Expand your knowledge in Social Media Branding and become a reference in the digital market with this postgraduate certificate"

Currently, Social Media Branding has become a key discipline for building a solid and coherent image of a brand in the digital environment, and this is due to the fact that social networks are one of the main channels of communication between brands and their audience.

For this reason, having in-depth knowledge in this field is becoming increasingly important, as companies are looking for professionals with the skills and capacity to design and implement effective strategies in this area. This is where the need arises for this 100% online TECH Technological University postgraduate certificate in Social Media Branding, which offers quality education for those seeking to stand out in the 
digital market.

This postgraduate certificate is an opportunity for communication professionals to broaden their knowledge in the area of Social Media Branding and to acquire the necessary skills for the design of effective strategies in social networks. The Relearning pedagogical methodology, which is used in the program, allows students to learn much more effectively and reduces the long hours of study. 

A unique opportunity to study a flexible postgraduate certificate that adapts to the real needs of the graduate. All you need is a digital device with an Internet connection to view, at any time of the day, the content of this academic option, which is at the forefront.

It boosts the brand image of companies and professionals in social networks and attracts an increasingly demanding public"

This postgraduate certificate in Social Media Branding contains the most complete educational program on the market. The most important features include:

• The development of practical case studies presented by experts in Communication, Marketing and Public Relations
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Use the latest analytics tools to optimize your social media strategies"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. This will be done with the help of an innovative system of interactive videos made by renowned experts.

Elaborate really effective strategies in social networks thanks to the teaching acquired with this postgraduate certificate"

An academic option that adapts to you and therefore offers you the possibility to self-manage your study time and access the comprehensive Social Media Branding syllabus whenever you want"

The objectives that a student in this program can achieve are varied and ambitious. A postgraduate certificate that will allow students to develop skills to design and implement effective branding strategies in social networks, which will make them highly qualified professionals to work in the digital market. In addition, the student will acquire knowledge about the latest trends in digital marketing and learn how to manage the online reputation of a brand.

Get an eminently practical vision of social media management thanks to the case studies provided by the excellent teaching team of this program"

General Objectives

• Identify and define the main elements for developing and effectively managing a personal brand 
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Determine the importance of Social Media Branding and how a consistent digital presence can help boost your consistent digital presence can help boost your career
• Analyze the process of creating a content strategy that reflects personal brand identity and connects with the audience on different social media platforms
• Identify the different objectives that can be applied to personal branding in the social media
• Fundamentalize the use of Instagram, Facebook, Twitter and Tiktok for personal branding
• Identify best practices on these social platforms to increase engagement and visibility of the personal brand
• Examine the variables for analysis and measurement of results offered by each platform

In just 6 weeks you will be able to boost your clients' personal brand on Social Networks such as Instagram, Facebook, Twitter and Tiktok"