This Hybrid Master's Degree will specialize you in Advertising Communication, from the understanding of consumer psychology to the mastery of creative tools and digital management skills”

The advancement of technology has revolutionized the way brands connect with consumers, introducing new platforms and tools that allow for more precise segmentation and more direct interaction. From social networks to Augmented Reality, the possibilities are endless, challenging Advertising Communication professionals to adapt quickly and create strategies that stand out in an environment saturated with advertising messages.

This is how this Hybrid Master's Degree was created, which will address the structure of communication, providing professionals with a solid understanding of the fundamental principles that govern the effective transmission of advertising messages. In addition, it will be complemented by an introduction to the psychology of communication, exploring how mental and emotional processes influence the public's responses to advertising.

The course will also focus on advertising language and creativity in communication, providing journalists with the tools to develop persuasive and original messages. Both copywriting and art direction, crucial aspects in the production of quality advertising content, will also be examined.

Finally, corporate identity and public opinion will be covered, as well as the world of social networks and Community Management, preparing graduates to face the challenges of the digital environment. Legal and ethical regulations governing advertising practice will also be understood, ensuring that professionals are equipped to operate within legal and ethical boundaries while promoting products and services.

As such, TECH has developed a comprehensive university program, divided into two distinct segments. The first part will be completely online, adapting to the specific needs of the students and using the innovative Relearning methodology, which is based on the repetition of key concepts to facilitate a better assimilation of the content. The second part will consist of a three-week intensive internship at a leading company in the 3 weeks in a leading company in the advertising sector.

Add to your online study the realization of an internship internship in a marketing and advertising company, with the highest quality standards and the latest technology"

This Hybrid Master's Degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 case studies presented by university professors and communication professionals who are experts in advertising and marketing
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather essential information on those strategies and tools that are indispensable for professional practice
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out an internship in one of the best companies

Put your creativity to the test! You will analyze the role played by this fundamental skill in Advertising Communication, from effective copywriting to innovative art direction"

In this Hybrid Master's Degree proposal, professionalizing and blended mode, the program aims to update advertising professionals who develop their functions in Marketing and advertising companies, and who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge in the advertising practice, and the theoretical-practical elements will facilitate the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the advertising professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to specialize in real situations. The design of this program is based on Problem Based Learning, by which you will have to try to solve the professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will acquire a complete and updated knowledge in Advertising Communication, preparing you to face the challenges of the market with solid knowledge and skills. What are you waiting for to enroll?"

You will delve into the psychology of communication, gaining a deep understanding of how mental and emotional processes influence the public's responses to advertising strategies"

From understanding the theoretical foundations of communication to mastering creative and digital strategies, this program will offer a balanced combination of theoretical knowledge and practical skills. As such, the contents will include modules on the structure of communication, consumer psychology, advertising language, creativity in communication, persuasive copywriting, art direction, corporate identity, public opinion, social media management and advertising law. 

The contents of the degree will cover a wide range of content, designed to provide you with a complete and up-to-date training in Advertising Communication" 

Module 1. Structure of Communication

1.1. Theory, Concept and Method of Communication Structure

1.1.1. Autonomy of the Discipline and Relationships with other Subjects
1.1.2. The Structuralist Method
1.1.3. Definition and Purpose of the «Communication Structure»
1.1.4. Guide to the Analysis of Communication Structure

1.2. New International Communication Order

1.2.1. Control and Ownership of Communication
1.2.2. Communication Marketing
1.2.3. Cultural Dimension of Communication

1.3. Major Information Agencies

1.3.1. What is an Information Agency?
1.3.2. Information and News. Importance of the Journalist
1.3.3. Before the Internet, the Great Unknowns
1.3.4. A Globalized Map. From Local to Transnational
1.3.5. News Agencies can be seen Thanks to the Internet
1.3.6. The World's Major Agencies

1.4. The Advertising Industry and its Relationship with the Media System

1.4.1. Advertising Industry, Consciousness Industries
1.4.2. The Need of Advertising for the Media
1.4.3. Structure of the Advertising Industry
1.4.4. The Media and its Relationship with the Advertising Industry

1.5. Cinema and the Culture and Leisure Market

1.5.1. Introduction
1.5.2. The Complex Nature of Cinema
1.5.3. The Origin of the Industry
1.5.4. Hollywood, the Film Capital of the World
1.5.5. The Power of Hollywood
1.5.6. From the Golden Hollywood Oscars to the Photocall of New Platforms
1.5.7. New Displays

1.6. Political Power and the Media

1.6.1. Influence of the Media in the Formation of Society
1.6.2. Media and Political Power
1.6.3. (Political) Manipulation and Power

1.7. Media Concentration and Communication Policies

1.7.1. Theoretical Approach to External Growth Processes
1.7.2. Competition and Communication Policies in the European Union

1.8. Communication Structure in Latin America

1.8.1. Introduction
1.8.2. Historical Approach
1.8.3. Bipolarity of the Latin American Media System
1.8.4. U.S. Hispanic Media

1.9. A Prospective of the Structure of Communication and Journalism

1.9.1. Digitalization and the New Media Structure
1.9.2. The Structure of Communication in Democratic Countries

Module 2. Introduction to the Psychology of Communication

2.1. History of Psychology

2.1.1. We Begin with the Study of Psychology
2.1.2. Science in Evolution. Historical and Paradigmatic Changes
2.1.3. Paradigms and Stages in Psychology
2.1.4. Cognitive Science

2.2. Introduction to Social Psychology

2.2.1. Beginning with the Study of Social Psychology: The Influence of Social Psychology
2.2.2. Empathy, Altruism and Helping Behavior

2.3. Social Cognition: the Processing of Social Information

2.3.1. Thinking and Knowing, Vital Necessities
2.3.2. Social Cognition
2.3.3. Organizing Information
2.3.4. Prototypical or Categorical Thinking
2.3.5. The Mistakes We Make in Thinking: Inferential Biases
2.3.6. Automatic Information Processing

2.4. Personality Psychology

2.4.1. What is the Self? Identity and Personality
2.4.2. Self-awareness
2.4.3. Self-esteem
2.4.4. Self-knowledge
2.4.5. Interpersonal Variables in Personality Shaping
2.4.6. Macro-social Variables in the Configuration of Personality

2.5. Emotions

2.5.1. What do we Talk about When we Get Excited?
2.5.2. The Nature of Emotions
2.5.3. Emotions and Personality
2.5.4. From another Perspective. Social Emotions

2.6. Psychology of Communication. Persuasion and Attitude Change

2.6.1. Introduction to the Psychology of Communication
2.6.2. Attitudes
2.6.3. Historical Models in the Study of Persuasive Communication
2.6.4. The Elaboration Probability Model (ELM)
2.6.5. Communication Processes through the Media

2.7. The Sender

2.7.1. The Source of Persuasive Communication
2.7.2. Source Characteristics. Credibility
2.7.3. Source Characteristics. The Appeal
2.7.4. Emitter Characteristics. The Power
2.7.5. Processes in Persuasive Communication. Mechanisms Based on Primary Cognition

2.8. The Message

2.8.1. We Begin by Studying the Composition of the Message
2.8.2. Types of Messages: Rational vs. Emotional Messages
2.8.3. Emotional Messaging and Communication: Fear Inducing Messages
2.8.4. Rational Messages and Communication

2.9. The Receiver

2.9.1. The Role of the Recipient according to the Elaboration Probability Model
2.9.2. Recipient Needs and Motives: Their Impact on Attitude Change

2.10. New Perspectives in the Study of Communication

2.10.1. Non-conscious Processing of Information. Automatic Processes
2.10.2. Measuring Automatic Processes in Communication
2.10.3. First Steps in the New Paradigms
2.10.4. Theories of Dual Processing Systems

Module 3. Advertising Language

3.1. Thinking and Writing: Definition

3.1.1. Definition of Copywriting
3.1.2. Historical Background of Advertising Copywriting and Phases of Professionalization

3.2. Copywriting and Creativity

3.2.1. Conditions of the Copywriting Process
3.2.2. Linguistic Competence
3.2.3. Functions of the Copywriter
3.2.4. Definition of the Functions of the Copywriter

3.3. The Principle of Coherence and Campaign Conceptualization

3.3.1. The Principle of Campaign Unity
3.3.2. The Creative Team
3.3.3. The Conceptualization Process: Hidden Creativity
3.3.4. What is a Concept?
3.3.5. Applications of the Conceptualization Process
3.3.6. The Advertising Concept
3.3.7. Utility and Advantages of the Advertising Concept

3.4. Advertising and Rhetoric

3.4.1. Copywriting and Rhetoric
3.4.2. Placing Rhetoric
3.4.3. The Phases of Rhetoric

3.4.3.1. Advertising Discourse and Classical Rhetorical Discourse
3.4.3.2. Topoi and Reason Why as Argumentation

3.5. Fundamentals and Characteristics of Copywriting

3.5.1. Correction
3.5.2. Adaptation
3.5.3. Efficiency
3.5.4. Characteristics of Copywriting

3.5.4.1. Morphological: Nominalization
3.5.4.2. Syntactics: Destructuring
3.5.4.3. Graphics: Emphatic Punctuation

3.6. Argumentation Strategies

3.6.1. Description
3.6.2. The Enthymeme
3.6.3. Narration
3.6.4. Intertextuality

3.7. Styles and Slogans in Copywriting

3.7.1. The Length of the Sentence
3.7.2. The Styles
3.7.3. The Slogan
3.7.4. A Phrase of Wartime Origin
3.7.5. The Characteristics of the Slogan
3.7.6. The Elocution of the Slogan
3.7.7. The Forms of the Slogan
3.7.8. The Functions of the Slogan

3.8. Principles of Applied Copywriting and the Reason Why+USP Pairing

3.8.1. Rigor, Clarity, Accuracy
3.8.2. Synthesis and Simplicity
3.8.3. Advertising Text Constraints
3.8.4. Application of the Reason Why + USP Binomial

3.9. Copywriting in Conventional and Non-Conventional Media

3.9.1. The Division Above-the-Line/Below-the-Line
3.9.2. Integration: Overcoming the ATL- BTL Controversy
3.9.3. Television Copywriting
3.9.4. Radio Copywriting
3.9.5. Press Copywriting
3.9.6. Copywriting for Outdoor Media
3.9.7. Copywriting in Non-Conventional Media
3.9.8. Direct Marketing Advertising Copywriting
3.9.9. Interactive Media Copywriting

3.10. Criteria for the Evaluation of an Advertising Text and Other Writing Cases

3.10.1. Classical Models of Advertising Analysis
3.10.2. Impact and Relevance
3.10.3. The Checklist of the Writer
3.10.4. Translation and Adaptation of Advertising Texts
3.10.5. New Technologies, New Languages
3.10.6. Writing in Web 2.0
3.10.7. Naming, Guerrilla Advertising and Other Copywriting Cases

Module 4. Creativity in Communication

4.1. To Create is to Think

4.1.1. The Art of Thinking
4.1.2. Creative Thinking and Creativity
4.1.3. Thought and Brain
4.1.4. The Lines of Research on Creativity: Systematization

4.2. Nature of the Creative Process

4.2.1. Nature of Creativity
4.2.2. The Notion of Creativity: Creation and Creativity
4.2.3. The Creation of Ideas for Persuasive Communication
4.2.4. Nature of the Creative Process in Advertising

4.3. The Invention

4.3.1. Evolution and Historical Analysis of the Creation Process
4.3.2. Nature of the Classical Canon of the Invention
4.3.3. The Classical View of Inspiration in the Origin of Ideas
4.3.4. Invention, Inspiration, Persuasion

4.4. Rhetoric and Persuasive Communication

4.4.1. Rhetoric and Advertising
4.4.2. The Rhetorical Parts of Persuasive Communication
4.4.3. Rhetorical Figures
4.4.4. Rhetorical Laws and Functions of Advertising Language

4.5. Creative Behavior and Personality

4.5.1. Creativity as a Personal Characteristic, as a Product and as a Process
4.5.2. Creative Behavior and Motivation
4.5.3. Perception and Creative Thinking
4.5.4. Elements of Creativity

4.6. Creative Skills and Abilities

4.6.1. Thinking Systems and Models of Creative Intelligence
4.6.2. Three-Dimensional Model of the Structure of the Intellect According to Guilford
4.6.3. Interaction Between Factors and Intellectual Capabilities
4.6.4. Creative Skills
4.6.5. Creative Capabilities

4.7. The Phases of the Creative Process

4.7.1. Creativity as a Process
4.7.2. The Phases of the Creative Process
4.7.3. The Phases of the Creative Process in Advertising

4.8. Troubleshooting

4.8.1. Creativity and Problem Solving
4.8.2. Perceptual Blocks and Emotional Blocks
4.8.3. Methodology of Invention: Creative Programs and Methods

4.9. The Methods of Creative Thinking

4.9.1. Brainstorming as a Model for the Creation of Ideas
4.9.2. Vertical Thinking and Lateral Thinking

4.10. Creativity and Advertising Communication

4.10.1. The Creative Process as a Specific Product of Advertising Communication
4.10.2. Nature of the Creative Process in Advertising: Creativity and the Creative Advertising Process
4.10.3. Methodological Principles and Effects of Advertising Creation
4.10.4. Advertising Creation: From Problem to Solution
4.10.5. Creativity and Persuasive Communication

Module 5. Creative Advertising I: Copywriting

5.1. Writing Concept

5.1.1. Writing and Editing

5.2. Fundamentals of Copywriting

5.2.1. Correction
5.2.2. Adaptation
5.2.3. Efficiency

5.3. Characteristics of Copywriting

5.3.1. Nominalization
5.3.2. Destructuring

5.4. Text and Image

5.4.1. From Text to Image
5.4.2. Text Functions
5.4.3. Image Functions
5.4.4. Relationship Between Text and Imaging

5.5. Brand and Slogan

5.5.1. The Brand
5.5.2. Brand Characteristics
5.5.3. The Slogan

5.6. Press Advertising: the Large Format Advertisement

5.6.1. Newspapers and Magazines
5.6.2. Superstructure
5.6.3. Formal Characteristics
5.6.4. Editorial Characteristics

5.7. Press Advertising: Other Formats

5.7.1. Word Advertisements
5.7.2. Superstructure
5.7.3. The Claim
5.7.4. Superstructure

5.8. Outdoor Advertising

5.8.1. Formats
5.8.2. Formal Characteristics
5.8.3. Editorial Characteristics

5.9. Radio Advertising

5.9.1. Radio Language
5.9.2. The Radio Spot
5.9.3. Superstructure
5.9.4. Wedge Types
5.9.5. Formal Characteristics

5.10. Audiovisual Advertising

5.10.1. The Image
5.10.2. The Text
5.10.3. Music and Sound Effects
5.10.4. Advertising Formats
5.10.5. The Script
5.10.6. Storyboard

Module 6. Creative Advertising II: Art Management

6.1. Subjects and Object of Advertising Graphic Design

6.1.1. Related Professional Profiles
6.1.2. Academic Context and Competencies
6.1.3. Advertiser and Agency
6.1.4. Creative Direction and Creative Idea
6.1.5. Art Direction and Formal Idea

6.2. The Role of the Art Director

6.2.1. What is Art Direction?
6.2.2. How Art Direction Works?
6.2.3. The Creative Team
6.2.4. The Role of the Art Director

6.3. Fundamentals of Advertising Graphic Design

6.3.1. Design Concepts and Design Standards
6.3.2. Trends and Styles
6.3.3. Design Thinking, Process and Management
6.3.4. Scientific Metaphor

6.4. Methodology of Advertising Graphics

6.4.1. Graphic Creativity
6.4.2. Design Process

6.5. Graphic Strategy

6.5.1. Formal Apprehension
6.5.2. Graphic Message

6.6. Graphic Architecture

6.6.1. Typometry
6.6.2. Graphic Spaces
6.6.3. Reticle
6.6.4. Pagination Standards

6.7. Final Arts

6.7.1. Processes and Systems

6.8. Creation of Advertising Graphic Supports

6.8.1. Publigraphy
6.8.2. Organizational Visual Image (OVI)
6.8.3. Graphic Advertisements
6.8.4. Packaging
6.8.5. Websites

6.9. Fundamentals of Video Editing
6.10. Tools of Video Editing

Module 7. Coporate Identity

7.1. The Importance of Image in Businesses

7.1.1. What is Corporate Image?
7.1.2. Differences between Corporate Identity and Corporate Image
7.1.3. Where can the Corporate Image be Manifested?
7.1.4. Corporate Image Change Situations. Why Achieve a Good Corporate Image?

7.2. Research Techniques in Corporate Image

7.2.1. Introduction
7.2.2. The Study of the Company's Image
7.2.3. Corporate Image Research Techniques
7.2.4. Qualitative Image Study Techniques
7.2.5. Types of Quantitative Techniques

7.3. Image Audit and Strategy

7.3.1. What is Image Auditing?
7.3.2. Guidelines
7.3.3. Audit Methodology
7.3.4. Strategic Planning

7.4. Corporate Culture

7.4.1. What is Corporate Culture?
7.4.2. Factors Involved in Corporate Culture
7.4.3. Functions of Corporate Culture
7.4.4. Types of Corporate Culture

7.5. Corporate Social Responsibility and Corporate Reputation

7.5.1. CSR: Concept and Application of the Company
7.5.2. Guidelines for Integrating CSR into Businesses
7.5.3. CSR Communication
7.5.4. Corporate Reputation

7.6. Examples of the Internationally Most Relevant Corporate Identities
7.7. Brand Image and Positioning

7.7.1. The Origins of Trademarks
7.7.2. What is a Brand?
7.7.3. The Need to Build a Brand
7.7.4. Brand Image and Positioning
7.7.5. The Value of Brands

7.8. Image Management through Crisis Communication

7.8.1. Strategic Communication Plan
7.8.2. When it All Goes Wrong: Crisis Communication
7.8.3. Cases

7.9. The Influence of Promotions on Corporate Image

7.9.1. The New Advertising Industry Landscape
7.9.2. Promotional Marketing
7.9.3. Features
7.9.4. Dangers
7.9.5. Promotional Types and Techniques

7.10. Distribution and Image of the Point of Sale

7.10.1. The Main Players in Commercial Distribution in Spain
7.10.2. The Image of Retail Distribution Companies through Positioning
7.10.3. Through its Name and Logo

Module 8. Public Opinion

8.1. The Concept of Public Opinion

8.1.1. Introduction
8.1.2. Public Opinion as an Individual and Collective Phenomenon
8.1.3. Public Opinion as a Rational Phenomenon and as a Form of Social Control
8.1.4. Phases in the Growth of Public Opinion as a Discipline
8.1.5. The 20th Century: The Century of Public Opinion
8.1.6. Main Public Concerns that Keep it as a Discipline

8.2. Theoretical Framework of Public Opinion

8.2.1. Main Orientations and Perspectives of the Discipline of Public Opinion in the 20th Century
8.2.2. 20th Century Authors: Robert E. Park and the Spatial Conception of Public Opinion
8.2.3. Walter Lippmann: Biased Public Opinion
8.2.4. Jürgen Habermas: the Political-Value Perspective
8.2.5. Niklas Luhmann: Public Opinion as a Communicative Modality

8.3. Social Psychology and Public Opinion

8.3.1. Introduction: Psychosociological Characteristics and Public Opinion
8.3.2. Psychosocial Variables in the Relationship of Persuasive Entities with their Public
8.3.3. Adaptation of Public Opinion to Persuasive Messages: Conformism

8.4. Media Influence Models

8.4.1. Types of "Effects" of the Media
8.4.2. Research on Media Effects
8.4.3. The Return to Media Power (Models from 1970 Onwards)

8.5. Public Opinion and Political Communication

8.5.1. Introduction: Public Opinion and Political Communication
8.5.2. Electoral Political Communication. Propaganda
8.5.3. Government Political Communication

8.6. Public Opinion and Elections

8.6.1. Do Election Campaigns Influence Public Opinion?
8.6.2. The Effect of the Media in Election Campaigns as a Reinforcement of Existing Opinions: The Selective Exposure Theory
8.6.3. Bandwagon and Underdog Effects
8.6.4. The Perception of Media Influence on Others: the Third-Person Effect
8.6.5. The Influence of Electoral Debates and Television Commercials

8.7. Government and Public Opinion

8.7.1. Introduction
8.7.2. Representatives and their Constituents
8.7.3. Political Parties and Public Opinion
8.7.4. Public Policies as an Expression of the Government's Action

8.8. The Political Intermediation of the Press

8.8.1. Introduction
8.8.2. Journalists as Political Intermediaries
8.8.3. Dysfunctions of Journalistic Intermediation
8.8.4. Reliance on Journalists as Intermediaries

8.9. Public Sphere and Emerging Models of Democracy

8.9.1. Introduction: the Democratic Public Sphere
8.9.2. The Public Sphere in the Information Society
8.9.3. Emerging Models of Democracy

8.10. Methods and Techniques for Public Opinion Research

8.10.1. Introduction
8.10.2. Opinion Polls
8.10.3. Quantitative Content Analysis
8.10.4. The In-depth Interview
8.10.5. Focus Groups

Module 9. Social Networks and Community Management

9.1. Introduction and Typology of Social Media

9.1.1. Social Media Against Traditional Media
9.1.2. What is a Social Network?
9.1.3. Evolution of Social Networks on the Internet
9.1.4. Social Media Today
9.1.5. Features of Social Media the Internet
9.1.6. Social Media Typology

9.2. Functions of the Community Manager

9.2.1. The Figure of the Community Manager and their Function in the Company
9.2.2. Community Manager Guide
9.2.3. The Profile of the Community Manager

9.3. Social Media within the Structure of the Business

9.3.1. The Importance of Social Media in the Company
9.3.2. The Different Profiles that Work in Social Media
9.3.3. How to Choose the Best Structure for Social Media Management
9.3.4. Customer Care on Social Media
9.3.5. Relationship of the Social Media Team with Other Departments in the Company

9.4. Introduction to Digital Marketing

9.4.1. The Internet: Making Marketing Infinite
9.4.2. Objectives of Marketing on the Internet
9.4.3. Key Concepts on the Internet
9.4.4. Operative Marketing on the Web
9.4.5. Search Engine Positioning
9.4.6. Social Media
9.4.7. Community Manager
9.4.8. E-Commerce

9.5. Social Media Strategic Plan and Social Media Plan

9.5.1. The Importance of Having a Social Media Plan Aligned with the Company's Strategic Plan
9.5.2. Previous Analysis
9.5.3. Objectives
9.5.4. Strategy
9.5.5. Actions
9.5.6. Budget
9.5.7. Schedules
9.5.8. Contingency Plan

9.6. Online Reputation
9.7. Main Social Media Outlets I

9.7.1. Facebook: Increase the Presence of Our Brand

9.7.1.1. Introduction: What is Facebook and How Can it Help Us?
9.7.1.2. Main Elements in the Professional Field
9.7.1.3. Content Promotion
9.7.1.4. Analítica00

9.7.2. Twitter: 140 Characters to Achieve the Objectives

9.7.2.1. Introduction: What is Twitter and How Can it Help Us?
9.7.2.2. Main Elements
9.7.2.3. Content Promotion
9.7.2.4. Analytics

9.7.3. LinkedIn. The Professional Social Network for Excellence

9.7.3.1. Introduction: What is LinkedIn and How Can it Help Us?
9.7.3.2. Main Elements
9.7.3.3. Content Promotion

9.8. Main Social Media Outlets II

9.8.1. YouTube: The Second Most Important Search Engine on the Internet
9.8.2. Main Elements
9.8.3. Advertising
9.8.4. YouTube Analytics
9.8.5. Success Stories
9.8.6. Instagram and Pinterest. The Power of Image
9.8.7. Instagram
9.8.8. Success Stories
9.8.9. Pinterest

9.9. Blogs and Personal Branding

9.9.1. Definition
9.9.2. Typology

9.10. Community Manager Tools

9.10.1. Monitoring and Programming. Hootsuite
9.10.2. Specific Tools for Each Social Network
9.10.3. Active Listening Tools
9.10.4. URL Shortening Tools
9.10.5. Tools for the Generation of Content

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"