Postgraduate certificate Marketing Management in the Current Fashion and Luxury Market

Every day, we receive thousands of marketing messages, behind which there is a long process of elaboration. From the definition of the brand strategy until Gucci dresses the avatars of SIMS 4, there is an arduous work of analysis, creativity, calculation and presentation. Marketing in the luxury industry, however, is focused on the commercialization of that which is not accessible to the whole of society; that is to say, to select and exclusive products. For all these reasons, this TECH program is an introduction to the first stages of marketing, the foundation on which all the branding work we know as end users will be built. In short, with this program in Marketing Management in the Current Fashion and Luxury Market, TECH students will obtain the necessary tools to understand the role of Marketing in a company, how to design a brand strategy and develop it into a marketing plan.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The syllabus of this Postgraduate certificate in Marketing Management in the Current Fashion and Luxury Market is developed by industry experts, who have put their knowledge and work experience into a complete and up-to-date syllabus. It contemplates the latest developments in the sector given the momentum of social networks or video games as new virtual sales environments for brands. Its 100% online format will allow students to study it at the time and place that best suits their availability, schedules and interests and in just 6 weeks they will have a quality qualification, demanded by the sector.

Learn more about Fashion Marketing with this TECH Postgraduate certificate and position yourself and your business in the virtual environment"

Syllabus

Today's highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This program teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions.

Due to the need to constantly adapt to the changes that occur in the environment, which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals, even if they are responsible for only one area of the company, are aware of the impact on other areas and, above all, on the end customer. In other words, they must have transversal knowledge.

The Postgraduate certificate in Marketing Management in the Current Fashion and Luxury Market at TECH is an intensive program that provides students with the necessary tools to master management with sales thinking within the fashion world. The content of the program is designed to promote the development of the skills required for this service.

The Postgraduate certificate deals in depth with the economic system of luxury and the momentum of the industry today, with special emphasis on the new digital platforms. The best experts in the sector have designed a syllabus with which professionals will develop from a strategic, international and innovative perspective, with the objective that the student will achieve excellence in such a competitive field as fashion and luxury.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Marketing Management in the Current Fashion and Luxury Market

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing Management in the Current Fashion and Luxury Market completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Marketing Management in the Current Fashion and Luxury Market

1.1. The Luxury Economic System

1.1.1. Marketing Keys in the Luxury Industry
1.1.2. Marketing Referents
1.1.3. Marketing Management

1.2. Business intelligence

1.2.1. Strategy and Tactics for the Fashion Market
1.2.2. The Balance between Short and Long Term
1.2.3. Talking to Everyone in the Digital Age

1.3. Sales Drivers and Levers Applied to Today's Industry

1.3.1. The Marketing Mix and the 4 Ps of Marketing
1.3.2. Porter’s 5 Forces Model
1.3.3. Some Types of Marketing

1.4. The Approach to Competitive Advantage in New Markets

1.4.1. Luxury & Fashion Markets
1.4.2. New Competition Trends
1.4.3. The Significance of Branding in the Fashion Market

1.5. The Structure of a Specific and Contextualized Marketing Plan

1.5.1. The Rhythms of Luxury
1.5.2. Market Metrics
1.5.3. MART: The Objectives of Success

1.6. Getting Started: Overcoming the Practical Hurdle

1.6.1. Steps for Action
1.6.2. Gantt Chart
1.6.3. Monitoring, Control and Deviation

1.7. New Ways of Visualizing and Marketing the Plan

1.7.1. Presentations for Luxury Brands
1.7.2. Selection of Audiovisual Resources
1.7.3. Marketing Intentions

1.8. A Real Budget for a Fashion and Luxury Brand

1.8.1. Sales Forecasting as a Lever for the Plan
1.8.2. Cost Control in a Luxury Product
1.8.3. The Budget that Fits the Fashion Industry

1.9. The Right Price for a Product or Service in Today's Industry

1.9.1. Parameters Influencing the Price of Fashion
1.9.2. The Decision to Promote the Product
1.9.3. The Keys to the Outlet Space

1.10. Mobile Marketing & Gamificación

1.10.1. WhatsApp Marketing in the Luxury Industry
1.10.2. Videogames as Fashion Sales Scenarios
1.10.3. From H&M in The Sims 2 Fashion Runway to Gucci in The Sims 4

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This Postgraduate certificate is designed to strengthen your knowledge in order to understand the role of marketing in a company, how to design a brand strategy and develop it into a marketing plan. Thus, the student of this program will understand the impact of cultural legacies on marketing campaigns, the luxury product and consumer psychology, understanding that a garment for sale is only a visual message that is launched directly to the subconscious of a society from a global point of view. Thus, you will acquire the necessary tools to design a brand strategy focused on new potential consumers.

You will acquire a particular marketing vision and of the company in general that will enable you to successfully develop your career"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Marketing Management in the Current Fashion and Luxury Market will enable students to:

TKnowledge of Western and Eastern cultures for the correct development of consumer profiles and marketing campaigns at an international level
Discover the triple approach brand-strategy-consumer
Understand the progress of new digital marketing tools
Acquire critical thinking in relation to sustainability and innovation in luxury marketing
Expand the ability to analyze the commercial scenario of brands
Improve decision making in the business and business development context
Develop strategic skills to adapt to the new labor market
Elaborate a correct Marketing Plan adapted to the client, brand and market needs
Plan marketing actions in line with the luxury industry, providing profitable solutions in the short and long term
Learn to project the brand's identity to society as a whole
Build predictable, flexible and sustainable marketing models that guarantee the survival and impact of the luxury product
Discover the evolution of public relations and the latest market trends, understanding the persuasive component of PR for luxury marketing and the role of social media in communication strategies
You will acquire the necessary tools to understand the role of marketing in a company, how to design a brand strategy and develop it into a marketing plan
Learn about financial and sales concepts that help to contextualize and monitor the work carried out by marketing

Postgraduate Certificate in Marketing Management in the Current Fashion and Luxury Market

Do you want to learn how to create and manage successful marketing strategies in the world of fashion and luxury? If so, TECH Global University's Postgraduate Certificate in Marketing Management in the Current Fashion and Luxury Market is for you. This online Postgraduate Certificate is designed to teach you everything you need to know about how to lead a fashion or luxury brand to success in today's marketplace. You will learn everything from how to build a strong and authentic brand, to how to create effective advertising campaigns and how to use social media to engage your target audience. With TECH Global University's online classes, you'll enjoy the flexibility of learning from anywhere in the world. In addition, you'll have access to high-quality educational resources, and you'll be in constant contact with experienced professionals in the fashion and luxury industry.

Learn how to stand out in the competitive world of fashion and luxury marketing with TECH.

The Postgraduate Certificate in Marketing Management in the Current Fashion and Luxury Market includes topics such as fashion brand management, market identification and segmentation, advertising in traditional and digital media, social media management and e-commerce. It will also allow you to connect with other students and industry professionals, which will give you the opportunity to expand your network and learn about the latest trends in the world of fashion and luxury. TECH Global University's Postgraduate Certificate in Marketing Management in the Current Fashion and Luxury Market is the best option for those who wish to acquire valuable skills in the world of fashion and luxury marketing. Don't miss the opportunity to stand out in this competitive industry. Enroll today!