Thanks to TECH you will be an expert in Commercial Management and Marketing oriented to the pharmaceutical sector"

¿Why Study at TECH?

TECH is the world's largest 100% online school of business. It is an elite school of business, with a model based on the highest academic standards. A world-class centre for intensive managerial skills education.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH Global University, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives prepared each year, +200 different nationalities

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies 

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:      

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary.    

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia" 

The MBA in Commercial and Marketing Management in the Pharmaceutical Industry is aimed at offering professionals a global and updated vision of the techniques and sales strategies used in this sector. All this, over 12 months of intensive learning with the best didactic material in the current academic panorama.

With the Relearning method you will optimize your study time. You will avoid spending long hours of study time and focus efficiently on the most relevant concepts"

Syllabus

One of the main developments of this university proposal is its exploration of emerging topics of great importance such as the pharmaceutical market, the use of new technologies (AI, Blockchain, Big Data or biosensors) or pharmacological development. This comprehensive and up-to-date approach will ensure that professionals are prepared to meet the challenges and seize opportunities in constant transformation.

Throughout this academic itinerary, the student will obtain a unique and effective educational experience that lays the foundations for a promising and successful future in Commercial and Marketing Management in the Pharmaceutical Industry. To achieve this goal, this program will address value networks in this industry, market research and sales processes. In addition, it will explore the evaluation of sales performance or leadership in the pharmaceutical industry.

It also places special emphasis on the development of a marketing plan, focusing on objectives and strategies, communication and advertising. In addition, it delves into consumer needs and behavior.

All this, complemented by innovative didactic resources, accessible from anywhere in the world and with just a digital device
with an Internet connection.

TECH uses a 100% online teaching format, while providing a large library with interactive summaries, specialized readings and case studies. With this academic option, professionals will have total freedom to self-manage their study time and will be able to combine their responsibilities with quality teaching.

This MBA takes place over 12 months and is divided into 14 modules:

Module 1. Pharmaceutical Industry
Module 2. Structure of the Pharmaceutical Industry
Module 3. Market Research in the Pharmaceutical Industry
Module 4. The Sales Process in the Pharmaceutical Industry
Module 5. Leadership and Team Management in the Pharmaceutical 
Module 6. Industry
Module 7. Pharmaceutical Marketing Plan
Module 8. New Technologies Applied to the Pharmaceutical Sector
Module 9. Finance for the Marketing Department
Module 10. The Consumer
Module 11. Leadership, Ethics and Social Responsibility in Companies
Module 12. People and Talent Management
Module 13. Economic and Financial Management
Module 14. Executive Management

¿Where, When and How is it Taught?

TECH offers the possibility of taking this MBA in Commercial and Marketing Management in the Pharmaceutical Industry completely online. Throughout the 12 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time.

Module 1. Pharmaceutical Industry

1.1. Pharmaceutical Market

1.1.1. Structure of the Pharmaceutical Market
1.1.2. Pharmaceutical Market Players
1.1.3. Fundamentals of the Pharmaceutical Market
1.1.4. Development of the Pharmaceutical Market

1.2. Product Types
1.2.1. Oral Drugs
1.2.2. Injectable Drugs
1.2.3. Topical Drugs
1.2.4. Inhaled Drugs

1.3. Clinical Trials and Regulatory Approval

1.3.1. Clinical Trial Design
1.3.2. Clinical Trial Planning
1.3.3. Clinical Trial Participant Selection
1.3.4. Clinical Trial Methodology

1.4. Supply Chain

1.4.1. Supply Chain Information Systems
1.4.2. Technology in the Supply Chain
1.4.3. Cold Chain Management
1.4.4. Transportation and Logistics Management

1.5. Drug Distribution

1.5.1. Distribution Channels
1.5.2. Inventory Management
1.5.3. Order Management
1.5.4. Risk Management

1.6. Marketing

1.6.1. Marketing Fundamentals
1.6.2. Competitive Analysis
1.6.3. Positioning
1.6.4. Health Professional Relationships

1.7. Technological Innovations in the Pharmaceutical Industry

1.7.1. Disruptive Technologies
1.7.2. Artificial Intelligence
1.7.3. Big Data
1.7.4. Bioinformatics

1.8. Price

1.8.1. Cost Analysis
1.8.2. Pricing Strategies
1.8.3. Pricing Policies
1.8.4. Differential Pricing

1.9. Drug Manufacturing

1.9.1. Good Manufacturing Practices
1.9.2. Manufacture Process
1.9.3. Sterilization Techniques
1.9.4. Validation Process

1.10. Quality Control of Drugs

1.10.1. Good Laboratory Practices
1.10.2. Physicochemical Analysis Methods
1.10.3. Analytical Method
1.10.4. Microbiological Analysis

Module 2. Structure of the Pharmaceutical Industry

2.1. Pharmaceutical Development

2.1.1. Drug Discovery
2.1.2. Pharmacokinetics
2.1.3. Pharmacodynamics
2.1.4. Preclinical Trials

2.2. The Pharmaceutical Laboratory

2.2.1. Good Laboratory Practices
2.2.2. Laboratory Equipment
2.2.3. Laboratory Instrumentation
2.2.4. Microbiological Analysis

2.3. R&D

2.3.1. Screening Techniques
2.3.2. Validation Techniques
2.3.3. Rational Design
2.3.4. Medicinal Chemistry

2.4. Patents

2.4.1. Fundamentals of Intellectual Property
2.4.2. Patent Application Procedures
2.4.3. Patentability Analysis
2.4.4. Protection Strategies

2.5. Generics

2.5.1. Therapeutic Equivalence
2.5.2. Bioequivalence
2.5.3. Development Process
2.5.4. Manufacture Process

2.6. Stock Management

2.6.1. Stock Control
2.6.2. Inventory Management
2.6.3. Demand Forecasting Methods
2.6.4. Stock Management Software

2.7. Discounts

2.7.1. Volume Discounts
2.7.2. Prompt Payment Discounts
2.7.3. Loyalty Discounts
2.7.4. Profitability Analysis of Discounts

2.8. Pharmaceutical Industry Value Chain

2.8.1. Risk Management
2.8.2. Information Technologies
2.8.3. Sustainability
2.8.4. Social Responsibility

2.9. Strategic Partnerships

2.9.1. Collaborations
2.9.2. License Agreements
2.9.3. Joint Ventures
2.9.4. Negotiation of Strategic Alliances

2.10. Regulatory Agencies

2.10.1. Post-Marketing Surveillance
2.10.2. Regulatory Audits
2.10.3. Regulatory Harmonization
2.10.4. Mutual Recognition of Registrations

Module 3. Market Research in the Pharmaceutical Industry 

3.1. Types of Market Research

3.1.1. Qualitative Research
3.1.2. Quantitative Research
3.1.3. Types of Collection
3.1.4. Market Research Design

3.2. Business Intelligence

3.2.1. Data Management
3.2.2. BI Tools
3.2.3. Data Extraction
3.2.4. Data Upload

3.3. Demand Analysis

3.3.1. Statistical Analysis
3.3.2. Pattern Analysis
3.3.3. Segment Analysis
3.3.4. Factor Analysis

3.4. Market Segmentation

3.4.1. Benefits of Segmentation
3.4.2. Segmentation Methods
3.4.3. Segmentation Techniques
3.4.4. Analysis of Demographic Variables

3.5. Competitor Research

3.5.1. Competitive Structure Analysis
3.5.2. Analysis of Direct Competitors
3.5.3. Evaluation of The Competitive Position
3.5.4. Competitive Advantages

3.6. Trend Analysis

3.6.1. Information Sources
3.6.2. Analysis Tools
3.6.3. Trend Monitoring
3.6.4. Technological Trends

3.7. Company Image

3.7.1. Company Image Benefits
3.7.2. Key Elements of Corporate Image
3.7.3. Reputation Management
3.7.4. Corporate Communication

3.8. Pricing Trends

3.8.1. Price Trend Analysis
3.8.2. Price Trend Analysis Tools
3.8.3. International Price Analysis
3.8.4. Value Assessment

3.9. Market Access Study

3.9.1. Key Factors
3.9.2. Health Systems Analysis
3.9.3. Financing Models
3.9.4. PricingStrategies

3.10. Latest Technological Trends in Market Research

3.10.1. Machine Learning
3.10.2. Massive Data Analysis
3.10.3. Social Network Analytics
3.10.4. Virtual Reality

Module 4. The Sales Process in the Pharmaceutical Industry

4.1. Commercial Department Structure

4.1.1. Hierarchical Structure
4.1.2. Organizational Design
4.1.3. Responsibility of the Sales Department
4.1.4. Talent Management

4.2. The Medical Visit

4.2.1. Responsibilities of The Medical Sales Representative
4.2.2. Ethics of The Medical Sales Representative
4.2.3. Effective Communication
4.2.4. Product Knowledge

4.3. Point-of-Sale Promotional Actions

4.3.1. Objectives of The Actions
4.3.2. Visual Merchandising
4.3.3. Materials Management
4.3.4. Impact Evaluation

4.4. Sales Techniques

4.4.1. Principle of Persuasion
4.4.2. Negotiation Skills
4.4.3. Scientific Update
4.4.4. Handling Objections

4.5. Sales Communication

4.5.1. Analysis of The Different Channels
4.5.2. Verbal Communication
4.5.3. Non-Verbal Communication
4.5.4. Written Communication

4.6. Loyalty Strategies

4.6.1. Loyalty Program
4.6.2. Personalized Customer Service
4.6.3. Follow-Up Programs
4.6.4. Therapeutic Compliance Programs

4.7. Client Follow-Up

4.7.1. Tools For Client Follow-Up
4.7.2. Satisfaction
4.7.3. Communication Techniques
4.7.4. Use of Data

4.8. Sales Cycle Analysis

4.8.1. Data Interpretation
4.8.2. Cycle Analysis
4.8.3. Sales Cycle Planning
4.8.4. Sales Cycle Management

4.9. Sales Performance Evaluation

4.9.1. KPI Performance Indicators
4.9.2. Effectiveness Analysis
4.9.3. Productivity Evaluation
4.9.4. Product Profitability Evaluation

4.10. Technological Tools for Sales

4.10.1. Customer Relationship Management (CRM)
4.10.2. Sales Force Automation
4.10.3. Route Optimization
4.10.4. E-Commerce Platforms

Module 5. Leadership and Team Management in the Pharmaceutical Industry

5.1. Leadership in the Pharmaceutical Industry

5.1.1. Leadership Trends and Challenges
5.1.2. Transformational Leadership
5.1.3. Leadership in Risk Management
5.1.4. Continuous Improvement Leadership

5.2. Talent Management

5.2.1. Recruitment Strategies
5.2.2. Profile Development
5.2.3. Succession Planning
5.2.4. Talent Retention

5.3. Team Development and Training

5.3.1. GMP Good Manufacturing Practices
5.3.2. Technical Skills Development
5.3.3. Safety Training
5.3.4. R&D Development

5.4. Internal Communication Strategies

5.4.1. Development of an Open Communication Culture
5.4.2. Communication of Objectives and Strategies
5.4.3. Communication of Organizational Changes
5.4.4. Communication of Policies and Procedures

5.5. Performance Management

5.5.1. Establishment of Clear Goals and Objectives
5.5.2. Definition of Performance Indicators
5.5.3. Continuous Feedback
5.5.4. Performance Evaluation

5.6. Change Management

5.6.1. Diagnosis of The Need for Change
5.6.2. Effective Change Communication
5.6.3. Creating a Sense of Urgency
5.6.4. Identifying Change Leaders

5.7. Quality Management

5.7.1. Definition of Quality Standards
5.7.2. Implementation of Quality Management Systems
5.7.3. Quality Control in Production
5.7.4. Supplier Management

5.8. Marketing Budget Management

5.8.1. Strategic Marketing Planning
5.8.2. Establishing The Total Marketing Budget
5.8.3. Budget Distribution by Marketing Channels
5.8.4. Return on Investment (ROI) Analysis

5.9. Planning and Execution of Marketing Campaigns

5.9.1. Market and Target Audience Analysis
5.9.2. Establishment of Campaign Objectives
5.9.3. Development of Marketing Strategies
5.9.4. Selection of Marketing Channels

5.10. Updating Market News

5.10.1. Market Trend Analysis
5.10.2. Competition Monitoring
5.10.3. Monitoring of Industry Developments
5.10.4. Participation in Events and Conferences

Module 6. Pharmaceutical Marketing Plan

6.1. Basis of the Pharmaceutical Marketing Plan

6.1.1. Analysis of the Environment
6.1.2. Opportunities
6.1.3. Threats
6.1.4. Implementation

6.2. The Objectives of The Marketing Plan

6.2.1. SMART Objectives
6.2.2. Market Penetration Objectives
6.2.3. Sales Growth Objectives
6.2.4. Customer Loyalty Objectives

6.3. The Overall Strategy of The Marketing Plan

6.3.1. Definition of The Vision
6.3.2. Objectives Setting
6.3.3. Marketing Plan Tools
6.3.4. Conclusions

6.4. OTC Marketing

6.4.1. Analysis of The OTC Products Market
6.4.2. Strategy Development
6.4.3. Packaging Design
6.4.4. Development of Expansion Strategies

6.5. Consumer CareMarketing

6.5.1. Branding
6.5.2. Use of Digital Marketing
6.5.3. Definition of Key Strategies
6.5.4. Conclusions

6.6. Medical Marketing

6.6.1. Specific Needs
6.6.2. Public Relations
6.6.3. Medical Conference Management
6.6.4. Strategies for Clinics

6.7. Marketing of Nutritional Components

6.7.1. Performance Measurement
6.7.2. Nutritional Marketing Trends
6.7.3. Advances in Nutrition Marketing
6.7.4. Conclusions                           

6.8. Marketing of Generic Products

6.8.1. Consumer Education
6.8.2. Branding and Labeling
6.8.3. PPV
6.8.4. Conclusions

6.9. Marketing of Hospital Products

6.9.1. Identifying The Target Market
6.9.2. Collaboration With Suppliers
6.9.3. Demonstrations
6.9.4. Conclusions

6.10. Digital Marketing in the Pharmaceutical Industry

6.10.1. Search Engine Optimization
6.10.2. PPC
6.10.3. Mobile Marketing Strategies
6.10.4. E-mail Marketing

Module 7. Marketing Management applied to the Pharmaceutical Industry

7.1. Communication

7.1.1. Effective and Efficient Communication
7.1.2. Participation in Events
7.1.3. Communicative Team
7.1.4. Internal Communication

7.2. Advertising

7.2.1. Print Advertising
7.2.2. Television Commercials
7.2.3. Radio Advertisement
7.2.4. Social Media Advertisements

7.3. Direct Marketing

7.3.1. Direct Mail
7.3.2. Text Messages
7.3.3. Telephoning
7.3.4. Loyalty Programs

7.4. E-Marketing

7.4.1. Web Site
7.4.2. Partner Marketing
7.4.3. Content Marketing
7.4.4. Online Advertising

7.5. Market Trend Research

7.5.1. Technological Innovations
7.5.2. Epidemiological Changes
7.5.3. Access to Emerging Markets
7.5.4. Digitalization in Healthcare

7.6. Differentiation

7.6.1. Innovative Drugs
7.6.2. Improved Formulations
7.6.3. Safety Approach
7.6.4. Patient Support Services

7.7. Advertising Campaigns

7.7.1. Got Milk
7.7.2. Share a Coke
7.7.3. The Truth
7.7.4. Like a Girl

7.8. Content Creation

7.8.1. Scientific Publications
7.8.2. Educational Materials
7.8.3. Online Content
7.8.4. Webinars

7.9. Consumer Needs

7.9.1. Security/Safety
7.9.2. Efficacy
7.9.3. Quality
7.9.4. Accessibility

7.10. Consumer Behavior

7.10.1. Health Problems
7.10.2. Medical Influence
7.10.3. Information Research
7.10.4. Previous Experiences

Module 8. New Technologies Applied to the Pharmaceutical Sector

8.1. Artificial Intelligence AI

8.1.1. Drug Discovery
8.1.2. Clinical Research
8.1.3. Medical Analysis
8.1.4. Personalized Therapy

8.2. Blockchain Technology

8.2.1. Supply Chain
8.2.2. Traceability
8.2.3. Authentication
8.2.4. Data Management

8.3. Big Data

8.3.1. Genomic Data
8.3.2. Molecular Data
8.3.3. Clinical Data
8.3.4. Data Analysis

8.4. Digital Health

8.4.1. Mobile Applications
8.4.2. Telemedicine
8.4.3. Virtual Consultations
8.4.4. On-Line Communities

8.5. Intelligent Medical Devices

8.5.1. Smart Insulin Pumps
8.5.2. Connected Glucose Meters
8.5.3. Smart Inhalers
8.5.4. Cardiac Monitoring Devices

8.6. 3D Printing

8.6.1. Personalized Drug Manufacturing
8.6.2. Drug Formulation
8.6.3. Design of Complex Pharmaceutical Forms
8.6.4. Anatomical Models

8.7. Nanotechnology

8.7.1. Genetic Therapy
8.7.2. Disease Detection
8.7.3. Photothermal Therapy
8.7.4. Regenerative Nanomedicine

8.8. Robotics

8.8.1. Automation of Production Lines
8.8.2. Drug Synthesis
8.8.3. Automated Pharmacy
8.8.4. Robot-Assisted Surgery

8.9. Biosensors

8.9.1. Glucose Biosensors
8.9.2. PH Biosensors
8.9.3. Oxygen Biosensors
8.9.4. Lactate Biosensors

8.10. Augmented Reality

8.10.1. Product Promotion
8.10.2. Training of Professionals
8.10.3. Dosage Guide
8.10.4. Medical Data Visualization

Module 9. Finance for the Marketing Department

9.1. Marketing Budget

9.1.1. Traditional Advertising
9.1.2. Digital Marketing
9.1.3. Media Relations
9.1.4. Public Relations

9.2. Cost-Benefit Analysis

9.2.1. ACE
9.2.2. ACU
9.2.3. CBA
9.2.4. ACM

9.3. Performance Measurement

9.3.1. Market Share
9.3.2. Return on Investment
9.3.3. Research and Development
9.3.4. Operational Efficiency

9.4. Financial Planning

9.4.1. Budget
9.4.2. Inventory Management
9.4.3. Risk Management
9.4.4. Capitalization

9.5. Financial Risk Management

9.5.1. Product Diversification
9.5.2. Supply Chain Management
9.5.3. Financial Risk Hedging
9.5.4. Conclusions

9.6. Profitability

9.6.1. Efficiency in Production
9.6.2. Marketing Strategies
9.6.3. Geographic Expansion
9.6.4. Conclusions

9.7. Future Investments

9.7.1. Risk Analysis
9.7.2. Market Opportunity
9.7.3. Choice of Timing
9.7.4. Conclusions

9.8. The Company's Financial Resources

9.8.1. Equity Capital
9.8.2. Debt Financing
9.8.3. Venture Capital
9.8.4. Subsidies

9.9. Return on Investment

9.9.1. Patents
9.9.2. Research
9.9.3. Analysis
9.9.4. Conclusions

9.10. Feasibility of New Products

9.10.1. Efficacy and Safety
9.10.2. Demand
9.10.3. Supply
9.10.4. Intellectual Property

Module 10. The Consumer

10.1. Knowing the Consumer

10.1.1. Sales Data Analysis
10.1.2. Consumer Profile
10.1.3. Public Opinion Research
10.1.4. Customer Satisfaction Study

10.2. Demand Trends

10.2.1. Aging Population
10.2.2. Health Awareness
10.2.3. Technological Advances
10.2.4. Preventive Medicine

10.3. Effective Communication

10.3.1. Clear Messages
10.3.2. Scientific Information
10.3.3. Transparency
10.3.4. Bidirectional Communication

10.4. Previous Experiences

10.4.1. Pharmaceutical Manufacturing
10.4.2. Pharmacovigilance
10.4.3. Reimbursement
10.4.4. Data Analytics

10.5. Product Accessibility

10.5.1. Product Packaging
10.5.2. Information in Braille
10.5.3. Unit Dose Containers
10.5.4. Adaptation of Formats

10.6. Consumer Education

10.6.1. Adherence Promotion
10.6.2. Safe Use of OTC Drugs
10.6.3. Chronic Disease Education
10.6.4. Side Effects

10.7. Product Development

10.7.1. Pre-Clinical Development
10.7.2. Clinical Trials
10.7.3. Manufacture
10.7.4. Packaging and Labeling

10.8. The Doctor-Patient Relationship

10.8.1. Open Communication
10.8.2. Transparent Communication
10.8.3. Shared Decision Making
10.8.4. Respect and Empathy

10.9. Social Responsibility

10.9.1. Ethics
10.9.2. Social Responsibility
10.9.3. Environmental Sustainability
10.9.4. Transparency and Accountability

10.10. Technological Influence

10.10.1. Research and Development
10.10.2. Precision Medicine
10.10.3. Data Security
10.10.4. Machine LearningModule

11. Leadership, Ethics and Social Responsibility in Companies 

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in  the Corporate Governance Framework

11.2. Cross Cultural Management

11.2.1. Cross Cultural Management Concept
11.2.2. Contributions to Knowledge of National Cultures
11.2.3. Diversity Management

11.3. Management and Leadership Development

11.3.1. Concept of Management Development
11.3.2. Concept of Leadership
11.3.3. Leadership Theories
11.3.4. Leadership Styles
11.3.5. Intelligence in Leadership
11.3.6. The Challenges of Today's Leader

11.4. Business Ethics

11.4.1. Ethics and Morality
11.4.2. Business Ethics
11.4.3. Leadership and Ethics in Companies

11.5. Sustainability

11.5.1. Sustainability and Sustainable Development
11.5.2. The 2030 Agenda
11.5.3. Sustainable Companies

11.6. Responsible Management Systems and Tools

11.6.1. CSR: Corporate Social Responsibility
11.6.2. Essential Aspects for Implementing a Responsible Management Strategy
11.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.6.4. CSR Tools and Standards

11.7. Multinationals and Human Rights

11.7.1. Globalization, Multinational Companies and Human Rights
11.7.2. Multinational Corporations and International Law
11.7.3. Legal Instruments for Multinationals in the Area of Human Rights

11.8. Legal Environment and Corporate Governance

11.8.1. International Rules on Importation and Exportation
11.8.2. Intellectual and Industrial Property
11.8.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Compliance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2.  Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Developing High Performance Teams

12.5.1. High-Performance Teams: Self-Managed Teams
12.5.2. Methodologies for the Management of High Performance Self-Managed Teams

12.6. Change Management

12.6.1. Change Management
12.6.2. Type of Change Management Processes
12.6.3. Stages or Phases in the Change Management Process

12.7. Negotiation and Conflict Management

12.7.1 Negotiation
12.7.2 Conflicts Management
12.7.3 Crisis Management

12.8. Executive Communication

12.8.1. Internal and External Communication in the Corporate Environment
12.8.2. Communication Departments
12.8.3. The Person in Charge of Communication of the Company The Profile of the Dircom

12.9. Productivity, Attraction, Retention and Activation of Talent

12.9.1. Productivity
12.9.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management 

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.4. Treasury Budget
13.4.5. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1.  Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Executive Management 

14.1. General Management

14.1.1.  The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches

14.2.1. Manager Functions: Organizational Culture and Approaches

14.3. Public Speaking and Spokesperson Education

14.3.1.   Interpersonal Communication
14.3.2. Communication Skills and Influence
14.3.3. Communication Barriers

14.4. Personal and Organizational  Communications Tools

14.4.1. Interpersonal Communication
14.4.2. Interpersonal Communication Tools
14.4.3.  Communication in the Organization
14.4.4. Tools in the Organization

14.5. Communication in Crisis Situations

14.5.1. Crisis
14.5.2. Phases of the Crisis
14.5.3. Messages: Contents and Moments

14.6. Preparation of a Crisis Plan

14.6.1. Analysis of Possible Problems
14.6.2. Planning
14.6.3. Adequacy of Personnel

14.7. Emotional Intelligence

14.7.1. Emotional Intelligence and Communication
14.7.2.  Assertiveness, Empathy, and Active Listening
14.7.3. Self-Esteem and Emotional Communication

14.8. Personal Branding

14.8.1. Strategies for Personal Brand Development
14.8.2. Personal Branding Laws
14.8.3. Tools for Creating Personal Brands

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"