Postgraduate certificate Communication and Tourism Industries

The program in Communication and Tourism Industries at TECH Technological University is an intensive program that prepares you to face challenges and business decisions in the tourism field. Its main objective is to promote your personal and professional growth, helping you to achieve career success. If you want to excel, make a positive change at a professional level and interact with the best, this is the place for you.

University certificate

duration

4 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Communication and Tourism Industries from TECH Global University is a program designed to fit your needs and delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 1 month and is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Communication and Tourism Industries is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Communication and Tourism Industries. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 1 month and is structured into 1 module:

Module 1. Communication and Tourism Industries

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Communication and Tourism Industries completely online. Over the course of 1 month, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Communication and Tourism Industry

1.1. Definition of the Concept of Communication Industry, Creative Industries, Cultural Industries, Information and Knowledge Society

1.1.1. Tourism in the Context of the Communication Industries

1.2. Communication Industry and Tourism in the Creative Economy Scenario

1.2.1. The Use of Intellectual Property of the Creative Industries by Tourism Companies

1.3. Television Industry and Tourism. Structure of the Television System, Television Modes, the Future of Multiplatform Television

1.3.1. Tourism as Television Content and Television as a Platform for Tourism Promotion

1.4. Press and Tourism Industry. Daily Periodicals, Free Press, Online Press, Supplements, Etc.

1.4.1. Tourism as Editorial Content in the Press, and the Press and Publications as a Platform for Tourism Promotion

1.5. Information Activity: News Agencies, International Services, National and Regional Entities

1.5.1. Tourism as a News Agency Specialization

1.6. The Advertising Industry and its Implications for the Tourism Sector

1.6.1. Tourism as a Specialization of Advertising Agencies

1.7. The Film Industry and Tourism

1.7.1. The Agents of the Film Industry. Synergies Between Cinema and Tourism

1.8. The Music Industry and its Agents: The Live Music Industry.

1.8.1. The Effects of Festivals/Concerts/Music Compositions on the Tourism of a Location

1.9. The Video Game Industry and its Agents

1.9.1. Tourism as an Object of Video Games and the Video Game Industry as a Platform for the Promotion of Tourism

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap towards a better professional future”

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program, you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Communication and Tourism Industries qualifies students to:

Identify the main actors in the fields of communication and tourism that participate directly or indirectly in the design of the structure of the communication and tourism systems
Break down the features and characteristics of the media that favor the dissemination of tourism contents
Highlight how the communication industries (radio, television, cinema, advertising, press, music, etc.) become the first platform for promoting the tourism sector
Bringing students closer to the reality of the communication sector not only at the national level but also at the regional and local levels so that they can make use of its different forms as tourism professionals
Establish synergies between the communication and tourism industries
Develop a critical capacity with respect to the consideration of any element susceptible of being valued as a tourist resource

Postgraduate Certificate in Communication Industries and Tourism

The tourism industry is a dynamic and constantly evolving sector, in which companies must always be up-to-date and prepared to compete in an increasingly demanding market. To achieve this, it is essential to have trained professionals with excellent knowledge in all areas, perfectly managing communication as a mechanism to disseminate their activity and attract the public. For this reason, TECH has developed the Postgraduate Certificate in Tourism and Communication Industries, which will increase your managerial skills in this field and will allow you to learn how to design strategies that maximize the performance of tourism activity.

Learn without having to give up your personal life

If you are interested in learning about the intricacies of the relationship between tourism and advertising, the relevance of the press in its promotion or the impact of the film industry on tourist destinations, the Postgraduate Certificate in Communication Industries and Tourism has been made for you. Likewise, you will obtain this complete knowledge following a modern 100% online teaching methodology, which will guarantee your teaching without the need to make uncomfortable trips to a study center. Enroll and bet on your professional growth!