Postgraduate certificate Production and Direction of Cultural Management

The promotion of culture and arts is essential for society as it enriches people's lives and their perception of reality. At the same time, to implement these tasks requires the best competencies in production, direction and management of initiatives and the professionals who manage to master them are the best suited to lead organizations and cultural transformation. This Postgraduate Certificate provides all this practical and theoretical knowledge from a 100% online learning platform. Over the course of 6 weeks, students will delve into the creative trends within this sphere and collaborative strategies for this industry. In addition, TECH's Relearning method will allow them to achieve all academic objectives in the most immediate and efficient way.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

This very complete TECH Global University program is taught 100% online over 6 weeks. Through this format, graduates can choose the time and place that best suits their study needs. Based on its academic module and the innovative didactic method of Relearning, this program aims to be a unique and stimulating experience that lays the foundations for the professional success of its students.

TECH Global University Relearning methodology offers you a unique learning experience with which you will lay the foundations for your professional success in Cultural Management"

Syllabus

The Postgraduate certificate in Production and Direction of Cultural Management aims to provide students with the skills and tools necessary to lead cultural organizations effectively and successfully. The program's syllabus includes a module where different essential topics for this creative sector are addressed.

This program, with 150 didactic hours, also analyzes the different types of collections and the evolution of the conservation of works throughout history. It also examines the main international institutions and public bodies in charge of supporting cultural actions.

On the other hand, the Postgraduate certificate will address the importance of cultural heritage and its dissemination. In addition, the different approaches to the implementation of these initiatives will be discussed.

Thus, this program provides an in-depth understanding of the key aspects of Cultural Management and its role in society. Graduates will be prepared to lead organizations within this field in different contexts and will be highly valued in the development of projects.

This Postgraduate certificate is developed over 6 weeks and consists of one module:

Module 1. Production and Direction in Cultural Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Production and Direction of Cultural Management completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Production and Direction in Cultural Management

1.1. Tools for the management of cultural organizations I

1.1.1. Cultural Management
1.1.2. Classification of Cultural Products
1.1.3. Cultural Management Objectives

1.2. Tools for the Management of Cultural Organizations II

1.2.1. Cultural Organizations
1.2.2. Typology
1.2.3. UNESCO

1.3. Collecting and Patronage

1.3.1. The Art of Cpllections
1.3.2. Developer of the Taste for Collecting throughout History
1.3.3. Types of Collections

1.4. The Role of the Foundations

1.4.1. What do They Consist of?
1.4.2. Associations and Foundations

1.4.2.1. Differences
1.4.2.2. Similarities

1.4.3. Examples of Cultural Foundations Worldwide

1.5. Cultural Development in Third-Sector Organizations

1.5.1. What are Third-Sector Organizations?
1.5.2. Role of Third-Sector Organizations in Society
1.5.3. Networks

1.6. Public Institutions and Organizations

1.6.1. Model of Organization of Cultural Policy in Europe
1.6.2. Main public Institutions in Europe
1.6.3. Cultural Action of the European International Organizations

1.7. Cultural Heritage

1.7.1. Culture as a Country Brand
1.7.2. Cultural Policies

1.7.2.1. Institutions
1.7.2.2. Figures

1.7.3. Culture as Heritage of the Humanity

1.8. Cultural Heritage Dissemination

1.8.1. What is Cultural Heritage?
1.8.2. Public Management
1.8.3. Private Management
1.8.4. Coordinated Management

1.9. Project Creation and Management

1.9.1. What is Creation and Project Management?
1.9.2. Breeding

1.9.2.1. Public
1.9.2.2. Private
1.9.2.3. Coproductions
1.9.2.4. Others

1.9.3. Cultural Management Planning

1.10. Art, Company and Society

1.10.1. The Third-Sector as Social Opportunity
1.10.2. Social Commitment of Companies through the Different Art Types

1.10.2.1. Investments
1.10.2.2. Profitability
1.10.2.3. Promotion
1.10.2.4. Profit

1.10.2. Art as Inclusion and Transformation of the Society
1.10.3. The Theater as Social Opportunity
1.10.4. Festivals that Involve Citizenship

Focusing on the practice of your communication skills will allow you to develop comprehensive strategies to break down potential barriers to business communication"

Teaching Objectives

The Postgraduate certificate examines in depth all the keys to Cultural Management and its role in society. Throughout the program, students will learn to identify and apply the different tools and techniques necessary to effectively manage organizations and projects within the industry. In addition, this program is designed to prepare students in the leadership of activities and initiatives of vital importance to this industry.

One of the objectives of this program is to help you master the cultural policies and cultural heritage and its importance in society"

TECHmakes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Production and Direction of Cultural Management will teach the students to:

Mastering the fundamentals of cultural management and its importance in today's society
Differentiate types of cultural organizations and how they function
Handle the necessary tools for the effective management of cultural organizations, both public and private
Identify the objectives of cultural management and how they can be applied in different contexts
Understand the classification of cultural products and how they can be effectively managed
Analyze the evolution of collecting throughout history and its impact on cultural management
Develop practical skills for the effective management of cultural organizations in different contexts
Prepare to lead and manage cultural organizations successfully in the labor market

Postgraduate Certificate in Production and Direction of Cultural Management

The cultural field is a sector in constant evolution that demands highly trained professionals in the production and management of cultural projects. The Postgraduate Certificate in Production and Direction of Cultural Management created by TECH Global University, was created with the objective of providing professionals with the necessary tools to develop innovative strategies in the production of cultural events and projects; as well as in the direction and management of cultural institutions. This program covers aspects such as resource planning and management, the creation and management of collaborative networks, the development of communication or cultural marketing strategies, and the analysis and evaluation of the impact of cultural projects.

Cultural management is a multidisciplinary discipline that requires a solid preparation in areas such as sociology, economics, communication, law and creativity, among others. In our Postgraduate Certificate, you will have a team of expert professors in the cultural field, who will guide you in your learning process and will provide you with the necessary tools to excel in the field of production and management of cultural management. Likewise, you will study the regulatory framework and cultural policies, as well as current trends and challenges in the cultural sector.