Syllabus

The Postgraduate certificate in Inbound Marketing Strategies for Personal Brand Building is a 100% online program based on the Relearning methodology, which enables students to learn at their own pace and without having to give up their professional and personal life. Throughout the syllabus, aspects such as customer attraction techniques or methods of creating audiovisual content on social networks will be addressed customer or the methods of creating audiovisual content on social networks. In this way, it will increase the student's competencies with the greatest academic comforts in the pedagogical landscape.

The 100% online mode of this program enables you to study without the need to travel from home" 

Syllabus

TECH's Postgraduate certificate in Inbound Marketing Strategies for Personal Brand Building offers an intensive program that seeks the student to successfully address the challenges and business decisions in the field of marketing. The content of this degree program is designed to promote the development of managerial skills that allow decision making in uncertain in uncertain environments with greater rigor and and effectiveness.

Throughout 6 week of study, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.  

The knowledge and skills acquired in this program will allow them to apply effective and efficient digital marketing strategies to attract, interact and retain their target audience and efficient digital marketing strategies to attract, interact and build loyalty with your target audience, which translates into increased visibility, reputation and business opportunities. 

The curriculum of this Postgraduate certificate is designed to meet the needs of the student and his or her company, offering innovative content based on the latest trends, supported by the best educational methodology and a prestigious teaching staff.

This Postgraduate Certificate in is spread out over 6 weeks and is divided into 1 module: 

Module 1. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Inbound Marketing Strategies applied to Personal Brand Building completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

1.1. Inbound Marketing Strategies applied to Personal Brand Building

1.1.1. Inbound Methodology. Objectives
1.1.2. Attraction strategy
1.1.3. Interaction strategy
1.1.4. Delight strategy

1.2. Content Creation

1.2.1. Identification of the thematic pillars of the content to be developed
1.2.2. Educational vs. non-educational content
1.2.3. The 20 content ideas that help personal brand growth
1.2.4. Inspiring examples of personal value contents of personal value

1.3. Tools for curating content and fostering creativity

1.3.1. Feedly
1.3.2. Google Alerts
1.3.3. Buzzsumo
1.3.4. Other Tools

1.4. Planning and productivity for content creation

1.4.1. Design of an editorial calendar
1.4.2. Content creation based on business business objectives
1.4.5. Media Planning Tools Google Drive, Notion, Asana, Trello

1.5. Visual design and tools for the creation of visual digital content

1.5.1. Correct use of color palette, logo and branding
1.5.2. Personal brand photography
1.5.3. Canva: Advanced practical workshop

1.6. Sales funnel for Personal Brand Building

1.6.1. Utility of sales funnel for Personal Brand Building
1.6.2. Funnel function. Phases
1.6.3. Relationship between content types and conversion rate

1.7. Conversion of followers to leads

1.7.1. Lead: importance for building a personal branded business
1.7.2. LinkedIn profile targeting to maximize lead generation
1.7.3. Instagram profile targeting to maximize lead generation
1.7.4. Personal web optimization to capture leads

1.8. Design of an email marketing strategy

1.8.1. Importance of an email marketing strategy
1.8.2. Free email marketing tools to build relationships with subscribers
1.8.3. Presence in the mind of the buyer persona: the newsletter

1.9. Marketing Automation for Personal Brand Building

1.9.1. Incentive to join the community
1.9.2. The importance of the first welcome sequence
1.9.3. Example of a welcome sequence that helps generate sales

1.10. Podcast: new key channel in the Inbound Marketing strategy

1.10.1. Creation of a podcast. Steps to Follow
1.10.2. Formats and types of content
1.10.3. Podcast dissemination and visibility

A syllabus that will show you the public relations strategies applied as growth levers"

Teaching Objectives

The Postgraduate certificate in Inbound Marketing Strategies applied to Personal Brand Building is designed for students to obtain excellent knowledge and broad skills in this area. These include improving its online presence and building a solid and recognized identity, applying techniques that generate customer attraction and loyalty. In just 6 weeks, they will be able to stand out in an increasingly competitive digital environment.  

Be able to build a recognizable and attractive personal image for users thanks to this Postgraduate certificate"

TECH Global University makes the goals of their students their own goals too.
Working together to achieve them. 

The Postgraduate certificate in Inbound Marketing Strategies applied to Personal Brand Building will enable the student to: 

  1. Define an Inbound Marketing strategy and develop it as a mechanism for attracting, interacting with and delighting the buyer targeted by the personal brand 
  2. Discover how to improve daily productivity to generate content ideas and avoid blank page syndrome
  3. Compile the best tools for generating new content ideas and know where to look for inspiration and always be up to date with what is being published in the industry
  4. Use creative production tools such as Canva 
  5. Choosing the most appropriate e-mail marketing tool for each professional 
  6. Identify the best incentive to maximize lead capture and build a proprietary database 
  7. Use e-mail marketing as a tool for building a community of loyal customers
  8. Improving personal brand conversion by applying the sales funnel methodology

 

Postgraduate Certificate in Inbound Marketing Strategies for Personal Branding

In the modern digital world, building a strong personal brand is essential to stand out in a competitive market. One of the most effective strategies to promote and position your personal brand is Inbound Marketing, a methodology based on attracting and engaging your audience through valuable content. In the Postgraduate Certificate in Inbound Marketing Strategies for Personal Branding created by TECH Global University, we provide you with the tools and knowledge necessary to create an effective Inbound Marketing strategy, which enhances your personal brand in the digital environment.

In this Postgraduate Certificate in Inbound Marketing Strategies for Personal Branding created by TECH Global University, we provide you with the tools and knowledge necessary to create an effective Inbound Marketing strategy, which enhances your personal brand in the digital environment.

Through this virtual program, you will learn to identify and understand your target audience, create relevant content, optimize your presence in social networks, develop email marketing strategies, analyze data and measure results. In addition, we will provide you with advanced SEO techniques so you can optimize your content and improve your visibility in search engines. Our theoretical-practical approach will allow you to apply the knowledge acquired immediately in your personal branding strategy, helping you to achieve your goals in the digital world.