The time has come for you to assume the leadership role you deserve. Specialize with TECH to be at the forefront of the companies you dream of working for” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Business Strategy of TECH Global University adapts to the needs of the student, as it is taught completely online, so it is the student who decides how to manage their time. 

A program that takes place over 6 months and that will be key in the professional development of its students towards business management. 

It will be the spearhead of the company where it is located, being a key pillar for any expansion or business plan" 

Syllabus

The content of the Postgraduate diploma in Business Strategy is designed to promote the development of managerial skills that enable more informed decision-making in uncertain environments. 

Throughout this program, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate diploma deals in depth with business planning, and is designed to specialize managers who understand business strategy from an international and innovative perspective. 

A plan with which its students can achieve the desired excellence in business management and administration, using state-of-the-art knowledge. Thereby, they will be securing a prosperous working future, standing out from other employees and candidates who do not possess the specialized management knowledge they have acquired in this degree. 

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Management and Strategy of Companies and Organizations
Module 2. Corporate Communication
Module 3. Organizations: Crisis Management and Social Responsibility
Module 4. Marketing and Institutional Communication

Where, when, and how it is taught?

TECH offers its students the possibility of taking this degree completely online. During the 6 months the student has full access to the didactic content, being able to download it from any fixed or mobile device with internet connection. 

Module 1. Management and Strategy of Companies and Organizations 

1.1. General Management 

1.1.1. The Concept of General Management
1.1.2. The General Manager's Action
1.1.3. The General Manager and its Functions
1.1.4. Transforming the Work of Management

1.2. Management and Leadership Development 

1.2.1. Concept of Management Development
1.2.2. Concept of Leadership
1.2.3. Leadership Theories
1.2.4. Leadership Styles
1.2.5. Intelligence in Leadership
1.2.6. The Challenges of Today's Leader

1.3. Planning and Strategy 

1.3.1. The Plan in a Strategy
1.3.2. Strategic Positioning
1.3.3. Strategy in Companies
1.3.4. Plan

1.4. Strategic Management

1.4.1. The Concept of Strategy
1.4.2. The Process of Strategic Management
1.4.3. Approaches in Strategic Management

1.5. Digital Strategy

1.5.1. Technology Strategy and its Impact on Digital Innovation
1.5.2. Strategic Planning of Information Technologies
1.5.3. Strategy and The Internet

1.6. Corporate Strategy

1.6.1. The Concept of Corporate Strategy
1.6.2. Types of Corporate Strategies
1.6.3. Corporate Strategy Definition Tools

1.7. Corporate Strategy and Technology Strategy

1.7.1. Creating Value for Customers and Shareholders
1.7.2. Strategic IS/IT Decisions
1.7.3. Corporate Strategy vs. Technology and Digital Strategy

1.8. Strategy Implementation

1.8.1. Indicator Systems and Process Approach
1.8.2. Strategic Map
1.8.3. Differentiation and Alignment

1.9. Financial Management

1.9.1. Sector Opportunities and Threats
1.9.2. The Concept of Value and Value Chain
1.9.3. Scenario Analysis, Decision-Making and Contingency Planning

1.10. Strategic Human Resources Management

1.10.1. Job Design, Recruitment and Selection
1.10.2. Training and Career Development
1.10.3. Strategic Approach to People Management
1.10.4. Design and Implementation of Personnel Policies and Practices

Module 2. Corporate Communication 

2.1. Communication in Organizations 

2.1.1. Organizations, People and Society
2.1.2. Historical Evolution of Organizational Behavior
2.1.3. Bidirectional Communication

2.2. Trends in Business Communication

2.2.1. Generation and Distribution of Corporate Content
2.2.2. Business Communication on the Web 2.0
2.2.3. Implementation of Metrics in the Communication Process

2.3. Advertising Communication

2.3.1. Integrated Marketing Communication
2.3.2. Advertising Communication Plan
2.3.3. Merchandising as a Communication Technique

2.4. Effects of the Media

2.4.1. Efficiency of Commercial and Advertising Communication
2.4.2. Theories on the Effects of the Media
2.4.3. Social and Co-creation Models

2.5. Online Agencies, Media, and Channels

2.5.1. Integral, Creative, and Online Agencies
2.5.2. Traditional and New Media
2.5.3. Online Channels
2.5.4. Other Digital Players

2.6. Communication in Crisis Situations

2.6.1. Definition and Types of Crises
2.6.2. Phases of the Crisis
2.6.3. Messages: Contents and Moments

2.7. Digital Communication and Reputation

2.7.1. Online Reputation Report
2.7.2. Netiquette and Good Practices on Social Media
2.7.3. Branding and Networking 2.0

2.8. Internal Communication

2.8.1. Motivational Programs, Social Action, Participation and Training with HR
2.8.2. Internal Communication Support and Tools
2.8.3. Internal Communication Plan

2.9. Branding

2.9.1. The Brand and Their Functions
2.9.2. Brand Creation (Branding)
2.9.3. Brand Architecture

2.10. Integral Communication Plans

2.10.1. Audit and Diagnosis
2.10.2. Elaboration of Communication Plan
2.10.3. Measuring results: KPIs and ROI

Module 3. Organizations: Crisis Management and Social Responsibility 

3.1. Organisational Design 

3.1.1. Organizational Design Concept
3.1.2. Organizational structure
3.1.3. Types of Organizational Designs

3.2. Organizational Structure

3.2.1. Main Coordination Mechanisms
3.2.2. Departments and Organization Charts
3.2.3. Authority and Responsibility
3.2.4. Empowerment

3.3. Corporate Social Responsibility

3.3.1. Social Commitment
3.3.2. Sustainable Organizations
3.3.3. Business Ethics

3.4. Social Responsibility in Organizations

3.4.1. CSR Management in Organizations
3.4.2. CSR Towards Employees
3.4.3. Sustainable Action

3.5. Reputation Management 

3.5.1. Corporative Reputation Management
3.5.2. Focus on Brand Reputation
3.5.3. Leadership Reputation Management

3.6. Reputation Risk and Crisis Management 

3.6.1. Listening to and Managing Feedback
3.6.2. Procedures, Crisis Manual and Contingency Plans
3.6.3. Spokesperson Training in Emergency Situations

3.7. Conflicts in Organizations

3.7.1. Interpersonal Conflicts
3.7.2. Conflict Conditions
3.7.3. Consequences of Conflicts

3.8. Lobbies and Pressure Groups

3.8.1. Opinion Groups and Their Actions in Businesses and Institutions
3.8.2. Institutional Relations and Lobbying
3.8.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

3.9. Negotiation

3.9.1. Intercultural Negotiation
3.9.2. Negotiation Focuses
3.9.3. Effective Negotiation Techniques
3.9.4. Restructuring

3.10. Corporate Brand Strategy

3.10.1. Public Image and Stakeholders
3.10.2. Corporate Branding Strategy and Management
3.10.3. Corporate Communication Strategy in Line with Brand Identity

Module 4. Marketing and Institutional Communication 

4.1. Political Action in Institutions

4.1.1. Concept of Institution
4.1.2. Types of Institutions and Social Groups
4.1.3. Institutional Actions

4.2. Institutional Marketing

4.2.1. Institutional Markets: Citizens and Entities
4.2.2. Institutional Offer
4.2.3. Citizen Satisfaction

4.3. Marketing Plans in the Institutions

4.3.1. Institutional Environment Analysis
4.3.2. Objectives of the Institution
4.3.3. Strategic and Operational Actions

4.4. Public Communication

4.4.1. Political Communication Agents
4.4.2. Formal Media: Press and Institutions
4.4.3. Informal Media: Networks and Opinion Makers

4.5. Institutional Communication Strategies

4.5.1. Institutional Information Content
4.5.2. Institutional Communication Objectives
4.5.3. Main Communication Strategies
 

4.6. Institutional Policy Agenda Planning

4.6.1. Development of the Institutional Agenda
4.6.2. Design of Institutional Campaigns
4.6.3. Target Groups of the Campaigns

4.7. Government communication: Open Government

4.7.1. Open Government Concept
4.7.2. Media
4.7.3. Types of Messages

4.8. Political Communication in Democracies

4.8.1. Demand for Information in Democratic Societies
4.8.2. Institutions as Sources of Information 
4.8.3. The media 

4.9. Digital Democracy

4.9.1. Concept of Digital Democracy
4.9.2. Social Dialogue on the Internet
4.9.3. Elements of Use on the Internet 

4.10. Social Responsibility in Institutions

4.10.1. Human Rights and Social Responsibility
4.10.2. Climate Change and Social Responsibility
4.10.3. Institutional Ethics

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"