Don't miss the opportunity to enhance your personal brand as a communicator with the latest digital strategies"

Nowadays, labor competition is becoming more and more demanding and complex, so it is important to stand out in the professional market. This requires a powerful and effective tool such as personal branding, which allows the identification and effective promotion of skills and knowledge in the communicative sphere. It is for this reason that it is necessary to acquire advanced notions about its strategic management, so that professionals can build and manage their personal brand effectively in the digital world and stand out in a competitive market.

Thus, the postgraduate diploma in Strategic Management Personal Brand Building is a program designed to address this issue and provide the necessary tools for journalists to develop their own personal brand and manage it strategically. The degree focuses on the mastery of digital identity management, the development of a coherent personal brand, the creation of a communication strategy and implementation of personal branding and marketing techniques.

This valuable academic opportunity is designed for those who wish to stand out and position themselves in this area without the need to attend an educational institution in person. It is a 100% online program that uses the Relearning pedagogical methodology to internalize ideas faster, making it a highly efficient experience.

Sign up now and increase your visibility by generating valuable content thanks to TECH Technological University"

This postgraduate diploma in Strategic Management Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Strategic Management Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

If you want to increase your digital reputation, this degree is perfect for you”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Perform useful case studies with which you will outline the most innovative personal branding strategies"

Turn your weaknesses into strengths in the digital world thanks to this academic opportunity"

This innovative specialization enables students to develop an authentic and coherent personal brand identity for their communication projects. The degree takes into account your strengths and skills, establishing meaningful relationships with other professionals in the industry, which can enhance your business and entrepreneurship opportunities, as well as build a solid reputation in your area of work. All this using the latest advances in this area, collected by TECH Technological University in the contents.

Achieve TECH Technological University goals and build a strong and lasting personal brand"

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform.
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

Module 1. Self-Diagnosis for Personal Brand Building Reputation in the Market, SWOT, Audit and Benchmarking

• Identify, from the perspective of self-knowledge, the values that are the backbone of the personal brand
• Assess the starting point and take advantage of state-of-the-art self-knowledge tools
• Enhancing strengths and differences to work on positioning as a personal brand
• Extract relevant information about self-knowledge tools such as Ikigai
• Analyze the true impact of self-awareness on personal brand development through case studies
• Examine actors and personal brands that are benchmarks in a relevant sector to inspire you
• Exploring the first monetization avenue for personal branding
• Complete the Personal Branding Model Canvas as a guide in the process of Strategic Management Personal Brand Building

Module 2. Personal Brand Planning. Differential Factor Analysis Positioning pillars: Brand Core and Brand Positioning

• Turn weaknesses into strengths, and threats and strengths into opportunities to successfully develop the personal brand
• Discover, in the brand core, how it identifies the purpose, vision and values and see their practical utility
• Work on brand positioning, identifying the audience, the market and the targets and objectives, and study the value proposition as the core of our personal business model

Module 3. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

• Consider the elements of personality as useful in developing a brand name and tagline that defines us
• To build personal brand archetypes under different methodologies
• To substantiate ways of projecting our verbal and non-verbal identity to reinforce the credibility of our message
• Analyze the different resources of personal narratives
• Receive inspiration through personal storytelling success stories

Module 4. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques

• Develop valuable and high-impact content for the audience
• Discern among the most appropriate channels and techniques for the diffusion and virality of our messages
• Create and curate content to conceptualize a yearly energization plan based on our best competencies
• Establishing useful artificial intelligence tactics for building content
• Analyze the different ways to monetize the personal brand
• Being able to prevent a reputation crisis and how to manage it in the event it occurs 

Make the most of this opportunity to learn about the latest advances in this subject to apply it to your daily practice"