University certificate
The world's largest school of business”
Syllabus
This university degree is designed to adapt to the needs of the professional, since it is offered completely online, which offers the possibility of choosing the most convenient time and place to study. Lasting 6 weeks, this customized program aims to provide a unique and stimulating experience to lay the foundation for professional success in the field of Real Estate Management.
You will learn how to perfectly manage automatic processes, applying Artificial Intelligence and Online Reality to the real estate sector"
Syllabus
The objective of the Postgraduate certificate in Technology Applied to Real Estate is to update the knowledge of professionals in the area of Real Estate Management in order to improve their ability to make financial decisions.
The program focuses on developing managerial competencies for a rigorous professional performance in uncertain environments, analyzing several case studies through individual and team work during 6 weeks. In this way, it covers the latest technological advances in the real estate sector in depth, from the management of social networks, the application of Big Data and Market Place, the use of CRM or Online Reality, among other relevant topics.
In addition, the curriculum is designed to broaden the competencies of specialists in this field, from a strategic, technological and innovative perspective. Thus, the Postgraduate certificate fosters the student's leadership to lead high-performance work teams in the sector.
Likewise, the teaching materials are available in various multimedia and textual formats to adapt to the academic requirements of each student and optimize the teaching process.
This Postgraduate certificate takes place over 6 weeks and is divided into 1 module:
Module 1. Technology applied to Real Estate
Where, When and How is it Taught?
TECH offers the possibility of developing this Postgraduate certificate in Technology Applied to Real Estate completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, allowing him/her to self-manage his/her study time.
Module 1. Technology applied to Real Estate
1.1. New technologies: PropTech
1.1.1. Introduction
1.1.2. The process of change: Internet and SEO positioning
1.1.3. The process of change: Blockchain and Artificial Intelligence
1.1.4. Tools for digital transformation
1.2. Social media
1.2.1. Definition
1.2.2. Specific Aspects
1.2.3. Uses applied to Real Estate
1.2.4. Main market operators
1.3. Big Data
1.3.1. Definition
1.3.2. Specific Aspects
1.3.3. Uses applied to Real Estate
1.3.4. Main market operators
1.4. Market place
1.4.1. Definition
1.4.2. Specific Aspects
1.4.3. Uses applied to Real Estate
1.4.4. Main market operators
1.5. MLS
1.5.1. Definition
1.5.2. Specific Aspects
1.5.3. Uses applied to Real Estate
1.5.4. Main market operators
1.6. Customer Relationship Management (CRM)
1.6.1. Definition
1.6.2. Specific Aspects
1.6.3. Uses applied to Real Estate
1.6.4. Main market operators
1.7. Crowdfunding
1.7.1. Definition
1.7.2. Specific Aspects
1.7.3. Uses applied to Real Estate
1.7.4. Main market operators
1.8. Fintech
1.8.1. Definition
1.8.2. Specific Aspects
1.8.3. Uses applied to Real Estate
1.8.4. Main market operators
1.9. Artificial Intelligence and Virtual Reality
1.9.1. Definition
1.9.2. Specific Aspects
1.9.3. Uses applied to Real Estate
1.9.4. Main market operators
1.10. Automatic processes: Chatbot
1.10.1. Definition
1.10.2. Specific Aspects
1.10.3. Uses applied to Real Estate
1.10.4. Main market operators
Masters the comparative, cost, residual and capitalization method and offers effective and quality advice”
Teaching Objectives
This Postgraduate certificate allows the professional to acquire essential skills and knowledge to apply in the real estate sector, including the use of advanced technological tools with which to optimize sales, rental and property management processes. Thus, they will learn how to implement real estate management software, online listing platforms, virtual or augmented reality solutions, data analysis tools and automation systems. In addition, this program provides the student with a detailed understanding of how these technologies are changing the industry and how they can be used to improve their efficiency and success in today's marketplace.
Take your real estate career to the highest level through the most updated knowledge on Big Data, Market Place, CRM or Artificial Intelligence"
TECH makes the goals of their students their own goals too.
Working together to achieve them.
The Postgraduate certificate in Technology Applied to Real Estate will train students to:
- Manage the technology currently used in the real estate sector
- Detect the main players that make up today's PropTech
- Define the main taxes levied on profitability in the financial sector
- Detect the key points in the design process in order to know how to act in the event of possible drawbacks
- Know the methodology to monetize in the construction world
- Establish the areas and strategies of any company in Human Resources
- Know the functioning of the land registry and the registry procedure in its entirety
Postgraduate Certificate in Technology Applied to Real Estate
Technology has revolutionized the real estate industry, and it is essential that real estate professionals stay up-to-date with the latest tools and techniques to succeed in today's market. At TECH, we have developed a Postgraduate Certificate in Technology Applied to Real Estate, designed to provide students with cutting-edge virtual training in the use of technologies applied to the real estate world. This program offers a comprehensive approach that covers several areas, including the use of real estate management software and applications, data analysis and big data, digital marketing and online sales strategies, as well as the use of online and augmented reality tools for the visualization and presentation of properties.
In this course, students will learn the technical and strategic skills necessary to take full advantage of the opportunities offered by technology in real estate. Participants will be able to acquire up-to-date knowledge on how to use social media, digital marketing and other online tools to promote properties and attract potential buyers or renters. In addition, topics such as database management, real estate data analysis and the use of property management software to optimize processes and increase efficiency in the real estate business will be addressed. This course will provide participants with a competitive edge in the job market, preparing them to face the challenges and opportunities that technology offers in today's real estate industry.