Lead the best Copywriting departments responsible for managing the web and social media communication of companies”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This 12-week academic program is designed to provide the most effective techniques and tools for mastering persuasive language used on websites and social media. All of this is achieved through the most innovative educational materials in today's academic landscape. As a result, students will be able to dynamically and efficiently expand their knowledge in this field.

If you have a mobile phone with Internet connection, you will be able to access the syllabus of this Postgraduate certificate whenever and wherever you want”

Syllabus

This program consists of a syllabus of 150 teaching hours that will allow professionals to stay informed about the most sophisticated and precise techniques used by copywriters to generate content for websites and Social Media. This knowledge is focused on writing texts aimed at increasing business sales and improving their reputation.

Following this philosophy, students will receive high-quality education where they can keep up with new ways of selling, tools for generating ideas with Artificial Intelligence, and creating copy for Facebook, Instagram, TikTok, or LinkedIn. Additionally, they will delve into the Copywriting strategies used on each of the pages that make up a website in great detail.

Furthermore, thanks to the Relearning system employed by TECH in all its programs, students will be able to reduce the long hours of study and memorization common in other pedagogical methods.

This is a unique opportunity to achieve advanced learning from real experts through a flexible academic option. Without the need for in-person attendance or fixed class schedules, graduates have greater freedom to self-manage their access time to this Postgraduate certificate and balance their daily personal and professional activities with cutting-edge education.

This Postgraduate certificate program is spread out over 12 weeks and is divided into 1 module:

Module 1. Copywriting for web
Module 2. Copywriting for Content Marketing and Social Media

Where, When and How is it Taught?

TECH offers you the opportunity to develop this Postgraduate certificate in Copywriting for Websites and Social Media entirely online. During the 12 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Copywriting for web

1.1. The Home Page

1.1.1. Functions of The Home Page
1.1.2. Value Proposition
1.1.3. Marketing Message
1.1.4. The Storyline
1.1.5. The Body of the Text
1.1.6. Calls to Action
1.1.7. Resources
1.1.8. Website Measurement

1.2. About Me Page

1.2.1. Functions of the About Me Page
1.2.2. Structure
1.2.3. Showing Who's Behind the Brand
1.2.4. Advice
1.2.5. Adding Emotion

1.3. Service Page

1.3.1. Main Purpose of the Services Page
1.3.2. Creating the Offer
1.3.3. Types of Offers
1.3.4. Structure of the Services Page

1.4. Sales Letter or Sales Page

1.4.1. Importance and Function of the Sales Page
1.4.2. Landing Pages vs.. Sales Page
1.4.3. Structure and Key Elements of Sales Letters
1.4.4. Video Sales Pages
1.4.5. Other Landing Pages

1.5. Online Store Pages and Product Sheets

1.5.1. General Features of Online Stores
1.5.2. Ecommerce Structure
1.5.3. The Importance of Products Sheets
1.5.4. How to Create Them to Sell More

1.6. UX Writing or How to Improve the User Experience Through Your Texts

1.6.1. Understanding UX Writing
1.6.2. What Is UX Writing
1.6.3. Differences Between UX Writing and Copywriting
1.6.4. Microcopy and UX Writing

1.7. UX Writing and Brand Engagement

1.7.1. Onboardings
1.7.2. Buttons of Calls to Action
1.7.3. Product Descriptions
1.7.4. Forms
1.7.5. Confirmation Messages
1.7.6. Password Recovery and Email Validation Messages
1.7.7. Success Messages
1.7.8. Empty States
1.7.9. Waiting Messages
1.7.10. Frequently Asked Questions Guide
1.7.11. Error Messages

1.8. Inclusivity and Diversity in UX Writing

1.8.1. The Importance of Accessibility in Our Texts
1.8.2. Audience Diversity and User Experience
1.8.3. The Role of Language in User Experience
1.8.4. Guidelines for Writing Inclusively

1.9. Accessibility and UX Writing

1.9.1. The Importance of Accessibility in Texts
1.9.2. How to Make Our Texts Accessible
1.9.3. Screen Readers
1.9.4. The ALT Attribute

1.10. UX Writer as a Specialization

1.10.1. Profile of a UX Writer
1.10.2. Necessary Skills
1.10.3. Useful Resources
1.10.4. Final Reflections

Module 2. Copywriting for Content Marketing and Social Media

2.1. Understanding the New Way of Selling

2.1.1. What is Content Marketing?
2.1.2. Types of Content We Can Create
2.1.3. Articles
2.1.4. Interviews
2.1.5. Lists
2.1.6. News
2.1.7. Videos
2.1.8. Stories (Storytelling)
2.1.9. Success Stories
2.1.10. Guest Articles
2.1.11. Infographics, Statistics, or Graphics

2.2. Tools for Generating Content Ideas

2.2.1. Specific Online Tools
2.2.2. GPT Chat
2.2.3. Recycling Topics
2.2.4. Content Curation
2.2.5. From FAQs (Frequently Asked Questions)

2.3. Social Media: Great Allies of Copywriting

2.3.1. Copywriting for Social Media
2.3.2. Identify the Competition
2.3.3. Get to Know Followers
2.3.4. Seek Opinions

2.4. Specifics of Each Social Media Platform

2.4.1. Copy for Facebook
2.4.2. Copy for Instagram
2.4.3. Copy for Pinterest
2.4.4. Copy for TikTok

2.5. Copywriting for LinkedIn

2.5.1. The Copy in the Banner
2.5.2. The Copy in the Profile
2.5.3. The Copy in the "About" Section
2.5.4. Types of Content to Post
2.5.5. Other Aspects of the Professional Network

2.6. Copywriting for Audio and Video Scripts

2.6.1. Audio or Video
2.6.2. Videopodcasts: The Best of Both Worlds
2.6.3. How to Make Videos for YouTube
2.6.4. The Importance of Creating a Script for Podcasts
2.6.5. How to Create a Podcast Script Step by Step
2.6.6. Measure and Convert with a Podcast Strategy

2.7. Copywriting for Blogs

2.7.1. Get to Know the Audience: What Would You Want to Read?
2.7.2. Which words to choose
2.7.3. How to Structure the Article
2.7.4. Which images to choose
2.7.5. How to improve SEO

2.8. Keywords for an SEO Strategy

2.8.1. Sources of Keywords
2.8.2. Tools for Keyword Research
2.8.3. Organize Your Keyword Research
2.8.4. Search Intent
2.8.5. Buyer journey
2.8.6. Analyze the SERP

2.9. The Contingency Plan

2.9.1. Analysis of the Situation
2.9.2. Definition of Objectives and KPIs
2.9.3. Target Audience
2.9.4. Content Strategy Definition
2.9.5. Channel Definition
2.9.6. Editorial Calendar
2.9.7. Results Measurement

2.10. Copy for Merchandising, Packaging, and Other Physical Formats

2.10.1. The Benefits of Copy in Physical Formats
2.10.2. Wrappers and Labels
2.10.3. Advertising and Signage
2.10.4. Documentation and Invoices
2.10.5. Store, Office, or Physical Location

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"