finding a balance between functional design and aesthetics
  • Generate transparency and efficiency in food packaging, determining factors in the correct development of our physical health
  • Integrate the use of data into the creative strategy of packaging

Thanks to this Internship program you will be able to develop as a design professional in a real way, through active participation in marketing projects and with a specialized team"

Internship program in Packaging Design

A product cannot be sold and distributed without a package that fulfills its function of protecting it, this, in turn, must be eye-catching and attractive to the public that consumes it. This functionality is achieved by an adequate packaging, which is elaborated by highly qualified designers. Therefore, if you are interested in exploring this area, in TECH, the largest digital university in the world, you will find the Internship Program in Packaging Design, focused on market trends and the latest techniques or processes that guarantee the success of a campaign or company. During three weeks of intensive preparation, distributed in consecutive days of eight days from Monday to Friday, you will study from the tools of packaging design and digital illustration and the elements for the creation of a conceptual visual identity adapted to all kinds of products; to the value chain of the object (initial package design) and packaging or design in mass consumption. In addition, you will have the opportunity to actively participate in marketing projects, guided by a team specialized in the area. By mastering each proposed concept, you will be an expert in handling design tools with greater efficiency and safety.

Specialize in packaging design

By taking this program you will be able to focus your career in new areas, this will allow you to increase your job opportunities and enhance your skills in different fields. Only at TECH will you find the most up-to-date methods in the sector, complemented with multimedia material and dynamic classes that are totally innovative. During the course of the program, you will access content related to design and illustration in Adobe Illustrator (vector illustration), marketing & branding for packaging and the structure of packaging in jewelry, cosmetics, gourmet and wine. Next, you'll address eco-design (biodegradable and recycled materials), creative direction and the operational development of packaging. Finally, you will delve into typography and lettering for label or logo design and the use of color palettes in printing. All this will be complemented with a 100% practical mode, taught in a prestigious educational center, which will allow you to complete numerous activities related to packaging design. By graduating with us, you will gain the necessary skills to develop, plan and create high quality packaging.