Master the techniques and tools necessary to guide your company towards this business philosophy. Do it with TECH”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This university program has been designed to meet the needs of Digital Marketing professionals, and therefore is taught in online mode, which gives students the freedom to choose the time and place of study. The program lasts six weeks and offers a stimulating and unique learning experience to establish the fundamental foundations and excel in the field of Customer Experience. The structure of the program is flexible and affordable, allowing specialists to organize their academic resources according to their schedules and work obligations.

The Relearning system characteristic of this program will allow you to learn at your own pace without having to submit to teaching limitations”

Syllabus

The Postgraduate certificate in Customer Centric Organization aims to improve the capacity of analysis and efficient decision making in the field of Customer Experience, deepening the orientation of organizations towards this business vision.

During the 6-week program, key managerial competencies will be worked on to foster a culture of feedback evaluation of companies focused on CX, engagement at all levels of the organization and the identification of customer pain points, among other topics. The curriculum seeks to train leaders capable of 
leading high-performance teams in the digital sector and acquire skills in decision-making and project management from a strategic, technological and innovative perspective.

The Postgraduate certificate in Customer Centric Organization adapts to the academic needs of each student by offering the didactic materials in various multimedia and textual formats, which guarantees a personalized and efficient learning experience.

In addition, the degree is offered in a flexible format, which allows students to organize their academic resources according to their schedules and work responsibilities, and is supported by the Relearning pedagogical methodology that promotes meaningful and lasting learning.

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module:

Module 1. Customer Centric Organization

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Customer Centric Organization completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Customer Centric Organization

1.1. Organizational Culture in Customer Experience

1.1.1. Effect of corporate culture on customer perception of the brand
1.1.2. Differentiating the company from the competition through organizational culture
1.1.3. Influence of corporate culture on customer loyalty

1.2. Development of values and principles in an Organizational Culture focused on Customer Experience

1.2.1. Definition of values and principles oriented to Customer Experience
1.2.2. Promotion of values and principles throughout the organization
1.2.3. Incorporation of values and principles into business strategy

1.3. Evaluation of the organization's internal structure and processes to achieve a corporate culture that prioritizes the customer experience

1.3.1. Evaluation of the organizational structure. Aspects for Improvement
1.3.2. Evaluation of Writing Processes
1.3.3. Involving employees in the improvement of internal processes to achieve a Customer Experience oriented corporate culture

1.4. Fostering of a culture of feedback and improvement in the organization to adapt to customer needs and expectations

1.4.1. Promotion of the feedback culture in the Organization
1.4.2. Managing and using feedback to improve customer experience
1.4.3. Development of a continuous improvement strategy based on feedback received

1.5. Measurement and Evaluation of organizational culture focused on Customer Experience

1.5.1. Definition of key indicators. Measurement
1.5.2. Evaluation of indicators and analysis of results
1.5.3. Management of results as aspects for improvement

1.6. Promotion of a collaborative and empathetic culture in the organization to improve the customer experience

1.6.1. Encouraging collaboration between the different departments of the organization
1.6.2. Development of a culture of empathy and customer service throughout the organization
1.6.3. Promoting the active participation of all employees in improving the customer experience

1.7. Commitment at all levels of the organization to foster a corporate culture focused on Customer Experience

1.7.1. Involvement of senior management in the promotion of a corporate culture focused on Customer Experience
1.7.2. Fostering employee commitment to a Customer Experience-centric corporate culture
1.7.3. Establishment of an incentive system to encourage commitment to a corporate culture focused on Customer Experience

1.8. Identifying and Addressing Customer Pain Points through Organizational Culture Adaptation

1.8.1. Identification of the customer's pain points through the feedback received
1.8.2. Assessment of the organization's ability to solve customer pain points
1.8.3. Developing a strategy to address customer pain points and adapt organizational culture

1.9. Establishment of a leadership culture to drive an organizational culture focused on Customer Experience

1.9.1. Development of leadership skills focused on Customer Experience
1.9.2. Design of a leadership model to promote an organizational culture focused on Customer Experience
1.9.3. Involvement of leaders in the promotion of organizational culture focused on Customer Experience

1.10. Alignment of the organization's objectives and goals with a business culture focused on Customer Experience

1.10.1. Definition of the organization's strategy focused on Customer Experience
1.10.2. Establishment of long-term objectives and specific targets
1.10.3. Integration of the corporate culture focused on Customer Experience in the overall organizational strategy the overall strategy of the organization

No customer will be able to resist you thanks to your strategies with Artificial Intelligence or Virtual Reality in the Customer Experience”