Postgraduate certificate Cultural Heritage Management

The Cultural Heritage is composed of numerous architectural, cultural and artistic elements. Each of them has its own particularities in terms of conservation and promotion, so specific knowledge is required to carry out these tasks effectively. This is especially important in the tourism sector, which has to adequately sell this type of spaces and monuments to attract visitors. With this program, the professional will be able to acquire the best management tools in this field, from a 100% online learning system that will be completely adapted to their personal circumstances in order to allow them to study when and where they want.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Cultural Heritage Management from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A 6-week program that is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.

What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Cultural Heritage Management is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This program deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Cultural Heritage Management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 6 weeks and is structured into 1 module:

Module 1. Cultural Heritage Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Cultural Heritage Management completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Cultural Heritage Management

1.1. Introduction to Cultural Heritage

1.1.1. Tourism and Cultural Heritage
1.1.2. Cultural Tourism Resources

1.2. Sustainability as a Reference in Tourism and Cultural Heritage

1.2.1. Concept of Urban Sustainability
1.2.2. Tourism and Cultural Sustainability

1.3. Hosting Capacity and its Application in Tourist Destinations

1.3.1. Conceptualization
1.3.2. Dimensions of Tourism Carrying Capacity
1.3.3. Case Studies
1.3.4. Approaches and Proposals for the Study of Tourist Carrying Capacity

1.4. Tourist Use of the Area

1.4.1. Flows of Visitors and Heritage Tourist Areas
1.4.2. General Patterns of Tourist Mobility and Use of the Area
1.4.3. Tourism and Heritage Sites: Effects and Problems Derived from Tourism Flows

1.5. The Challenges of Space Management

1.5.1. Strategies for Diversification of the Tourist Use of the Area
1.5.2. Tourism Demand Management Measures
1.5.3. The Enhancement of the Heritage and Accessibility Control
1.5.4. Visitor Management in Heritage Sites with Complex Visiting Models. Case Studies

1.6. Cultural Tourism Product

1.6.1. Urban and Cultural Tourism
1.6.2. Culture and Tourism
1.6.3. Transformations in the Cultural Travel Market

1.7. Heritage Preservation Policies

1.7.1. International Regulations
1.7.2. Autonomous Legislation

1.8. Management of Cultural Resources in Tourist Areas

1.8.1. Promotion and Management of Urban Tourism
1.8.2. Heritage Tourism Management
1.8.3. Public and Private Management

1.9. Employability in Cultural Tourism

1.9.1. Characteristics of Employability in Cultural Tourism
1.9.2. Status and Profiles in Cultural Tourism
1.9.3. The Tourist Guide and the Interpretation of the Patrimony

1.10. Case Studies of Successful Cases in the Management of Cultural Heritage in the Tourism Field

1.10.1. Strategies for Cultural and Tourism Development of the Local Heritage
1.10.2. The Associative Management of a Public Project
1.10.3. Visitor Analysis as a Cultural Management Tool
1.10.4. Local Policies of Tourist Dynamization and Great Cultural Attractions
1.10.5. Local Tourism Planning and Management in a World Heritage City

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Cultural Heritage Management qualifies students to:

Understand the characteristics of cultural management in relation to the tourism sector
Manage cultural heritage in different tourist areas in accordance with the principles of sustainability
Identify and manage the negative consequences of tourism through the control of flows and reception capacity of cultural spaces
Analyze the characteristics of the demand for cultural tourism in each tourist area in order to manage local tourism planning in compliance with cultural heritage conservation regulations
Learn about successful cases in the management of cultural heritage in different tourist areas throughout the country
Understanding the concept of urban sustainability and applying it to different contexts and projects

Postgraduate Certificate in Cultural Heritage Management

The heritage of the different regions is one of the most indispensable factors in the tourism field, its relevance and meaning for people represents an important part in the field of attention for the business sector; so you must have specialized knowledge to be able to deal with the different difficulties that may arise in daily practice. Given this need, our Postgraduate Certificate in Cultural Heritage Management is presented as an excellent opportunity to obtain personal and professional growth in a competent way, because we have the most complete and updated curriculum in the educational market. Through this program, you will obtain the necessary skills to understand the characteristics of cultural management in relation to the tourism sector, in order to exploit them to achieve corporate objectives.

Postgraduate in cultural heritage 100% online

In TECH we have the most experienced teachers in the administrative field, who will guide you through the thematic axes so that you acquire new knowledge in: reception capacity, sustainability, tourist mobility guidelines, employability; among other topics that will be necessary for you to become a professional with the best theoretical and practical skills. In addition, we will use simulated cases to boost your skills in solving complex problems, so you will be able to make decisions that will allow you and your team to quickly solve the situation in question.