Stand out, with this Postgraduate diploma, for your technological knowledge, for actively listening to your employees and for being self critical of your work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

For the design and structuring of this Postgraduate diploma in Corporate Communication and Market Management TECH has used the pedagogical methodology of Relearning, through which the most important concepts are reiterated throughout the syllabus. In this way, the graduate will not have to spend extra hours memorizing terms, saving time and facilitating professional improvement. 

What you study is very important, but the skills and competencies you acquire are the most important. With this Postgraduate diploma you will improve your skills from the first week”  

Syllabus

For the development of the curriculum of this Postgraduate diploma in Corporate Communication and Market Management TECH has taken into account the professional criteria of the teaching team, based on the maxims of timeliness, quality and efficiency. In this way, the graduate will find in this program a complete program, based on the broadest information related to strategic and corporate communication and market environments, their management and the importance of the customer profile.

You will also have at your disposal 450 hours of material, not only theoretical but also practical, with which you will be able to contextualize each section of the syllabus. In the Virtual Classroom, you will also find additional content that will allow you to go deeper into each module as you wish.

A 100% online qualification, accessible from any device and in which the student will find the entire program from the beginning of the educational activity. These characteristics make it a unique opportunity to improve your professional résumé at the hand of a prestigious university, at the same time that you continue with your professional life. 

This Postgraduate diploma in Corporate Communication and Market Management is developed over 6 months and is divided into 3 modules:  

Module 1. Strategic and Corporate Communication 
Module 2. Market and Communication Environments 
Module 3. Market and Customer Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Corporate Communication and Market Management completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Strategic and Corporate Communication

1.1. Communication in Organizations  

1.1.1. Organizations, People and Society 
1.1.2. Historical Evolution of Organizational Behavior 
1.1.3. Bidirectional Communication 

1.2. Trends in Business Communication 

1.2.1. Generation and Distribution of Corporate Content 
1.2.2. Business Communication on the Web 2.0 
1.2.3. Implementation of Metrics in the Communication Process 

1.3. Integral Communication Plans 

1.3.1. Audit and Diagnosis 
1.3.2. Elaboration of Communication Plan 
1.3.3. Measuring Results: KPIs and ROI 

1.4. Internal Communication 

1.4.1. Motivational Programs, Social Action, Participation and Training with Human Resources 
1.4.2. Internal Communication Support and Tools 
1.4.3. Internal Communication Plan 

1.5. External Communication 

1.5.1. External Communication Actions 
1.5.2. The Need for Communication Offices 

1.6. Reputation Management  

1.6.1. Corporative Reputation Management 
1.6.2. Focus on Brand Reputation 
1.6.3. Leadership Reputation Management 

1.7. Digital Communication and Reputation 

1.7.1. Online Reputation Report 
1.7.2. Netiquette and Good Practices on Social Media 
1.7.3. Branding and Networking 2.0 

1.8. Communication in Crisis Situations 

1.8.1. Definition and Types of Crises 
1.8.2. Phases of the Crisis 
1.8.3. Messages: Contents and Moments 

1.9. Lobbies and Pressure Groups 

1.9.1. Opinion Groups and Their Actions in Businesses and Institutions 
1.9.2. Institutional Relations and Lobbying 
1.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media 

1.10. Corporate Branding Strategy 

1.10.1. Public Image and Stakeholders 
1.10.2. Corporate Branding Strategy and Management 
1.10.3. Corporate Communication Strategy in Line With Brand Identity 

Module 2. Market and Communication Environments 

2.1. Company's Macro-Environment 

2.1.1. Concept of Macro-Environment 
2.1.2. Macro-Environment Variables 

2.2. Company's Micro-Environment 

2.2.1. Approach to the Concept of Micro-Environment
2.2.2. Actors in the Micro-Environment 

2.3. New Competitive Environment 

2.3.1. Technological Innovation and Economic Impact 
2.3.2. Knowledge Society 
2.3.3. The New Consumer Profile 

2.4. Knowing the Market and the Consumer  

2.4.1. Open Innovation 
2.4.2. Competitive Intelligence 
2.4.3. Competitive Economy   

2.5. The Market and Audiences 

2.5.1. Profile of Media Users 
2.5.2. Audience Fragmentation 

2.6. Developing the Marketing Plan 

2.6.1. Marketing Plan Concept 
2.6.2. Situation Analysis and Diagnosis 
2.6.3. Strategic Marketing Decisions 
2.6.4. Operating Marketing Decisions 

2.7. Market Segmentation 

2.7.1. Market Segmentation Concept  
2.7.2. Utility and Requirements of Segmentation  
2.7.3. Consumer Market Segmentation  
2.7.4. Industrial Market Segmentation 
2.7.5. Segmentation Strategies  
2.7.6. Segmentation Based in Marketing - Mix Criteria

2.8. Competitive Positioning   

2.8.1. Concept of Positioning on the Market 
2.8.2. The Positioning Process 

2.9. Commercial Segmentation 

2.9.1. Analysis of Distribution Channels, Sales Areas and Products
2.9.2. Preparing Commercial Areas
2.9.3. Implementing the Visiting Plan

2.10. Corporate Social Responsibility 

2.10.1. Social Commitment 
2.10.2. Sustainable Organizations  
2.10.3. Business Ethics

Module 3. Market and Customer Management 

3.1. Marketing Management 

3.1.1. The Concept of Marketing Management     
3.1.2. New Trends in Marketing 
3.1.3. A New Marketplace: Consumer and Business Capabilities 
3.1.4. Holistic MK Orientation 
3.1.5. Update on the 4 Ps of Marketing 
3.1.6. Marketing Management Tasks 

3.2. Relationship Marketing

3.2.1. Concept of Marketing Relations  
3.2.2. The Customer as an Asset of the Company 
3.2.3. CRM as a Relationship Marketing Tool  

3.3. Data Base Marketing 

3.3.1. Data Base Marketing Applications 
3.3.2. Information Sources 

3.4. Types of Buying Behavior  

3.4.1. The Process in Purchasing Decisions 
3.4.2. The Stages in the Buying Process 
3.4.3. Types of Buying Behavior  
3.4.4. Features of the Types of Buying Behaviour 

3.5. The Loyalty Process  

3.5.1. In Depth Knowledge of the Client   
3.5.2. Loyalty Process 
3.5.3. The Value of the Customer 

3.6. Selecting Target Customers- CRM

3.6.1. Designing an e-CRM
3.6.2. Orientation towards the Consumer
3.6.3. 1 to 1 Planning

3.7. Research Project Management 

3.7.1. Information Analysis Tools
3.7.2. Developing an Expectation Management Plan
3.7.3. Assessing the Feasibility of Projects

3.8. Online Market Research 

3.8.1. Quantitative Research Tools in Online Markets 
3.8.2. Dynamic Qualitative Customer Research Tools

3.9. Study of Traditional Audiences 

3.9.1. Audience Measurement Origin. Basic Concepts 
3.9.2. How are Traditional Audiences Measured? 
3.9.3. EGM and Kantar Media 

3.10. Internet Audience Studies 

3.10.1. The Social Audience 
3.10.2. Measuring Social Impact: Tuitele  
3.10.3. Barlovento and IAB Spain

You decide when, where and how to take on the course load of this Postgraduate diploma, giving you the flexibility you need to meet your most ambitious goals"