Syllabus

The structure and contents of the Postgraduate certificate in Entrepreneurship in Creative Industries have been conceived and designed by a group of highly prestigious professionals in this area of knowledge, who have poured the experience of their years of work into this up-to-date program. In this way, the syllabus TECH presents for this Postgraduate certificate is conceived in multimedia format, in order to help the student to internalize the knowledge in the most comfortable and easy way possible. 

 

 

The content you will have at your disposal will lay the foundations of your venture and guide you to professional success" 

Syllabus

Entrepreneurship can offer many benefits and satisfactions to individuals. However, if it is not done under the right premises, it can become a high-risk process. This makes entrepreneurial education highly valuable for all those who want to put their business idea into action. 

Being fully aware of this, the professionals at TECHhave created this Postgraduate certificate course composed of a syllabus that focuses on teaching students how to implement their business idea, especially for those organizations attached to the creative industry. 

In this sense, the program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today. 

Likewise, this program is designed to be studied with a methodology that promotes the acquisition of skills in the field of market research, strategic vision, digital tools and co-creation. 

All of this, condensed into an academic program divided into ten academic units taught over 6 weeks, is intended to represent a turning point in the student's professional career. This way, and after completing the Postgraduate certificate, the student will be able to start working in companies in the creative industry with a higher success rate. 

This Postgraduate certificate program is spread out over 6 weeks and is divided into 1 module: 

Module 1. Entrepreneurship in Creative Industries

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Entrepreneurship in Creative Industries completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Entrepreneurship in Creative Industries

1.1. The Entrepreneurial Project 

1.1.1. Entrepreneurship, Types and Life Cycle 
1.1.2. Entrepreneur Profile 
1.1.3. Topics of Interest for Entrepreneurship 

1.2. Personal Leadership

1.2.1. Self-Knowledge 
1.2.2. Entrepreneurial Skills 
1.2.3. Development of Entrepreneurial Leadership Skills and Abilities 

1.3. Identification of Innovative and Entrepreneurial Opportunities 

1.3.1. Analysis of Megatrends and Competitive Forces 
1.3.2. Consumer Behavior and Demand Estimation 
1.3.3. Evaluation of Business Opportunities

1.4. Business Idea Generation in the Creative Industry 

1.4.1. Tools for the Generation of Ideas: Brainstorming,mental mapas, drawstorming, etc.
1.4.2. Value Proposition Design: Canvas, 5 W 
1.4.3. Development of the Value Proposition 

1.5. Prototyping and Validation 

1.5.1. Prototype Development 
1.5.2. Validation 
1.5.3. Prototyping Adjustments 

1.6. Business Model Design 

1.6.1. The Business Model 
1.6.2. Methodologies for the Creation of Business Models 
1.6.3. Business Model Design for Proposed Idea 

1.7. Team Leadership 

1.7.1. Team Profiles according to Temperaments and Personality 
1.7.2. Team Leadership Skills 
1.7.3. Teamwork Methods 

1.8. Cultural Markets 

1.8.1. Nature of Cultural Markets 
1.8.2. Types of Cultural Markets 
1.8.3. Identification of Local Cultural Markets

1.9. Marketing Plan and Personal Branding 

1.9.1. Projection of the Personal and Entrepreneurial Project 
1.9.2. Short- and Medium-Term Strategic Plan 
1.9.3. Variables for Measuring Success

1.10. Sales Pitch 

1.10.1. Project Presentation for Investors 
1.10.2. Development of Attractive Presentations 
1.10.3. Development of Effective Communication Skills

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

The main objective of this Postgraduate certificate in Entrepreneurship in Creative Industries is to help students acquire skills, tools and knowledge that will allow them to undertake in this creative sector with a higher degree of success. To this end, a comprehensive syllabus has been prepared that will provide a complete overview of all the peculiarities of business start-ups in this area, taught by a teaching staff of excellence.  

Achieve your professional goals and become an entrepreneur in a booming industry with this program" 

Your goals are our goals. 
We work together to help you achieve them.

The Postgraduate certificate in Entrepreneurship in Creative Industries will equip students to: 

  1. Acquire and understand knowledge useful for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
  2. Understand how creativity and innovation have become the drivers of the economy 
  3. Problem solving novel environments and in interdisciplinary contexts in the field of 
    creativity management
  4. Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
  5. Know how to manage the process of creation and implementation of novel ideas on a given topic
  6. Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
  7. Progressively and constantly update in autonomous training environments
  8. Possess tools to analyze the economic, social and cultural realities in which the creative industries are developing and transforming today
  9. Help students acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
  10. Gain knowledge to manage companies and organizations in the new context of creative industries
  11. Organize and plan tasks with the use of available resources in order to face them in precise time frames
  12. Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
  13. Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
  14. Acquire market research skills, strategic vision, digital and co-creation methodologies

Postgraduate Certificate in Entrepreneurship in the Creative Industries

If you are a creative person, passionate about art, design, music, film or any other artistic expression, the Postgraduate Certificate in Entrepreneurship in the Creative Industries at TECH Global University is the perfect opportunity to turn your passion into a successful business. In an increasingly digital and globalized world, the creative industries play a fundamental role in the economy and culture. Our Postgraduate Certificate will give you the tools and knowledge you need to enter this exciting sector and stand out from the competition. The program of the Postgraduate Certificate in Entrepreneurship in the Creative Industries covers fundamental topics such as the management of creative projects, the identification of business opportunities, the development of marketing and branding strategies, the financing of creative projects and the management of intellectual property.

Enroll now and advance on your career path with this comprehensive Postgraduate Certificate.

Best of all, the Postgraduate Certificate is taught online, which gives you the flexibility to study from anywhere and adapt your learning to your schedule and needs. Through our online platform, you will have access to quality content, interactive learning materials and additional resources that will help you develop your entrepreneurial skills and understand the key aspects of business in the creative industries. Our teaching team is composed of professionals with extensive experience in entrepreneurship and the creative industries, who will provide you with quality training and guide you on your path to success. In addition, you will have the opportunity to interact with other students and entrepreneurs through forums and collaborative activities, which will enrich your learning experience. Don't let your creative talent remain just a passion. Enroll in the Postgraduate Certificate in Entrepreneurship in the Creative Industries at TECH Global University and discover how to turn your creativity into a unique business opportunity. Success is within your reach!