Get up to date on each and every one of the values that underpin a good personal brand"

In today's digital age, building a strong and attractive personal brand is essential to differentiate yourself in the job market and project an outstanding professional image. Personal Branding is not only important for those who are looking for a job or want to stand out in their career, but also for entrepreneurs and communicators who want to consolidate their projects and improve their online presence. 

It is in this context that the postgraduate certificate in Self-diagnosis for Personal Brand Building becomes an excellent option for those who want to stand out in this area. This postgraduate certificate addresses crucial aspects of personal brand building. First, the SWOT analysis is examined to identify personal strengths and weaknesses, as well as market threats and opportunities. An audit of the current personal brand will also be practiced to identify areas for improvement and opportunities for growth. Similarly, Benchmarking will be analyzed to master the best practices in brand building and apply them in personal strategy. 

This fantastic academic opportunity is 100% online and relies on the Relearning pedagogical methodology, promoted by TECH Technological University. This is based on the targeted reiteration of content in dynamic resources such as case studies or interactive diagrams. In addition, flexibility is offered to organize the academic materials according to the student's needs.

Excels in performing SWOT analysis to consider all the factors that will determine your personal brand"

This postgraduate certificate in Self-diagnosis for Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in Self-diagnosis for Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will have everything you need to identify the factors that will launch your professional brand to success"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

Determine your true professional purpose through very useful strategies that you will delve into at length during this academic opportunity"

Get the most out of the most advanced self-knowledge tools after only 150 hours of educational training"

After completing this program, the student will be highly prepared to evaluate the personal brand of a communications company and align it with its values and culture, or to do the same with his or her own. In addition, you will be able to deepen key skills such as effective communication, leadership and teamwork. You will also acquire practical and strategic knowledge to build a solid and coherent personal brand, which will allow you to stand out in the job market and advance in your professional career with greater security and confidence. . 

Achieve the objectives of this postgraduate certificate and explore the best ways to monetize your personal brand"

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Identify, from the perspective of self-knowledge, the values that are the backbone of the personal brand
• Assess the starting point and take advantage of state-of-the-art self-knowledge tools
• Enhancing strengths and differences to work on positioning as a personal brand
• Extract relevant information about self-knowledge tools such as Ikigai
• Analyze the true impact of self-awareness on personal brand development through case studies
• Examine actors and personal brands that are benchmarks in a relevant sectorto inspire you
• Exploring the first monetization avenue for personal branding
• Complete the Personal Branding Model Canvas as a guide in the process of Strategic Management Personal Brand Building

You will achieve your objectives thanks to the most innovative academic resources, such as self-assessment exercises, master classes or in-depth videos"