Do you know how to increase your customers' sales with persuasive Copywriting techniques? Find out in this Postgraduate Certificate” 

Nowadays, the differentiation of companies on the Internet is marked by the appropriate and close use of language. Subtracting technology from the coldness of communication through the screen or chatbot can only be achieved through the use of a close, simple and attractive language.  

A task that at first glance may seem easy, it involves a whole art in the use of the right words to be as precise as possible, achieve empathy and call to action to obtain sales. This is the knowledge that this Postgraduate Certificate in Copywriting for Customer Service of 150 teaching hours brings together.  
It is an academic itinerary that will lead students to enter dynamically into the use of persuasion and its relevance in Copywriting, the role of emotional language, benefit or how to use the techniques of this specialty to increase sales and serve the customer throughout the process, from start to finish.  

A theoretical and practical syllabus that acquires rhythm thanks to the numerous pedagogical resources that make it up: video summaries, in- focusvideos, multimedia pills, essential readings and case studies.  

Additionally, with the Relearning system, based on the continuous repetition of key content, students will not have to invest many hours of study and memorization. 
TECH therefore provides an excellent opportunity to progress in a widely demanded sector through a university program that can be accessed comfortably, whenever and wherever they want. All they need is an electronic device with an Internet connection to be able to view, at any time of the day, the content hosted on the virtual platform. An unparalleled program within the current academic panorama.  

Build an effective internal communication based on the copy strategies provided by this university program” 

This postgraduate certificate in Copywriting for Customer Service contains the most complete and up-to-date educational program on the market. The most important features include: 

• The development of practical cases presented by experts in Communication, Marketing and Copywriting
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

You will be able to create high-level B2B company presentations with the techniques shown in this program”   

The program includes in its teaching staff professionals from the sector who bring to this program the experience of their work, as well as recognized specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

No classroom attendance or scheduled classes. This academic option is designed so that you can self-manage your study time” 

You will have at your fingertips all the techniques to be able to respond to the client quickly and in complicated situations”   

The goal of this postgraduate certificate is to provide the communication professional with all the technical and writing resources needed to improve the customer service of a company through Copywriting In order to achieve this objective, a team of specialists with extensive experience in the sector will guide you and answer any questions you may have about the content of this program.  

You will be an expert in building brand trust through transparency and honesty” 

General Objectives

• Offer a wide and deep learning of the copywriter's profession in its different facets
• Show the different areas in which Copywriting: can be applied: web pages, advertisements, launches or content marketing
• Offer an in-depth study system for the creation of a brand's branding with the Verbal Identity Manual 
• Offer a complete study about psychology, neuromarketing and neurocopywriting 
• Acquire in-depth knowledge about the relationship between language and persuasion, emotion and profit 
• Instruct experts in Copywriting to be able to make a content plan and write for any of today's major social networks
• Train experts in customer service management, internal communication, and B2B and B2C customer acquisition strategies
• Offer the tools to know how to run a sales funnel from start to finish 
• Providie the tools to know how to develop a digital marketing campaign 
• Instruct in persuasive writing for blog posts, video scripts, podcast scripts 
• Instruct copywriters to be able to write ads for major social networks 
• Train to be able to work as a freelance copywriter from minute one, or to be able to work for third parties  

Specific Objectives

• Learn why persuasion techniques are important in Copywriting 
• Know what is and how the language of emotion is used 
• Deepen in how the language of benefit is used 
• Learn real examples of the languages of persuasion 
• Learn how to increase sales with authority and confidence 
• Discover how to apply Copywriting in customer service 
• Know how to manage communication in complicated situations 
• Recognize the importance of internal communication 
• Learn how to approach a B2B presentation 
• Know what a CRM is and how to apply Copywriting in its scope 

Build sales authority with the most effective techniques used in the world of Copywriting”