Specialize in communication and marketing and help your business to grow thanks to your specific knowledge in these areas” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH you will have access to Harvard Business School case studies"  

The Postgraduate diploma in Communication and Marketing is a customized program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success in the management of communication and business marketing. 

Know the most current marketing strategies and apply them successfully in your business”

Syllabus

The Postgraduate diploma in Communication and Marketing at TECH Global University is an intensive program that prepares you to face decisions in corporate communication and reputation management.

The content of the Postgraduate diploma in Communication and Marketing is designed to promote the development of managerial skills that enable more thorough decision-making in uncertain environments.

Throughout 375 hours of study, the student will analyze a multitude of practical cases through individual work, adding a better competitive edge to their professional profile. It is, therefore, an authentic immersion in real
business situations.

This Postgraduate diploma deals in depth with all communication areas of the company and is designed to help managers understand communication from a strategic, international and innovative perspective.

A plan designed for you, focused on improving your career and preparing you to achieve excellence in business management and administration. A program that understands both the student’s and their company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Managerial Skills
Module 2. Marketing and Communication
Module 3. Customer Relationship Management
Module 4. Communication Strategy in the Digital World

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Managerial Skills

1.1. Public Speaking and Spokesperson Training

1.1.1. Interpersonal Communication
1.1.2. Communication Skills and Influence
1.1.3. Communication Barriers

1.2. Communication and Leadership

1.2.1. Leadership and Leadership Styles
1.2.2. Motivation
1.2.3. Skills and Abilities of the Leader 2.0

1.3. Personal Branding

1.3.1. Strategies for Personal Brand Development
1.3.2. Personal Branding Laws
1.3.3. Tools for Creating Personal Brands

1.4. Team Management

1.4.1. Work Teams and Management Meetings
1.4.2. Managing Change Processes
1.4.3. Managing Multicultural Teams
1.4.4. Coaching

1.5. Negotiation and Conflict Resolution

1.5.1. Effective Negotiation Techniques
1.5.2. Interpersonal Conflicts
1.5.3. Intercultural Negotiation

1.6. Emotional Intelligence

1.6.1. Emotional Intelligence and Communication
1.6.2. Assertiveness, Empathy, and Active Listening
1.6.3. Self-Esteem and Emotional Language

1.7. Relational Capital: Coworking

1.7.1. Managing Human Capital
1.7.2. Performance Analysis
1.7.3. Managing Equality and Diversity
1.7.4. Innovation in People Management

1.8. Time Management

1.8.1. Planning, Organisation and Control
1.8.2. The Methodology of Time Management
1.8.3. Action Plans
1.8.4. Tools for Efficient Time Management

Module 2. Marketing and Communication

2.1. Product Placement and Branded Content

2.1.1. Unique Forms of Communication and Brand Placement 
2.1.2. Concepts, Products and Services in User-Friendly Media

2.2. Digital Media Planning and Contracting

2.2.1. Real Time Bidding
2.2.2. Integrated Digital Campaign Planning 
2.2.3. Advertising Investment Control Scorecard

2.3. Promotional Marketing

2.3.1. Consumer Promotions
2.3.2. Sales Force, Channel, Point of Sale and Special Promotions 
2.3.3. Success and Cost-Effectiveness of Promotional Actions

2.4. Planning, Execution and Measurement of SEM Campaigns

2.4.1. Search Engine Marketing 
2.4.2. Conversion of Traffic to Qualified Traffic 
2.4.3. SEM Project Management

2.5. Metrics and Results Analysis in Public Digital Campaigns

2.5.1. Ad servers
2.5.2. Traditional Metrics and Digital GRPs
2.5.3. CrossMedia and Interactions

2.6. Display Advertising, Rich Media and Viral Publicity

2.6.1. Media, Formats and Supports 
2.6.2. The Conversion Cycle
2.6.3. Buzz Marketing and WOM

2.7. Mobile Marketing, Geo-localization and Internet TV

2.7.1. New Mobile Marketing Applications
2.7.2. Geo-localization
2.7.3. Applications which Integrate Websites, Geotagging and Mobile

2.8. Advertising Effectiveness

2.8.1. Research Techniques and Tracking Campaigns 
2.8.2. Coverage and Effective Frequency Analysis
2.8.3. Notoriety and Time Distribution Patterns of Advertising Pressure

Module 3. Customer Relationship Management

3.1. CRM and Relational Marketing

3.1.1. Business Philosophy or Strategic Orientation
3.1.2. Customer Identification and Differentiation
3.1.3. The Company and its Stakeholders
3.1.4. Clienting Clienteling

3.2. Database Marketing and Customer Relationship Management

3.2.1. Database Marketing Applications
3.2.2. Laws and Regulations
3.2.3. Information Sources, Storage, and Processing

3.3. Consumer Psychology and Behavior

3.3.1. The Study of Consumer Behavior
3.3.2. Internal and External Consumer Factors
3.3.3. Consumer Decision Process
3.3.4. Consumerism, Society, Marketing, and Ethics

3.4. Consumer Centric Marketing

3.4.1. Segmentation 
3.4.2. Profitability Analysis
3.4.3. Customer Loyalty Strategies

3.5. CRM Management Techniques

3.5.1. Direct Marketing
3.5.2. Multichannel Integration
3.5.3. Viral Marketing

3.6. Advantages and Risks of Implementing CRM

3.6.1. CRM, Sales and Costs
3.6.2. Customer Satisfaction and Loyalty
3.6.3. Technology Implementation
3.6.4. Strategic and Management Errors

Module 4. Communication Strategy in the Digital World

4.1. Web 2.0 or the Social Web

4.1.1. Organization in the Age of Conversation
4.1.2. Web 2.0 Is All About People
4.1.3. Digital Environment and New Communication Formats

4.2. Digital Communication and Reputation

4.2.1. Online Reputation Report
4.2.2. Netiquette and Good Practices on Social Media
4.2.3. Branding and Networking 2.0

4.3. Designing and Planning an Online Reputation Plan

4.3.1. Brand Reputation Plan
4.3.2. General metrics, ROI, and Social CRM
4.3.3. Online Crisis and Reputational SEO

4.4. General, Professional, and Microblogging Platforms

4.4.1. Facebook
4.4.2. LinkedIn
4.4.3. Twitter

4.5. Video, Image, and Mobility Platforms

4.5.1. YouTube
4.5.2. Instagram
4.5.3. Flickr
4.5.4. Vimeo
4.5.5. Pinterest

4.6. Content and Storytelling Strategy

4.6.1. Corporate Blogging
4.6.2. Content Marketing Strategy
4.6.3. Creating a Content Plan
4.6.4. Content Curation Strategy 

4.7. Social Media Strategies

4.7.1. Corporate PR and Social Media
4.7.2. Defining the Strategy to Be Followed in Each Medium
4.7.3. Analysis and Evaluation of Results

4.8. Community Management

4.8.1. Functions, Duties, and Responsibilities of the Community Manager
4.8.2. Social Media Manager
4.8.3. Social Media Strategist

4.9. Social Media Plan

4.9.1. Designing a Social Media Plan
4.9.2. Schedule, Budget, Expectations, and Monitoring
4.9.3. Contingency Protocol in Case of Crisis

4.10. Online Monitoring Tools 

4.10.1. Management Tools and Desktop Applications 
4.10.2. Monitoring and Research Tools

Become a successful community manager and every company will want you on staff"