Postgraduate certificate Advertising and Public Relations

Public Relations and Advertising are indispensable disciplines for many sectors. In tourism, for example, they can enhance a brand or attract visitors to a destination. For this reason, companies in this industry are looking for professionals who have the best communication tools oriented to this field, and in response to this circumstance, we have created this program. This academic program includes the latest advertising techniques, as well as the most effective PR plans, depending on the objective pursued. In this way, and through a 100% online methodology, it is possible to lead to success a company or company oriented to any type of customer.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Advertising and Public Relations of TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 1 month and is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Advertising and Public Relations is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Advertising and Public Relations. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 1 month and is structured into 1 module:

Module 1. Advertising and Public Relations

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising and Public Relations completely online. During the 1-month specialization, the students will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Advertising and Public Relations

1.1. Advertising and Public Relations: Conceptual Foundations

1.1.1. What Is Persuasive Communication?
1.1.2. Concept and Dimensions of Advertising and Public Relations

1.2. Historical Approach to the Phenomenon of Advertising and Public Relations

1.2.1. New Trends in Advertising Current PR Application Areas
1.2.2. Sponsorship, Patronage, Lobbing, Publicity

1.3. Fundamentals in the Advertising System and Process

1.3.1. The Advertising Issuer: The Advertiser and the Advertising Agency
1.3.2. General Process Features

1.4. The Message in Advertising

1.4.1. Advertising Messages in Conventional Media

1.5. The Advertising Channel: Media, Support and Forms of Advertising

1.5.1. Conventional Media and Below the Line

1.6. The Receiver in Advertising: The Target Audience

1.6.1. Consumer Behavior: Conditioning Factors

1.7. Foundations of the Advertising Process

1.7.1. Strategic Planning in Advertising
1.7.2. Preliminary Phase: Briefing and Advertising Objectives
1.7.3. Creative Strategy: Media Strategy

1.8. Foundations of Public Relations Systems and Processes

1.8.1. The Public Relations Broadcaster
1.8.2. Public Relations in Organizations
1.8.3. Public Relations Companies

1.9. The Message in Public Relations

1.9.1. Drafting in Public Relations
1.9.2. Oral Expression in Public Relations

1.10. The Channel in Public Relations

1.10.1. Personal and Mass Media
1.10.2. The Receptor in Public Relations
1.10.3. Strategic Audiences in Public Relations

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap towards a better professional future”

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Advertising and Public Relations qualifies students to:

Learn the basic concepts in advertising communication and public relations systems and processes, delimiting them with respect to other related academic and professional fields
Apply the contents of public relations to tourism through critical thinking and reflection based on the analysis of contents and specific case studies
Develop the skills necessary for professional practice, mainly by establishing mechanisms for the enhancement of creativity, intellectual curiosity, responsibility and respect for human dignity
Know the different advertising and PR modalities, and understand which is more appropriate for each communication campaign
Carry out effective communication campaigns, using all types of channels to achieve the proposed objectives
Establish a communication plan tailored to the needs of the company, brand or campaign in question

Postgraduate Certificate in Advertising and Public Relations

The importance of Public Relations and Advertising is undeniable in various sectors, including Tourism, where they can improve the image of a brand or attract visitors to a particular destination. Therefore, companies in this industry are looking for professionals who have the most effective Communication skills and tools for this field, which has led to the creation of this Postgraduate Certificate in Advertising and Public Relations.

Launch successful advertising messages that will catapult your company to success

This Postgraduate Certificate in Advertising and Public Relations covers the most advanced and effective advertising techniques and Public Relations plans to achieve specific objectives for your business. Through an online teaching methodology, you will perfect the necessary skills to lead a company or campaign aimed at any type of client to success. All this in just 150 hours and using the experience of well-versed eminences in Marketing and Public Relations.