Master's Degree Event Management

Given the constant pace of technological and communicational evolution, the plans and processes to which we were accustomed must be adjusted. It is no longer enough to know the protocol or the rules for a special event, but the idea must go much further to adapt to new forms and procedures. In the social and business environment, the objectives may be the same: to celebrate, communicate, commemorate, among others. However, now it is necessary to know the new proposals and update outdated techniques and theories before diving into the challenging world of communication, design, new technologies, production or scenography. For this reason, this 100% online program has been developed for a 12-month length, specially designed to master in-depth the art of Event Management. Powerful communication tool when it is well used.

University certificate

Duration

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

Financing up to

months

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Get to now the new forms and procedures of Event Management as a powerful communication tool for social and corporate environments”

The content of this program will lead the professional to become that truly chameleon-like being, capable of solving any small detail efficiently before, during and after an event. This Master's Degree with exclusive content from TECH Global University, is an intensive program that prepares the communication, Journalism or Marketing professional to face challenges and business decisions in the field of Event Management.

In order to organize an event successfully, it is necessary to have knowledge in the fields of marketing, finance, strategy, communication, management, planning, operations and logistics; all of which will provide the value and knowledge required for the professional development of the student both within an organization in management positions and in the development of their own business, as an Event Planner or in their own event agency.

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education. This gives the program a unique identity, with excellent contents and completely up-to-date practical cases.

Over the course of 12 months or 1,500 hours of fully online training, students will analyze a variety of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Students will incorporate more specific competencies, such as defining objectives, strategies and commercial policies in the MICE market, which will enable them to analyze, plan, develop and execute procedures in business tourism and events.

A well-organized event involves essential aspects to be known in terms of finance, marketing, communication and digitalization. Learn all about them with this program”

This Master's Degree in Event Management contains the most complete and up-to-date program on the market. The most important features include:

The development of practical cases presented by experts in Communication, Marketing and Event Management
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

You will define objectives, plans and commercial policies according to the MICE market in order to establish adequate policies in line with the company's objectives and strategies”

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn to organize events professionally. Enroll now in this Executive Master’s Degree in Event Management. Reach the goal in 12 months and 100% online"

Achieve your professional goals by studying this program with exclusive content and enhance your profile as a journalist or communicator"

Master's Degree in Event Management

Event Organization is a process of planning, implementing and managing a set of activities aimed at the effective planning and execution of a specific event. These events can range from simple business meetings to conferences, weddings or music festivals.

Although each event is unique, the event organization process generally involves the following stages.

Defining event objectives: It is important for organizers to establish clear objectives for the event, as these objectives will guide the planning and execution of all stages of the process.

Selecting the venue, date and time of the event: When choosing the venue, it is important to consider the size and capacity of the location, based on the number of attendees and planned activities. The date and time of the event should also be carefully considered, to ensure that it does not interfere with other possible events and that attendees are able to attend the event.

Program design and planning: This stage involves deciding what activities will take place during the event and in what order they will take place.

Logistical planning: This stage includes all the tasks related to the organization of the resources needed for the event, such as hiring suppliers, managing accommodations and transportation for participants, selecting and setting up sound and lighting equipment, etc.

Promotion and marketing of the event: Once the event is planned, it is important to disseminate information about the event through the appropriate media to obtain a sufficient number of attendees and help create interest in the event.

Event management: This stage includes the management of the event itself, which is critical to the success of the event.

Post-event evaluation: This last stage involves evaluating the success of the event and achieving feedback with attendees and support staff.

The Master's Degree in Event Management is an educational program designed to provide students with advanced skills and knowledge in the planning, management and production of all types of events. Our goal is to provide students with the skills necessary for a wide variety of careers in event management and organization.