Design marketing and communication campaigns oriented to specific objectives, being able to measure their impact through easy-to-interpret metrics"

In the new clinical environment, the direction and management of dental clinics has become of special interest, requiring dentists who can successfully manage these centers. Thus, the approach of an organizational structure, dominated by the figure of a director who manages all the areas that make these organizations work, such as the human resources office, the marketing department, accounting, among others, is gaining strength. Based on the above, the new scenarios in this field of action require professionals willing to take on new challenges and make the pertinent decisions.  

With this program, specialists will acquire the ability to face their work challenge from a differential perspective in management and leadership, giving them a clear advantage to succeed in the highly competitive framework of the dental sector. In order to deal with all the necessary topics for future dental center directors, TECH professionals have established the information in didactic modules taught by highly qualified teachers. This guarantees the student a high level of knowledge adapted to the demands of today's professional and work environment. A program that, being taught in 100% online mode, gives students the opportunity to study without neglecting the rest of their daily activities. Thus, during the course of the program you will become familiar with the terminology and concepts specific to the field of management and business management for their effective application in clinical-dental businesses. It will also delve into the discovery and analysis of the key points of successful business model cases of leading dental clinics in the sector, in order to increase the motivation, inspiration and strategic mindset of future managers.

In addition, thanks to its multidisciplinary nature, and as a significant and differential asset from other similar degrees, TECH offers a clinical stay of 120 hours in a reference center, in which the graduates will become part of a team of the highest level. Thus, they will be able to work actively and protagonist in the effective management of the center, updating their praxis and implementing the most innovative management strategies. All this under the supervision of an expert in the field, so that they can get the most out of the experience.

Describe the language, concepts, tools and logic of marketing as a key business activity for the growth and positioning of the clinical-dental business” 

This Hybrid Master's Degree in Dental Clinic Management and Administration contains the most complete and up-to-date scientific program on the market. The most important features include:

• Development of more than 100 cases presented by experts in dental practice management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Contains practical exercises where the self-assessment process can be carried out to improve the updating process
• Interactive academic system
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• In addition, you will be able to carry out a clinical internship in one of the best hospitals in the world

A unique opportunity to get up to speed on the assignment of tasks according to the definition of roles, thus fostering a healthy, balanced and productive work environment" 

In this proposal for a Master's Degree, of a professionalizing nature and blended learning modality, the program is aimed at updating dental center management professionals who perform their functions in prestigious centers, and who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge in the management of a dental center, and the theoretical-practical elements will facilitate the updating of knowledge and will allow decision making in the management of situations under pressure.

Thanks to its multimedia content developed with the latest educational technology, they will allow the dental professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will acquire management skills based on leadership to facilitate effective communication with the team"

A good opportunity to delve into the fundamental concepts of human resources management to lead recruitment processes quickly and effectively"

For this program we have devised a syllabus that meets the requirements that must be developed by a dentist who aspires to be in front of a dental clinic. TECH, aware of the relevance and actuality of the update in this field, has designed this syllabus to be the most complete and updated in the market. A compendium of contents that is complemented by the work of other experts, who provide the syllabus with a highly didactic multimedia format that provides the student with an immersive, complete and contextual learning experience. 

Effectively apply the hiring methods to manage payroll and thus achieve a correct formalization of the remuneration of the members of the team of our dental clinic”

 

Module 1. Pillars of Dental Clinic Management    

1.1. Introduction to Dental Clinic Management

1.1.1. The Concept of Management
1.1.2. The Purpose of Management

1.2. The Corporate Vision of the Dental Clinic

1.2.1. Definition of a Company: Approach to the Dental Practice as a Service Company
1.2.2. Company Elements Applied to Dental Clinics

1.3. The Figure of the Manager

1.3.1. Description of the Managerial Position in Dental Clinics
1.3.2. Duties of the Manager

1.4. Types of Company Organization

1.4.1. The Owner
1.4.2. The Legal Person as the Owner of a Dental Clinic

1.5. Knowing the Clinical-Dental Sector
1.6. Terminology and Key Concepts in Business Management and Administration
1.7. Current Models of Success of Dental Clinics

Module 2. Designing Your Dental Clinic

2.1. Introduction and Objectives
2.2. Current Situation the Clinical-Dental Sector

2.2.1. National Scope
2.2.2. International Scope

2.3. Evolution of the Clinical-Dental Sector and its Trends

2.3.1. National Scope
2.3.2. International Scope

2.4. Competitive Analysis

2.4.1. Price Analysis
2.4.2. Differentiation Analysis

2.5. SWOT Analysis
2.6. ¿How to Design the Canvas Model of Your Dental Clinic?

2.6.1. Customer Segments
2.6.2. Requirements
2.6.3. Solutions
2.6.4. Channels
2.6.5. Value proposition
2.6.6. Income Structure
2.6.7. Cost structure
2.6.8. Competitive Advantages
2.6.9. Key Metrics

2.7. Method to Validate Your Business Model: Lean Start-up Cycle

2.7.1. Case 1: Validating Your Model at the Creation Stage
2.7.2. Case 2: Application of the Method to Innovate With Your Current Model

2.8. The Importance of Validating and Improving the Business Model of Your Dental Practice
2.9. How to Define the Value Proposition of Our Dental Clinic?
2.10. Mission, Vision, and Values

2.10.1. Mission
2.10.2. Vision
2.10.3. Values

2.11. Defining the Target Patient
2.12. Optimal Location of My Clinic

2.12.1. Plant Layout

2.13. Optimal Staff Sizing
2.14. Importance of a Recruitment Model in Line With the Defined Strategy
2.15. Keys for Defining the Price Policy
2.16. External financing vs. Internal Financing
2.17. Strategy Analysis of a Dental Practice Success Story

Module 3. Introduction to Marketing

3.1. Main Principles of Marketing

3.1.1. Basic Marketing Variables
3.1.2. The Evolution of the Concept of Marketing
3.1.3. Marketing as an Exchange System

3.2. New Trends in Marketing

3.2.1. Evolution and Future of Marketing

3.3. Emotional Intelligence Applied to Marketing

3.3.1. What is Emotional Intelligence?
3.3.2. ¿How to Apply Emotional Intelligence in Your Marketing Strategy?

3.4. Social Marketing and Corporate Social Liability
3.5. Internal Marketing

3.5.1. Traditional Marketing (Marketing Mix)
3.5.2. Referral Marketing
3.5.3. Content Marketing

3.6. External Marketing

3.6.1. Operational Marketing
3.6.2. Strategic Marketing
3.6.3. Inbound Marketing
3.6.4. E-mail Marketing
3.6.5. Influencer Marketing

3.7. Internal Marketing vs. External Marketing
3.8. Patient Loyalty Techniques

3.8.1. The Importance of Patient Loyalty
3.8.2. Digital Tools Applied to Patient Loyalty

Module 4. Marketing 2.0

4.1. The Importance of Branding for Differentiation

4.1.1. Visual Identity
4.1.2. The Stages of Branding
4.1.3. Branding as a Differentiation Strategy
4.1.4. Jung Archetypes to Give Your Brand Personality

4.2. The Dental Clinic’s Website and Corporate Blog

4.2.1. Keys for an Effective and Functional Website
4.2.2. Choice of the Tone of Voice for the Communication Channels
4.2.3. Advantages of Having a Corporate Blog

4.3. Effective Use of Social Networks

4.3.1. The Importance of Strategy in Social Networks
4.3.2. Automation Tools for Social Networks

4.4. Use of Instant Messaging

4.4.1. The Importance of Direct Communication With Your Patients
4.4.2. Channel for Personalized Promotions or Mass Messages

4.5. The Importance of Transmedia Storytelling in Communication 2.0. 
4.6. How to Create Databases Through Communication?
4.7. Google Analytics to Measure the Impact of Your Communication 2.0. 
4.8. Analysis of the Situation

4.8.1. Analysis of the External Situation
4.8.2. Analysis of the Internal Situation

4.9. Establishing Goals

4.9.1. Key Points for Establishing Goals

4.10. Strategy Selection

4.10.1. Types of Strategies

4.11. Action Plan
4.12. Budgets

4.12.1. Budget Allocation
4.12.2. Forecast of Results

4.13. Control and Monitoring Methods

Module 5. The Value of Human Capital

5.1. Introduction to the Management of Human Resources
5.2. Corporate Culture and Work Environment
5.3. The Team

5.3.1. The Dental Team
5.3.2. The Auxiliary Team
5.3.3. Administration and Management

5.4. Organization Chart in Our Dental Clinic

5.4.1. Organization Chart of the Clinic: Hierarchy
5.4.2. Description of the Organization Chart’s Departments
5.4.3. Description of the Positions at Each Department
5.4.4. Assigning Tasks for Each Position
5.4.5. Department Coordination

5.5. Introduction to the Labor and Human Resource Management
5.6. Strategies for Adding Human Capital

5.6.1. Strategies for Selecting Staff
5.6.2. Recruitment Strategy

5.7. Remuneration Policies

5.7.1. Fixed Remuneration
5.7.2. Variable Remuneration

5.8. Strategy for Retaining Talent

5.8.1. ¿What is Talent Retention?
5.8.2. Advantages of Retaining Talent in a Dental Clinic
5.8.3. Ways of Retain Talent

5.9. Strategy for Managing Absences

5.9.1. The Importance of Planning for Managing Absences
5.9.2. Ways of Managing Absences at a Dental Clinic

5.10. The Labor Relationshipp

5.10.1. The Work Contract
5.10.2. Working Hours

5.11. Recruitment Modalities

5.11.1. Work Contract Types and Modalities
5.11.2. Substantial Modifications of the Work Contract
5.11.3. Ineffectiveness, Suspension and Termination of the Work Contract

5.12. Payroll Management

5.12.1. Consultancy: the Dentist's Intelligent Ally
5.12.2. Social Security Contributions
5.12.3. Withholding of Personal Income Tax

5.13. Legal Regulations

5.13.1. The Social Security System
5.13.2. Social Security Regimes
5.13.3. Registrations and Withdrawals

Module 6. Team Management

6.1. ¿What is Personal Leadership?
6.2. The Importance of Applying the 33% Rule
6.3. Advantages of Implementing a Culture of Leadership at the Dental Clinic
6.4. ¿What Type of Leadership is Better to Manage Your Dental Clinic?

6.4.1. Self-Critical Leadership
6.4.2. Objective-Based Leadership
6.4.3. Value-Based Leadership

6.5. Personal Leadership Skills

6.5.1. Strategic Thinking
6.5.2. The Importance of the Leader’s Vision
6.5.3. ¿How To Develop a Healthy Self-Critical Attitude?

6.6. interpersonal Leadership Skills

6.6.1. Assertive Communication
6.6.2. The Ability to Delegate
6.6.3. Giving and Receiving Feedback

6.7. Emotional Intelligence Applied to Conflict-Solving

6.7.1. Identifying the Basic Emotions Involved in Taking Action
6.7.2. The Importance of Active Listening
6.7.3. Empathy as a Key Personal Skill
6.7.4. ¿How to Identify Emotional Hijacking?
6.7.5. ¿How to Achieve Win-Win Agreements?

6.8. The Benefits of the Organizational Constellation Technique
6.9. Motivational Techniques for Retaining Talent

6.9.1. Recognition
6.9.2. Assigning Responsibilities
6.9.3. Promoting Labor Health
6.9.4. Offering Incentives

6.10. The Importance of Evaluating Performance

Module 7. Quality and Time Management in the Dental Clinic

7.1. Quality Applied to the Treatments Offered

7.1.1. Definition of Quality in Dentistry
7.1.2. Standardizing Processes in the Dental Clinic

7.2. Quality Management Principles

7.2.1. ¿What is a Quality Management System?
7.2.2. Benefits for the Organization

7.3. Quality in Task Performance

7.3.1. Protocols: Definition
7.3.2. Protocols: Purpose of Their Implementation
7.3.3. Protocols: Benefits of Their Implementation
7.3.4. Practical Example: First Visit Protocol

7.4. Tools for Monitoring and Revising Protocols 
7.5. Continuous Improvement in Dental Clinics

7.5.1. ¿What is Continuous Improvement?
7.5.2. Phase 1: Consultancy
7.5.3. Phase 2: Learning
7.5.4. Phase 3: Monitoring

7.6. Quality in Patient Satisfaction

7.6.1. Satisfaction Surveys
7.6.2. Applying Satisfaction Surveys
7.6.3. Improvement Reports

7.7. Practical Cases of Quality at the Dental Clinic

7.7.1. Practical Case 1: Protocol for Managing Emergencies
7.7.2. Practical Case 2: Producing a Satisfaction Survey

7.8. Managing Safety and Health a Work in a Dental Clinic

7.8.1. The Imporatnce of efining the Main Tasks in a Dental Clinic
7.8.2. “One Task, One Person Responsible” Productivity Technique
7.8.3. Digital Task Managers

7.9. Standardizing Time in Dentistry Treatments

7.9.1. The Importance of Gathering Time Data
7.9.2. How to Document Time Standardization?

7.10. Research Methodology to Optimize Quality Processes
7.11. Describing a Quality Management Model for Dentistry Services
7.12. Health Audit: Phases

Module 8. Purchasing and Storage Management

8.1. The Importance of an Appropriate Purchasing Plan
8.2. Responsibilities of the Purchasing Duty in a Dental Clinic
8.3. Efficiently Managing our Warehouse

8.3.1. Storage Costs
8.3.2. Safety Inventory
8.3.3. Registering the Incoming and Outgoing of Material

8.4. Stages in the Process of Purchasing

8.4.1. Searching for Information and Suggesting Alternatives
8.4.2. Evaluation and Decision Making
8.4.3. Follow-Up and Monitoring

8.5. Ways of Running Accounts and Account Management

8.5.1. Adjusting Order Types to Our Needs
8.5.2. Risk Management

8.6. Relationship With the Supplier

8.6.1. Types of Relationships
8.6.2. Payment Policy

8.7. Negotiations in Purchases

8.7.1. Necessary Knowledge and Skills
8.7.2. Stages in the Negotiation Process
8.7.3. How to Negotiate Successfully

8.8. Quality in Purchases

8.8.1. Benefits for the Clinic as a Whole
8.8.2. Measuring Parameters

8.9. Indicators of Efficiency
8.10. New Trends in Purchase Management

Module 9. Costs and Finances Applied to Dental Clinics

9.1. Basic Principles of Economy
9.2. The Balance Sheet

9.2.1. Structure of the Balance Sheet
9.2.2. Assets
9.2.3. Liabilities
9.2.4. Net Assets
9.2.5. Interpreting the Balance Sheet

9.3. Results Research

9.3.1. Sructure of the Income Statement
9.3.2. Interpreting the Income Statement

9.4. Introduction to Cost Accounting
9.5. Benefits of Its Implementation
9.6. Fixed Costs in the Dental Clinic

9.6.1. Establishing Fixed Costs
9.6.2. Fixed Costs of a Typical Dental Clinic
9.6.3. Cost/Hour of the Professional

9.7. Variables Costs in the Dental Clinic

9.7.1. Establishing Variable Costs
9.7.2. Variables Costs of a Typical Dental Clinic

9.8. Cost/Hour of a Dental Clinic
9.9. Treatment Costs
9.10. Benefit of the Treatment
9.11. Pricing Strategy
9.12. Introduction
9.13. Invoices and Other Payment Documents

9.13.1. The Invoice: Meaning and Minimum Content
9.13.2. Other Payment Documents

9.14. Managing Collections and Payments

9.14.1. Administrative Organization
9.14.2. Managing Collections and Payments
9.14.3. The Treasury’s Budget
9.14.4. ABC Analysis of Patients
9.14.5. Unpaid Receivables

9.15. Modes of External Financing

9.15.1. Bank Financing
9.15.2. Leasing
9.15.3. Differences Between Leasing and Renting
9.15.4. Discounts on Commercial Items

9.16. Analysis of the Liquidity of Your Clinic
9.17. Analysis of the Profitability of Your Clinic
9.18. Debt Analysis

Module 10. Dental Deontology

10.1. Basic Concepts

10.1.1. Definition and objectives
10.1.2. Scope of Application
10.1.3. Clinical Act
10.1.4. The Dentist

10.2. General Principles

10.2.1. The Principle of Equality Among Patients
10.2.2. Priority of the Patient’s Interests
10.2.3. Vocational Duties of the Dentist

10.3. Patient Care

10.3.1. Dealing With the Patient
10.3.2. Underage Patients
10.3.3. The Practicioner’s Freedom of Choice
10.3.4. The Freedom to Accept or Reject Patients

10.4. Medical History
10.5. Patient Information

10.5.1. The Patient’s Right to Clinical Information
10.5.2. Informed Consent
10.5.3. Clinical Reports

10.6. Professional Secrecy

10.6.1. Concept and Content
10.6.2. Extension of the Obligation
10.6.3. Exceptions to Professional Secrecy
10.6.4. Computer Files

10.7. Advertising

10.7.1. Basic Requirements of Professional Advertising
10.7.2. Mentioning Titles
10.7.3. Professional Advertising
10.7.4. Actions with a Possible Advertising Effect

Would you like to be up to date with the external financing modalities to regularize the economy of your clinic? In this program you will work on them to achieve it"