Postgraduate certificate Personal Branding on LinkedIn

Nowadays, Personal Branding on LinkedIn has become an indispensable tool for any professional who wants to stand out in the labor market. The platform offers a great opportunity to showcase valuable skills and knowledge, which can help enhance professional networking and attract job opportunities. For this reason, TECH Technological University offers communication professionals this degree as an excellent option for those seeking to progress in the management of Personal Branding for professionals and companies. All this, in addition, in a 100% online pedagogical format, which allows greater flexibility to organize academic resources according to the needs of each student. A unique opportunity to acquire the skills and knowledge necessary to expand employment options in an increasingly competitive market.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

This 6-week University Course will allow you to specialize in Personal Branding on LinkedIn"

Creating a strong and consistent personal brand on LinkedIn is increasingly important for professionals looking to stand out in the job market. A correct Personal Branding strategy in this social network can help improve visibility and attract job opportunities, as well as allow for better online reputation management.

In this sense, this platform offers a unique opportunity for personal and professional growth. However, it requires a correct strategy and creation of quality content, according to the objectives and goals of each person or company. For this reason, TECH Global University has created this Postgraduate certificate in Personal Branding on LinkedIn, which offers a complete and updated teaching in the discipline.

A program that delves into the design of an effective profile, content strategy, interaction with other professionals on the platform and online reputation management over the Postgraduate certificate of 150 teaching hours. All this, in addition to innovative didactic material, designed to provide students with practical tools and knowledge to develop a personal brand on LinkedIn.

In this way, TECH Global University offers communication graduates an excellent academic option characterized by its flexibility. Students only need a device Digital with an Internet connection to be to visualize, at any time, the contents hosted on the virtual platform. An ideal academic option to reconcile the most demanding daily responsibilities.

Develop practical skills to manage online reputation and improve brand image in professional oriented networks"

This Postgraduate certificate in Personal Branding on LinkedIn contains the most complete and up-to-date program on the market. The most important features include:

The development of practical case studies presented by experts in Communication, Marketing and Public Relations
The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

TECH Global University adapts to you and for this reason has designed a Postgraduate certificate, accessible at any time of the day, from your computer with an internet connection"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Evaluate and analyze the performance of your LinkedIn strategy using the latest tools and adapt your actions based on the results"

An academic option that will allow you to build a solid and coherent personal brand on the LinkedIn platform"

Syllabus

The curriculum of this Postgraduate certificate includes the design of an effective profile, the creation of relevant content and interaction with other professionals in the network, with the aim of improving visibility and attracting job opportunities. An advanced syllabus that will lead students to learn visibility and engagement strategies to build a personal brand on LinkedIn, which will allow them to stand out in the labor market through an unparalleled academic option.

A comprehensive curriculum, developed by true specialists in Social Media brand management"

Module 1. Personal branding on LinkedIn. Visibility and engagement strategies for building a personal brand on LinkedIn

1.1. Strengthening the Profile LinkedIn User Profile

1.1.1. Analysis of a LinkedIn user profile
1.1.2. Clarification of LinkedIn use objectives
1.1.3. Identification of areas for improvement in the LinkedIn profile

1.2. Audience Building of followers on LinkedIn

1.2.1. Definition of Audience on LinkedIn
1.2.2. Tailoring the message to the audience on LinkedIn
1.2.3. Audience Building of Publication on LinkedIn

1.3. Community of reference on LinkedIn

1.3.1. LinkedIn content leader search
1.3.2. Identification of other community members on LinkedIn
1.3.3. Interaction and collaboration with other members of the LinkedIn community

1.4. Connecting with active users on LinkedIn

1.4.1. Importance of finding active LinkedIn users
1.4.2. Writing an invitation to connect on LinkedIn
1.4.3. Interacting with new contacts on LinkedIn

1.5. Development of a solid content strategy through thematic pillars

1.5.1. Identification and positioning of thematic pillars
1.5.2. Identification of the thematic pillars in the strategy
1.5.3. Development and maintenance of the thematic pillars over time

1.6. Linking thematic pillars to personal history. The Importance of Emotions

1.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
1.6.2. How to tell effective stories in LinkedIn
1.6.3. How to connect personal stories with key messages on LinkedIn
1.6.4. Creating a personal story of transformation for a first post on LinkedIn

1.7. Generation of impactful content on LinkedIn. Importance of inspiring and teaching

1.7.1. Use of technical or scientific data related to the thematic pillars to create educational content
1.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
1.7.3. Translating analysis into practice

1.8. Preparation of LinkedIn Posts

1.8.1. Selecting the content and format with the greatest potential for LinkedIn posts
1.8.2. Creating a variety of formats and styles for posts on LinkedIn
1.8.3. Publication and follow up of the first posts on LinkedIn

1.9. Growing your LinkedIn account: followers and engagement

1.9.1. Importance of Follower Monitoring in LinkedIn
1.9.2. Monitoring of Follower Growth in LinkedIn
1.9.3. Use of follower data on LinkedIn

1.10. Evaluation and adjustment of the editorial strategy

1.10.1. Identifying trends and patterns in audience behavior
1.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
1.10.3. Digital tools for an advanced use of LinkedIn
1.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

A Postgraduate certificate that will allow you to implement visibility and engagement strategies to highlight your clients on LinkedIn"

Postgraduate Certificate in Personal Branding on LinkedIn

Do you want to stand out on LinkedIn and project a solid and coherent professional image? The University Course in Personal branding on LinkedIn provides you with the tools and skills you need to achieve it.

During this program, you will learn how to develop a personal branding strategy on LinkedIn that allows you to effectively communicate your value proposition and generate quality content that positions you as a reference in your industry. In addition, you will learn the best practices in digital identity management, to take care of your presence in this social network and to make the most of its features.

Postgraduate Certificate in Personal Branding on LinkedIn

In the digital era, having an effective personal branding strategy on LinkedIn is key to stand out in the labor market and generate new opportunities. The Postgraduate Certificate in Personal Branding on LinkedIn provides you with the necessary tools and skills to achieve this.