Develop your most creative side and learn how to create innovative messages that favor communication and relationships between the company and its clients”

There are no recipes to constantly create new ideas, but you can work with an awakened mind, attentive to novelty, prone to unknown and surprising connections. In short, a mind that is capable of fostering its most creative side to put it into practice in everyday activities. For this reason, TECH has designed this program, whose objective is to offer theories and techniques to overcome prejudices, develop the imagination and awaken an attitude in accordance with to generate original ideas in any communicative sphere.

To do this, the students must adopt a shrewd attitude to learn from the theories presented and to put them into practice astutely. Creativity is not possible if there is no previous collection of attentive readings of any text or story from the world of communication (books, cinema, television, advertising). It must not be forgotten that creativity always supposes an original solution (not very foreseeable) to a (communicative) problem.

This program is a complete and concrete review that will to enable students to perform any of these tasks in the field of communication with solvency and confidence. Thus, with this program, TECH offers a real work scenario to be able to evaluate the convenience of its application in the project, assessing its real indications, its way of development and the expectations that can be had with respect to the results.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process. 

Thanks to this postgraduate certificate, you will achieve that superior qualification that will allow you to successfully use creativity in the communicative processes”

This postgraduate certificate in Creativity in Communication contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, discussion forums and knowledge
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

TECH Technological University puts at your disposal a multitude of practical cases that will be a fundamental support to strengthen the theoretical concepts in an agile way”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it , integrates the latest advances in educational technology. As a result, the students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process.
To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Become a high-level professional in the field of advertising communication and offer all your value to your company"

The didactic methodology of this postgraduate certificate will allow you to study in a more efficient way, achieving a first level learning"

One of the main objectives of this TECH university program is to offer the best content of the current scenario to Journalism professionals who wish to direct their career path towards the field of advertising, in which it is necessary to apply a more creative writing, which manages to persuade potential customers to encourage them to purchase. To this end, they will be given the guidelines to promote their creativity in the messages they transmit in the different advertising media.

If your goal is to improve your communication campaigns, do not miss the opportunity to develop your most creative side with this postgraduate certificate”

General Objective

• Acquire the necessary knowledge in the field of creativity to carry out an adequate advertising communication using the most advanced tools

Specific Objectives

• Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
• Encourage creativity and persuasion through different supports and different means of communication
• Know the features, forms and processes of advertising languages and other forms of persuasive communication
• Know the relevant and appropriate tools for the study of advertising and public relations
• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the roles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication

A unique opportunity to open new career paths and become more competitive in the labor market”