With this program, you will learn the main strategies of communication, persuasion, and message development thanks to a group of experts in political marketing"

With this program, you will learn the main strategies of communication, persuasion, and message development thanks to a group of experts in political marketing". Undoubtedly, this marked a before and after in electoral strategies around the world, which now use the digital scenario as another option, and sometimes a preferential one, to reach their electorate and use it as an instrument of government.

Given this reality, the professional who wishes to manage any marketing and political communication campaign must be aware of the strategic innovations used in this field and possess a deep knowledge of leadership and communication. In order to integrate all this, TECH has created this Hybrid Master's Degree, which combines the best academic syllabus with a practical stay in a leading company in the sector. 

Therefore, the professional who enters this university program will do so with innovative multimedia content, which will allow him to deepen Political and Electoral Marketing in the construction of the political strategy and the electoral campaign. All this with a syllabus available 24 hours a day, from any device with an Internet connection. 

Once the theoretical phase is completed, the professional will carry out a practical internship in a leading company in the field of Marketing and Political Communication. In this way, and during 3 intensive weeks, the graduate will be able to be with the best specialists in this field, seeing first-hand how their day-to-day work is, how communication is planned, and how crisis management is carried out.

TECHoffers, in this way, an excellent opportunity to progress in the area of Marketing and Political Communication department management through a flexible and comfortable university education that responds, from a theoretical-practical perspective to the real needs of professionals who wish to give a boost to their careers. 

Enhance your skills by taking a 3-week internship in one of the best international marketing companies"

This Hybrid Master's Degree in Marketing and Political Communications Management contains the most complete and up-to-date program on the market. Its most notable features are:

• More than 100 case studies presented by experts in Policy communication
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Comprehensive systematized action plans in the business field
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Practical guides for the use of the main political Communication tools
• Special emphasis on the most innovative methodologies for the application of leadership techniques in business
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection
• The possibility of an internship in leading companies in the sector

You will work alongside the best professionals in the world of Political Communications who will guide you to achieve excellence"

In this Professional Master's Degree proposal, of a professionalizing nature and blended learning modality, the program is intended to update nursing professionals who develop their functions in high performance centers, clinical or hospital centers, and who require a high level of qualification. The content is based on the latest scientific evidence and is organized in a didactic way to integrate theoretical knowledge into nursing practice. The theoretical-practical elements allow professionals to update their knowledge and help them to make the right decisions in patient care.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education program to learn in real situations. This program's design is based on Problem Based Learning, by means of which the student must try to solve different professional practice situations that will be presented throughout the program. For this purpose, the student will be assisted
by an innovative interactive video system created by renowned experts.

Manage the communications of political organizations, applying social and electoral marketing strategies"

You will have access to the most current contents in this sector, all elaborated following the methodology perfected by TECH: Relearning"

In this first part of the Hybrid Master's Degree in Marketing Management and Political Communication, the student will have access to a 100% online syllabus, which has been designed to boost their career. In addition, during 12 months, they will have continuous access to the contents from anywhere in the world and at the time that best suits their needs. Therefore, after completing the program, the student will be better prepared to perform various activities in a face-to-face stay in a Digital Marketing agency.

Multimedia pills, essential readings, case studies... you have a wide range of didactic material that you can access 24 hours a day from any electronic device with an internet connection" 

Module 1. Society, Citizenship and Politics 

1.1. Citizens and Society 

1.1.1. Concept of Society 
1.1.2. Citizen's Rights and Duties 
1.1.3. Types of Citizens 

1.2. Social Change 

1.2.1. Concept of Social Change 
1.2.2. Factors of Social Change 
1.2.3. Social Change Transformation 

1.3. Citizen Participation 

1.3.1. Social and Citizen Participation 
1.3.2. Collective Decision Making 
1.3.3. Forms of Citizen Participation 

1.4. Public Opinion 

1.4.1. Forms of Public Opinion 
1.4.2. Pressure Groups 
1.4.3. Population Groups in Public Opinion 

1.5. Society, Politics and Power 

1.5.1. Power in Society 
1.5.2. Reality of Politics 
1.5.3. Political Behavioral Factors 

1.6. Ideologies and Political Action 

1.6.1. Concept and Dimensions of Ideology 
1.6.2. Ideological Groups 
1.6.3. Manifestations of Ideology 

1.7. Dimensions of Politics 

1.7.1. Political Regimes 
1.7.2. Political Systems 
1.7.3. Public Policy Factors 

1.8. Political Systems 

1.8.1. Concept and Characteristics 
1.8.2. Types of Policy Systems 

1.9. Democracy: Representation and Participation 

1.9.1. Definition of Democracy 
1.9.2. Types of Democracy 
1.9.3. Levels of Citizen Participation 

1.10. International Political Scenarios 

1.10.1. Policy Scenarios in Europe
1.10.2. Policy Scenarios in North America 
1.10.3. Policy Scenarios in Central America 
1.10.4. Policy Scenarios in Latin America 

Module 2. Management and Strategy of Companies and Organizations 

2.1. General Management 

2.1.1. The Concept of General Management 
2.1.2. The Role of the Director 
2.1.3. The CEO and their Responsibilities 
2.1.4. Transforming the Work of Management 

2.2. Management and Leadership Development 

2.2.1. Concept of Management Development 
2.2.2. Concept of Leadership 
2.2.3. Leadership Theories 
2.2.4. Leadership Styles 
2.2.5. Intelligence in Leadership 
2.2.6. The Challenges of Today's Leader 

2.3. Planning and Strategy 

2.3.1. The Plan in a Strategy 
2.3.2. Strategic Positioning 
2.3.3. Strategy in Companies 
2.3.4. Planning 

2.4. Strategic Management 

2.4.1. The Concept of Strategy 
2.4.2. The Process of Strategic Management 
2.4.3. Approaches in Strategic Management 

2.5. Digital Strategy 

2.5.1. Technology Strategy and its Impact on Digital Innovation 
2.5.2. Strategic Planning of Information Technologies 
2.5.3. Strategy and The Internet 

2.6. Corporate Strategy 

2.6.1. The Concept of Corporate Strategy
2.6.2. Types of Corporate Strategies 
2.6.3. Corporate Strategy Definition Tools 

2.7. Corporate Strategy and Technology Strategy 

2.7.1. Creating Value for Customers and Shareholders 
2.7.2. Strategic IS/IT Decisions 
2.7.3. Corporate Strategy vs Technology and Digital Strategy 

2.8. Strategy Implementation 

2.8.1. Indicator Systems and Process Approach 
2.8.2. Strategic Map 
2.8.3. Differentiation and Alignment 

2.9. Financial Management 

2.9.1. Sector Opportunities and Threats 
2.9.2. The Concept of Value and Value Chain 
2.9.3. Scenario Analysis, Decision-Making and Contingency Planning 

2.10. Strategic Human Resources Management 

2.10.1. Job Design, Recruitment, and Selection 
2.10.2. Training and Career Development 
2.10.3. Strategic Approach to People Management 
2.10.4. Design and Implementation of Personnel Policies and Practices 

Module 3. Strategic and Operational Marketing   

3.1. Fundamentals of Marketing 

3.1.1. The Concept of Marketing 
3.1.2. The Basic Elements of Marketing 
3.1.3. Marketing Activities in Companies 

3.2. Marketing Management 

3.2.1. The Concept of Marketing Management 
3.2.2. New Trends in Marketing 
3.2.3. A New Marketplace: Consumer and Business Capabilities 
3.2.4. Holistic MK Orientation 
3.2.5. Update on the 4Ps of Marketing 
3.2.6. Marketing Management Tasks 

3.3. The Function of Strategic Marketing 

3.3.1. The Concept of Strategic Marketing
3.3.2. Concept of Strategic Marketing Planning 
3.3.3. Stages in the Process of Strategic Marketing Planning 

3.4. Marketing Strategy Dimensions 

3.4.1. Marketing Strategies 
3.4.2. Types of Marketing Strategies 

3.5. Marketing Mix 

3.5.1. Marketing Mix Concept 
3.5.2. Product Strategies 
3.5.3. Pricing Strategies 
3.5.4. Distribution Strategies 
3.5.5. Communication Strategies 

3.6. Marketing Digital 

3.6.1. Digital Marketing Concept 
3.6.2. Marketing Strategies in Digital Marketing 

3.7. Inbound Marketing 

3.7.1. Effective Inbound Marketing 
3.7.2. The Benefits of Inbound Marketing 
3.7.3. Measuring the Success of Inbound Marketing 

3.8. Developing the Marketing Plan 

3.8.1. Marketing Plan Concept 
3.8.2. Situation Analysis and Diagnosis 
3.8.3. Strategic Marketing Decisions 
3.8.4. Operating Marketing Decisions 

3.9. Managing Marketing Groups 

3.9.1. Marketing Groups 
3.9.2. The Creation of Marketing Groups 
3.9.3. Guidelines for Managing a Marketing Group 
3.9.4. The Future of Marketing Groups 

3.10. Social Business 

3.10.1. Web 2.0 Strategic Vision and its Challenges 
3.10.2. Convergence Opportunities and ICT Trends
3.10.3. How to Monetize Web 2.0 and Social Media 

Module 4. Corporate Communication 

4.1. Communication in Organizations 

4.1.1. Organizations, People and Society
4.1.2. Historical Evolution of Organizational Behavior 
4.1.3. Bidirectional Communication 

4.2. Trends in Business Communication 

4.2.1. Generation and Distribution of Corporate Content 
4.2.2. Business Communication on the Web 2.0 
4.2.3. Implementation of Metrics in the Communication Process 

4.3. Advertising Communication 

4.3.1. Integrated Marketing Communication 
4.3.2. Advertising Communication Plan 
4.3.3. Merchandising as a Communication Technique  

4.4. Effects of the Media 

4.4.1. Efficiency of Commercial and Advertising Communication 
4.4.2. Theories on the Effects of the Media 
4.4.3. Social and Co-creation Models 

4.5. Online Agencies, Media and Channels 

4.5.1. Integral, Creative and Online Agencies 
4.5.2. Traditional and New Media 
4.5.3. Online Channels 
4.5.4. Other Digital Players 

4.6. Communication in Crisis Situations 

4.6.1. Definition and Types of Crises
4.6.2. Phases of the Crisis 
4.6.3. Messages: Contents and Moments 

4.7. Digital Communication and Reputation 

4.7.1. Online Reputation Report
4.7.2. Netiquette and Good Practices on Social Media 
4.7.3. Branding and Networking 2.0 

4.8. Internal Communication 

4.8.1. Motivational Programs, Social Action, Participation and Training with Human Resources 
4.8.2. Internal Communication Support and Tools 
4.8.3. Internal Communication Plan 

4.9. Branding 

4.9.1. The Brand and Their Functions 
4.9.2. Brand Creation (Branding) 
4.9.3. Brand Architecture 

4.10. Integral Communication Plans 

4.10.1. Audit and Diagnosis 
4.10.2. Elaboration of Communication Plan 
4.10.3. Measuring results: KPIs and ROI 

Module 5. Organizations: Crisis Management and Social Responsibility 

5.1. Organisational Design 

5.1.1. Organizational Design Concept 
5.1.2. Organizational structure 
5.1.3. Types of Organizational Designs 

5.2. Organizational Structure

5.2.1. Main Coordination Mechanisms 
5.2.2. Departments and Organization Charts 
5.2.3. Authority and Responsibility 
5.2.4. Empowerment 

5.3. Corporate Social Responsibility 

5.3.1. Social Commitment 
5.3.2. Sustainable Organizations 
5.3.3. Business Ethics 

5.4. Social Responsibility in Organizations 

5.4.1. CSR Management in Organizations 
5.4.2. CSR Towards Employees 
5.4.3. Sustainable Action 

5.5. Reputation Management 

5.5.1. Corporative Reputation Management 
5.5.2. Focus on Brand Reputation 
5.5.3. Leadership Reputation Management 

5.6. Reputation Risk and Crisis Management 

5.6.1. Listening to and Managing Feedback
5.6.2. Procedures, Crisis Manual and Contingency Plans
5.6.3. Spokesperson Training in Emergency Situations 

5.7. Conflicts in Organizations 

5.7.1. Interpersonal Conflicts 
5.7.2. Conflict Conditions 
5.7.3. Consequences of Conflicts 

5.8. Lobbies and Pressure Groups 

5.8.1. Opinion Groups and Their Actions in Businesses and Institutions 
5.8.2. Institutional Relations and Lobbying 
5.8.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media 

5.9. Negotiation 

5.9.1. Intercultural Negotiation 
5.9.2. Negotiation Focuses 
5.9.3. Effective Negotiation Techniques 
5.9.4. Restructuring

5.10. Corporate Brand Strategy 

5.10.1. Public Image and Stakeholders 
5.10.2. Corporate Branding Strategy and Management
5.10.3. Corporate Communication Strategy in Line With Brand Identity 

Module 6. Marketing and Institutional Communication   

6.1. Political Action in Institutions 

6.1.1. Concept of Institution 
6.1.2. Types of Institutions and Social Groups 
6.1.3. Institutional Actions 

6.2. Institutional Marketing 

6.2.1. Institutional Markets: Citizens and Entities 
6.2.2. Institutional Offering 
6.2.3. Citizen Satisfaction 

6.3. Marketing Plans in the Institutions 

6.3.1. Institutional Environment Analysis 
6.3.2. Objectives of the Institution 
6.3.3. Strategic and Operational Actions 

6.4. Public Communication 

6.4.1. Political Communication Agents 
6.4.2. Formal Media: Press and Institutions 
6.4.3. Informal Media: Networks and Opinion Makers 

6.5. Institutional Communication Strategies 

6.5.1. Institutional Information Content 
6.5.2. Institutional Communication Objectives 
6.5.3. Main Communication Strategies 

6.6. Institutional Policy Agenda Planning 

6.6.1. Development of the Institutional Agenda
6.6.2. Design of Institutional Campaigns
6.6.3. Target Groups of the Campaigns

6.7. Government communication: open government 

6.7.1. Open Government Concept 
6.7.2. Media 
6.7.3. Types of Messages 

6.8. Political Communication in Democracies 

6.8.1. Demand for Information in Democratic Societies 
6.8.2. Institutions as Sources of Information 
6.8.3. The media 

6.9. Digital Democracy 

6.9.1. Concept of Digital Democracy 
6.9.2. Social Dialogue on the Internet 
6.9.3. Elements of Use on the Internet 

6.10. Social Responsibility in Institutions 

6.10.1. Human Rights and Social Responsibility 
6.10.2. Climate Change and Social Responsibility 
6.10.3. Institutional Ethics 

Module 7. Political Marketing     

7.1. Marketing Social 

7.1.1. Marketing Social 
7.1.2. Socially Responsible Marketing 
7.1.3. Social Cause Marketing 

7.2. Introduction to Political and Electoral Marketing 

7.2.1. Political Marketing 
7.2.2. Election Marketing 
7.2.3. Political Market Components 

7.3. Citizens 

7.3.1. Social Organizations 
7.3.2. Organizations and Parties 
7.3.3. Affiliates and Supporters 

7.4. Social and Political Research 

7.4.1. Contents of Social and Political Research 
7.4.2. Social Research Techniques 
7.4.3. Results of Social and Political Research 

7.5. Diagnosis of the Social and Political Situation 

7.5.1. Analysis of Social and Political Demand
7.5.2. Analysis of Political Offers 
7.5.3. Social and Political Expectations 

7.6. Political Marketing Plan 

7.6.1. Introduction 
7.6.2. Advantages of the Political Marketing Plan 
7.6.3. Stages of the Political Marketing Plan 

7.7. Analysis of the Political Organization 

7.7.1. Internal Analysis of the Political Organization 
7.7.2. Analysis of Political Competition 
7.7.3. Social and Political Environment Analysis 
7.7.4. SWOT Political Organization 

7.8. Objectives and Strategies of the Political Marketing Plan 

7.8.1. Target definition 
7.8.2. Determination of Strategies 

7.9. Political Strategy Action Plan 

7.9.1. Action Plan Contents 
7.9.2. Action Measurement Criteria 
7.9.3. Monitoring Indicators 

7.10. Implementation of the Political Marketing Plan 

7.10.1. Tasks of the Steering Committees 
7.10.2. Execution of the Action Plan 
7.10.3. Plan Contingencies: Contingencies 

Module 8. Electoral Marketing    

8.1. Electoral Market Components 

8.1.1. Introduction to the Electoral Market 
8.1.2. Electoral Roll 
8.1.3. The Electoral Offer: Parties and Coalitions 

8.2. Electoral Behavior 

8.2.1. Introduction 
8.2.2. Voting Trends 
8.2.3. Voting Motivations 

8.3. Electoral Market Research 

8.3.1. Research Contents 
8.3.2. Qualitative Techniques 
8.3.3. Quantitative Techniques 

8.4. Voting Intention Studies 

8.4.1. Pre-Election Studies 
8.4.2. Exit Polls 
8.4.3. Vote Estimates 

8.5. Diagnosis of the Electoral Situation 

8.5.1. Electoral Demand Analysis 
8.5.2. Parties Offer Analysis 
8.5.3. Candidates Offer Analysis 

8.6. Election Campaign Plan 

8.6.1. Introduction 
8.6.2. Stages of the Electoral Campaign 
8.6.3. Election Campaign Deadlines 

8.7. Electoral Product 

8.7.1. Electoral Program 
8.7.2. Candidates 
8.7.3. Political Brands 

8.8. Election Campaign Organization 

8.8.1. Election Campaign Committee 
8.8.2. Work Teams 

8.9. Election Campaign Action Plan 

8.9.1. Personal Actions 
8.9.2. Virtual Actions 
8.9.3. Electoral Publicity Actions 
8.9.4. Follow-Up of Electoral Actions 

8.10. Electoral Results 

8.10.1. Post-election Analysis 
8.10.2. Interpretation of Electoral Results 
8.10.3. Political and Electoral Consequences of the Result 

Module 9. Leadership and Personal Communication   

9.1. Communication and Leadership 

9.1.1. Leadership and Leadership Styles 
9.1.2. Motivation 
9.1.3. Skills and Abilities of the Leader 2.0 

9.2. Interpersonal Communication 

9.2.1. Body Language 
9.2.2. Assertive Communication 
9.2.3. Interviews 

9.3. Personal and Influential Skills 

9.3.1. Impact and Influence 
9.3.2. Stress Mastery 
9.3.3. Time Management 

9.4. Strategic Leadership 

9.4.1. Leadership Models 
9.4.2. Coaching 
9.4.3. Mentoring 
9.4.4. Transformational Leadership 

9.5. Public Speaking and Spokesperson Education 

9.5.1. Interpersonal Communication 
9.5.2. Communication Skills and Influence 
9.5.3. Barriers to Personal Communication 

9.6. Power in the Organization 

9.6.1. Power within Organizations 
9.6.2. Structural Power Sources 
9.6.3. Political Tactics 

9.7. The Managerial Role and CSR 

9.7.1. Strategic Vision and Corporate Social Responsibility 
9.7.2. Systems and Models for Implementing CSR 
9.7.3. Organization of CSR Roles and Responsibilities 

9.8. Emotional Intelligence 

9.8.1. Emotional Intelligence and Communication 
9.8.2. Assertiveness, Empathy, and Active Listening 
9.8.3. Self-Esteem and Emotional Language 

9.9. Psychological Profile of the Candidate 

9.9.1. Psychology of Leadership 
9.9.2. Politicians' Personality Typology 
9.9.3. Expectations About the Ideal Candidate 

9.10. Personal Branding 

9.10.1. Strategies to Develop Personal Branding 
9.10.2. Personal Branding Laws 
9.10.3. Tools for Creating Personal Brands 

Module 10. Construction of the Political and Electoral Strategy   

10.1. Electoral Systems 

10.1.1. Regulatory Framework
10.1.2. Electoral Regulations 

10.2. Data Science and Big Data 

10.2.1. Business Intelligence 
10.2.2. Methodology and Analysis of Large Volumes of Data 
10.2.3. Data Extraction, Processing, and Loading

10.3. Political Coaching 

10.3.1. Coaching Concept 
10.3.2. Political Coaching Methodologies 
10.3.3. Advantages of Political Coaching 

10.4. Political Innovation 

10.4.1. Benefits of Innovation 
10.4.2. Sources of Idea Generation 
10.4.3. Innovative Ideas and Supports 

10.5. Voter Behavior 

10.5.1. Political Information Processing 
10.5.2. Message Evaluation 
10.5.3. Voting Decision Models 
10.5.4. Voting Decision Times 

10.6. Voter Segmentation 

10.6.1. Voter Characteristics 
10.6.2. Mobilized Voters: Loyal and Volatile 
10.6.3. Targeting y Microtargeting 

10.7. Political Branding 

10.7.1. Political Brand Building 
10.7.2. Political Brand Importance 
10.7.3. Political Branding and Candidate Branding 

10.8. Political Leadership 

10.8.1. Definition
10.8.2. Leadership Styles in Politics 
10.8.3. Candidate Positioning 

10.9. Political Messages 

10.9.1. Creative Process in Electoral Campaigns 
10.9.2. Core Message: Positioning of the Organization 
10.9.3. Tactical Messages: Positive and Negative 

10.10. Content and Storytelling Strategy 

10.10.1. Corporate Blogging 
10.10.2. Content Marketing Strategy 
10.10.3. Creating a Content Plan 
10.10.4. Content Curation Strategy 

Module 11. The Electoral Campaign: Conventional Tools for Action 

11.1. Electoral Communication 

11.1.1. Image in Electoral Campaigns 
11.1.2. Political Advertising 
11.1.3. Electoral Communication Plan 
11.1.4. Electoral Communication Audits 

11.2. Communication Offices 

11.2.1. Identifying Opportunities and Information Needs 
11.2.2. Management of Reports and Spokesperson Interviews 
11.2.3. Virtual Press Room and e-Communication 
11.2.4. Buying Advertising Space 

11.3. Public Relations 

11.3.1. PR Strategy and Practice PP 
11.3.2. Protocol and Ceremonial Rules 
11.3.3. Event Organization and Creative Management 

11.4. Political Discourse 

11.4.1. Narrative Structure 
11.4.2. NLP-Based Storytelling 
11.4.3. Political Oratory 

11.5. Electoral Debates 

11.5.1. Preparation: Topics, Interventions and Reactions 
11.5.2. The Candidate's Image 
11.5.3. Verbal and Non-Verbal Communication 

11.6. Meetings with Voters 

11.6.1. Central Campaign Meeting
11.6.2. Sectoral Events 
11.6.3. Segmented Meetings 

11.7. Election Advertising: 360º Campaigns 

11.7.1. Claim Central and Complementary  Campaign 
11.7.2. Election Photos and Videos 
11.7.3. Media Outlets 

11.8. Campaign Logistics 

11.8.1. Organization of Events 
11.8.2. Physical Distribution of Content 
11.8.3. Human Resources in Electoral Logistics 

11.9. Electoral Propaganda and Merchandising 

11.9.1. Institutional Announcements 
11.9.2. Election Canvassing 
11.9.3. Gift Material 

11.10. Campaign Fundraising and Fund Management 

11.10.1. Arguments for Collection 
11.10.2. Collection Activities 
11.10.3. Crowdfunding Platforms 
11.10.4. Ethical Management of Funds 

Module 12. The Election Campaign: Online Tools for Action 

12.1. Social Media Platforms 

12.1.1. General, Professional, and Microblogging Platforms 
12.1.2. Video, Image, and Mobility Platforms 

12.2. Social Media Strategies 

12.2.1. Corporate PR and Social Media 
12.2.2. Defining the Strategy to Be Followed in Each Medium 
12.2.3. Analysis and Evaluation of Results 

12.3. Social Web 

12.3.1. Organization in the Age of Conversation 
12.3.2. Web 2.0 Is All About People 
12.3.3. Digital Environment and New Communication Formats 

12.4. Developing E-Mail Campaigns 

12.4.1. Lists of Subscribers, Leads, and Customers
12.4.2. E-Mail Marketing Tools and Resources
12.4.3. Online Writing for E-Mail Marketing Campaigns 

12.5. Mobile Marketing 

12.5.1. New Consumption and Mobility Habits 
12.5.2. The SoLoMo Model 
12.5.3. The 4 Ps of the Marketing Mix in Mobility 

12.6. Trends in Mobile Marketing 

12.6.1. Mobile Publishing 
12.6.2. Advergaming and Gamification 
12.6.3. Mobile Geolocalization 
12.6.4. Augmented Reality  

12.7. Counter-Communication: Fake News 

12.7.1. Targets of Fake News in Campaigns 
12.7.2. Creation of Fake News 
12.7.3. Spreading of Fake News 
12.7.4. Fake News Legislation 

12.8. Inbound Political Marketing 

12.8.1. How Inbound Political Marketing Works 
12.8.2. Attraction of Traffic to Political Brand 
12.8.3. Content Marketing 
12.8.4. Conversion of Leads to Voters or Electors 

12.9. Web Analysis 

12.9.1. The Fundamentals of Web Analytics 
12.9.2. Classical media vs. Digital Media 
12.9.3. The Web Analyst's Basic Methodology 

12.10. Digital Metrics 

12.10.1. Basic Metrics
12.10.2. Ratios 
12.10.3. Setting Objectives and KPIs 

Delve into this Hybrid Master's Degree in Leader Capacities and Skills in Digital Environments"