This Postgraduate certificate contains the most complete and up-to-date scientific program on the market"

The Management and Direction of Dental Clinics has aroused growing interest in recent years, especially among professionals who have realized the importance of knowing how to properly manage all the resources they have in their dental clinic, in order to turn it into a business of the future, with a continuity that can only be ensured by applying the appropriate levers of business management.

In this new environment, the focus on the dental clinic as an organizational structure is particularly strong, and all areas of the field of management and leadership must be addressed and mastered: human resources, marketing, quality, time management, planning and strategy, accounting and costs, etc.

Each company must decide where and with whom it is playing, what resources it has and what it intends to gain from it"

This Postgraduate certificate in Marketing 2.0 Applied to Dental Clinics contains the most complete and up-to-date scientific program on the market. The most important features of the program include:

• Development of case studies presented by experts in the different specialties related to Marketing 2.0 in Dental Clinics
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather scientific and rigorous information on those disciplines that are indispensable for professional practice
• New developments in Marketing 2.0 Applied to Dental Clinics
• Interactive learning system based on algorithms for decision making on problem situations
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate certificate may be the best investment you can make when choosing a refresher program for two reasons: in addition to updating your knowledge in Marketing 2.0 Applied to Dental Clinics, you will obtain a certificate from TECH Global University"

It includes in its teaching staff professionals belonging to the field of Management and Direction of Dental Clinics, who pour into this training the experience of their work, as well as recognized specialists belonging to reference companies, both in the sector and in related sectors.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program to train in real situations.

This program is designed around Problem Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. To this end, it will be supported by an innovative interactive video system created by renowned experts in the field of Marketing 2.0 with extensive teaching experience.

This program offers training in simulated environments, which provides an immersive learning experience designed to train for real-life situations"

We offer you the opportunity to take control of your future and develop your full potential at the head of dental centers and clinics"

The structure of the contents has been designed by a team of professionals from the best dental centers, business centers, companies and universities in the national territory, aware of the relevance of current training to be able to manage successful companies, and committed to quality teaching through new educational technologies.

This Postgraduate certificate in Marketing 2.0 Applied to Dental Clinics, contains the most complete and up-to-date scientific program on the market"

Module 1. Marketing 2.0

The Revolution of Communication

1.1. The Importance of Branding for Differentiation

1.1.1. Visual Identity
1.1.2. The Stages of Branding
1.1.3. Branding as a Differentiaton Strategy
1.1.4. Jung Archetypes to Give Your Brand Personality

1.2. The Dental Clinic’s Website and Corporate Blog

1.2.1. Keys for an Effective and Functional Website
1.2.2. Choice of the Tone of Voice for the Communication Channels
1.2.3. Advantages of Having a Corporate Blog

1.3. Effective Use of Social Networks

1.3.1. The Importance of Strategy in Social Networks
1.3.2. Automation Tools for Social Networks

1.4. Use of Instant Messaging

1.4.1. The Importance of Direct Communication With Your Patients
1.4.2. Channel for Personalized Promotions or Mass Messages

1.5. The Importance of Transmedia Storytelling in Communication 2.0
1.6. How to Create Databases Through Communication
1.7. Google Analytics to Measure the Impact of Your Communication 2.0

The Revolution of Communication

1.8. Analysis of the Situation

1.8.1. Analysis of the External Situation
1.8.2. Analysis of the Internal Situation

1.9. Establishing Goals

1.9.1. Key Points for Establishing Goals

1.10. Strategy Selection

1.10.1. Types of Strategies

1.11. Action Plan
1.12. Budgets

1.12.1. Budget Allocation
1.12.2. Forecast of Results

1.13. Control and Monitoring Methods

A unique, key and decisive Training experience to boost your professional development”