Learn everything you need to perform quality Audiovisual Product Management by of mastering the necessary knowledge"

Learning about the audiovisual market and its industry requires the study of the ins and outs of the system. Knowing the cult authors, systems and communicative keys is fundamental and will therefore be one of the fields of work of this program. 

In addition, this comprehensive program will give you access to the most interesting content in the field of audiovisual environment management. At this point, learning what are the current challenges of the digital landscape and understand what they mean in terms of organization of new businesses is a prerequisite. 

A complete tour that will also lead you to the analysis of the contemporary situation of audiovisual production in multiple contexts. 

All of the aspects that the audiovisual professional should know about Audiovisual Product Management"

This Postgraduate diploma in Audiovisual Product Management contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the course has finished

Theory alone is insufficient: We provide you with the most practical and competent expertise”

Our teaching staff is made up of working professionals. That way we can be sure to offer you the educational update we aim to provide. A multidisciplinary team of professors prepared and experienced in different environments who will cover the theoretical knowledge in an efficient way, but, above all, who will put the practical knowledge derived from their own experience at the service of the program: one of its differential qualities. 

This mastery of the subject is complemented by the effectiveness of the methodological design of this Postgraduate diploma. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education. 

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice learning: with the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way. 

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

The forms of Audiovisual Product Management and the interpretation of its message, in a program of high interest for the professional in this sector"

The syllabus of the Postgraduate diploma is configured as a journey through each and every one of the knowledge necessary to understand and assume the ways of working in this field. With allow approach focused on practical application that will help you grow as a professional from the very first moment. 

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. Structure of the Audiovisual System 

1.1. An Introduction to Cultural Industries (CI) 

1.1.1. Concepts of Culture. Culture-Communication
1.1.2. C.I. Theory and Evolution: Typology and Models

1.2. Film Industry 

1.2.1. Main Characteristics and Agents 
1.2.2. Structure of the Cinematographic System 

1.3. Film Industry 

1.3.1. The U.S. Film Industry 
1.3.2. Independent Production Companies 
1.3.3. Problems and Debates in the Film Industry 

1.4. Film Industry 

1.4.1. Film Regulation: State and Culture Policies for the Protection and Promotion of Cinematography
1.4.2. Case Study

1.5. Television Industry I 

1.5.1. Economic Television 
1.5.2. Founder Models 
1.5.3. Transformations 

1.6. Television Industry II 

1.6.1. The U.S. Television Industry
1.6.2. Main Features 
1.6.3. State Regulation 

1.7. Television Industry III 

1.7.1. Public Service Television in Europe 
1.7.2. Crises and Debates 

1.8. The Axes of Change 

1.8.1. New Processes in the Audiovisual Industry 
1.8.2. Regulatory Discussion 

1.9. Digital Terrestrial Television (DTT) 

1.9.1. Role of the State and Experiences 
1.9.2. The New Features of the Television System 

1.10. New Operators in the Audiovisual Landscape 

1.10.1. Service Platforms Over-The-Top (OTT) 
1.10.2. Consequences of its Appearance 

Module 2. Cultural Industries and New Communication Business Models 

2.1. The Concepts of Culture, Economy, Communication, Technology, IC 

2.1.1. Culture, Economy and Communication
2.1.2. Cultural Industries 

2.2. Technology, Communication and Culture 

2.2.1. Craft Culture Commoditized 
2.2.2. From Live Performance to Visual Arts 
2.2.3. Museums and Heritage 

2.3. The Major Sectors of the Cultural Industries 

2.3.1. Editorial Products 
2.3.2. Flow C.I.s 
2.3.3. Hybrid Models 

2.4. The Digital Era in the Cultural Industries 

2.4.1. Digital Cultural Industries 
2.4.2. New Models  

2.5. Digital Media and Media in the  

2.5.1. The Online Newspaper Business 
2.5.2. Radio in the Digital Environment
2.5.3. Particularities of the Media in the  

2.6. Globalization and Diversity in Culture 

2.6.1. Concentration, Internationalization and Globalization of Cultural Industries 
2.6.2. The Struggle for Cultural Diversity 

2.7. Cultural and Cooperation Policies

2.7.1. Cultural Policies 
2.7.2. The Role of States and Country Regions 

2.8. Musical Diversity in the Cloud 

2.8.1. The Music Industry Today 
2.8.2. Cloud 
2.8.3. Latin/ Latin American Initiatives 

2.9. Diversity in the Audiovisual Industry 

2.9.1. From Pluralism to Diversity 
2.9.2. Diversity, Culture and Communication 
2.9.3. Conclusions and Suggestions 

2.10. Audiovisual Diversity on the Internet 

2.10.1. The Audiovisual System in the Internet Era 
2.10.2. Television Offering and Diversity 
2.10.3. Conclusions  

Module 3. Management and Promotion of Audiovisual Products 

3.1. Audiovisual Distribution 

3.1.1. Introduction 
3.1.2. Distribution Players 
3.1.3. Marketing Products 
3.1.4. The Audiovisual Distribution Sectors 
3.1.5. National Distribution BORRAR 
3.1.6. International Distribution 

3.2. The Distribution Company

3.2.1. The Organizational Structure 
3.2.2. Negotiation of the Distribution Agreement 
3.2.3. International Customers 

3.3. Operating Windows, Contracts and International Sales 

3.3.1. Operating Windows 
3.3.2. International Distribution Contracts 
3.3.3. International Sales 

3.4. Film Marketing

3.4.1. Cinema Marketing 
3.4.2. The Film Production Value Chain 
3.4.3. Advertising Media at the Service of Promotion 
3.4.4. Launching Tools 

3.5. Market Research in the Film Industry

3.5.1. Introduction 
3.5.2. Pre-Production Phase 
3.5.3. Post--Production Phase 
3.5.4. Commercialization Phase 

3.6. Social Networks and Film Promotion 

3.6.1. Introduction 
3.6.2. Promises and Limits of Social Networking 
3.6.3. Objectives and their Measurement 
3.6.4. Promotion Calendar and Strategies 
3.6.5. Interpreting What the Networks Are Saying 

3.7. Audiovisual Distribution on the Internet I

3.7.1. The New World of Audiovisual Distribution 
3.7.2. The Internet Distribution Process 
3.7.3. Products and Possibilities in the New Scenario 
3.7.4. New Distribution Modes 

3.8. Audiovisual Distribution on the Internet II

3.8.1. Keys to the New Scenario 
3.8.2. The Dangers of Internet Distribution 
3.8.3. Video on Demand (VOD) as a New Window for Distribution 

3.9. New Distribution Spaces 

3.9.1. Introduction 
3.9.2. The Netflix Revolution 

3.10. Film Festival 

3.10.1. Introduction 
3.10.2. The Role of Film Festivals in Distribution and Exhibition 

A unique, key and decisive training experience to boost your professional development"