The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100000+executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way,TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH you will have access to the most rigorous and up-to-date case analyses in academia" 

The Postgraduate diploma in Sales Campaigns Development is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success in the management of sales campaigns. 

Planning a successful sales campaign requires hard work to understand the market's interests and needs"  

Syllabus

The Postgraduate diploma in Sales Campaigns Development at TECH Global University is an intensive program that prepares students to face challenges and business decisions in the field of planning and developing successful sales campaigns. Over the course of 375 hours, the student analyzes a plethora of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.

This Postgraduate diploma deals in depth with the techniques and intricacies of commercial management together with the vision of marketing and branding. It is designed to train managers who understand sales campaign creation from a strategic, international and innovative perspective.

A plan designed for professionals, focused on improving their career and preparing them to achieve excellence in the field of sales and commerce. A program that understands both your and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Sales Campaign Planning
Module 2. Commercial and Sales Team Organization
Module 3. Selection, Training and Coaching in Sales Networks
Module 4. Commercial Activity Process 

Where, when, and how it is taught

TECH offers you the possibility of taking this program completely online. During the 6 months of training, you will be able to access all the contents of this program at any time, which will allow you to self-manage your study time

Module 1. Sales Campaign Planning 

1.1. Customer Portfolio Analysis

1.1.1. Customer Planning
1.1.2. Customer Classification

1.2. Commercial Segmentation

1.2.1. Analysis of Distribution Channels, Sales Areas and Products
1.2.2. Preparing Commercial Areas
1.2.3. Implementing the Visiting Plan

1.3. Selecting Target Customers (CRM)

1.3.1. Designing an e-CRM
1.3.2. Implications and Limitations of the Personal Data Protection Law
1.3.3. Orientation towards the Consumer
1.3.4. 1 to 1 Planning

1.4. Key Account Management

1.4.1. Identifying Key Accounts
1.4.2. Benefits and Risks of the Key Account Manager
1.4.3. Sales and Key Account Management
1.4.4. KAM Strategic Action Phases

1.5. Sales Projections

1.5.1. Business Forecast and Sales Forecast
1.5.2. Sales Forecasting Methods
1.5.3. Practical Applications of Sales Forecasting

1.6. Setting Sales Objectives

1.6.1. Coherence of Corporate, Commercial and Sales Objectives
1.6.2. Programming Objectives and Detailed Budgets
1.6.3. Distributing Objectives by Business Activity Units
1.6.4. Sales and Participation Objectives

1.7. Sales Quota and Setting the Sales Quota

1.7.1. Activity Quotas
1.7.2. Volume and Profitability Quotas
1.7.3. Participation Quotas
1.7.4. Economic and Financial Quotas
1.7.5. Seasonality and Quotas

1.8. Contingency Plan

1.8.1. Information Systems and Sales Control
1.8.2. Control Panels
1.8.3. Corrective Measures and Contingency Plans

Module 2. Commercial and Sales Team Organization

2.1. Commercial Organization 

2.1.1. Introduction to Commercial Organization
2.1.2. Typical Commercial Structures
2.1.3. Delegations Organization
2.1.4. Developing Commercial Organizational Models

2.2. Sales Network Organization

2.2.1. Department Organization Chart
2.2.2. Designing Sales Networks
2.2.3. Multichannel Reality

2.3. Internal Market Analysis 

2.3.1. Service Chain Definition 
2.3.2. Quality of Service Analysis 
2.3.3. Product Benchmarking 
2.3.4. Key Business Success Factors

2.4. Sales Strategy

2.4.1. Sales Methods
2.4.2. Acquisition Strategies
2.4.3. Service Strategies

2.5. Go-To-Market Strategy

2.5.1. Channel Management
2.5.2. Competitive Advantage
2.5.3. Sales Force

2.6. Controlling Commercial Activity

2.6.1. Main Ratios and Control Methods
2.6.2. Supervision Tools
2.6.3. Balanced Scorecard Methodology

2.7. After-Sales Service Organization 

2.7.1. After-Sales Actions
2.7.2. Relationships with the Customer
2.7.3. Self-Analysis and Improvement

2.8. Commercial Audit

2.8.1. Possible Lines of Intervention
2.8.2. Express Commercial Audit
2.8.3. Strategic Team Assessment
2.8.4. Marketing Policy Assessment

Module 3. Selection, Training and Coaching in Sales Networks

3.1. Managing Human Capital

3.1.1. Intellectual Capital. The Intangible Asset of Knowledge
3.1.2. Talent Acquisition
3.1.3. Preventing the Loss of Human Resources

3.2. Selecting Sales Teams

3.2.1. Recruitment Actions
3.2.2. Salesperson Profiles
3.2.3. Interview
3.2.4. Welcome Plan

3.3. Training High-Level Salespeople

3.3.1. Training Plan
3.3.2. Salesperson Characteristics and Duties
3.3.3. Training and Managing High-Performing Teams

3.4. Training Management

3.4.1. Learning Theories
3.4.2. Talent Detection and Retention 
3.4.3. Gamification and Talent Management
3.4.4. Training and Professional Obsolescence

3.5. Personal Coaching and Emotional Intelligence

3.5.1. Emotional Intelligence Applied to Sales Techniques
3.5.2. Assertiveness, Empathy, and Active Listening
3.5.3. Self-Esteem and Emotional Language
3.5.4. Multiple intelligences

3.6. Motivation 

3.6.1. The Nature of Motivation
3.6.2. Expectations Theory
3.6.3. Needs Theory
3.6.4. Motivation and Financial Compensation

3.7. Compensation of Sales Networks

3.7.1. Compensation Systems
3.7.2. Incentive and Compensation Systems
3.7.3. Distribution of Salary Concepts 

3.8. Compensation and Non-Economic Benefits

3.8.1. Quality of Life in the Workplace Programs
3.8.2. Expansion and Enrichment of the Job
3.8.3. Flexible Schedules and Job Sharing

Module 4. Commercial Activity Process

4.1. Development of the Sales Process

4.1.1. Methodology in the Sales Process
4.1.2. Attracting Attention and Argumentation
4.1.3. Objections and Demonstration

4.2. Preparing the Commercial Visit

4.2.1. Studying the Customers File
4.2.2. Setting Customer Sales Targets
4.2.3. Preparing the Interview

4.3. Conducting the Commercial Visit

4.3.1. Customer Presentation
4.3.2. Determining Needs
4.3.3. Argumentation

4.4. Psychology and Sales Techniques

4.4.1. Notions of Psychology Applied to Sales
4.4.2. Techniques to Improve Verbal and Non-Verbal Communication
4.4.3. Factors that Influence Consumer Behavior

4.5. Negotiation and Closing the Sale

4.5.1. Negotiation Phases
4.5.2. Negotiation Tactics
4.5.3. Closing and Customer Commitment
4.5.4. Commercial Visit Analysis

4.6. The Loyalty Process

4.6.1. In-depth Knowledge of the Client
4.6.2. The Commercial Process to be Carried Out with Customers/Clients
4.6.3. The Value that the Customer Has for the Company

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"