Postgraduate diploma Organization, Management and Communication Company Policies

Traditional and emerging media are an important part of society. Thanks to these companies, people find out what is happening in the world just by turning on the television or picking up their cell phones. With such great power comes great responsibility, so your managers must be prepared to assume their role with full assurance that their leadership will be characterized by an ethical and market driven company policy. In order for them to find in a single qualification all the information they need, this program is designed to provide graduates with the managerial skills and qualities that will enable them to effectively manage and organize a company dedicated to communication. A 100% online program, accessible from any device that will raise your skills to the top of the industry.

University certificate

duration

6 months

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

18 ECTS

financing up to

7 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

Accessing this Postgraduate diploma will give you the keys to improve your management skills and expand your future opportunities"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future. 

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents. 

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.

Teachers representing 20 different nationalities.

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:  

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills. 

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary. 

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Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university. 

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Syllabus

The Postgraduate diploma in Organization, Management and Communication Company Policies is a tailor made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success as managers and entrepreneurs.

Access to the most complete and up to date curriculum on the market will increase your chances of becoming the best professional in the sector”

Syllabus

The Postgraduate diploma in Organization, Management and Communication Company Policies is an intensive qualification that will enable graduates to acquire the competencies and skills necessary to face challenges and make quality business decisions based on in depth knowledge of the sector.

This program has been designed by its teaching team, active professionals who have worked to develop the best and most up to date content on the market so that you will find in this qualification all the information you need to become an expert. Throughout the 6 months of this Postgraduate diploma, you will have access to an exclusive syllabus, case studies based on real situations, high quality audiovisual content and research articles and readings that will allow you to delve into each section to the extent you wish.

A 100% online program, created with the objective that the graduates can improve the professional qualities that will allow them to access the prestigious position they have always dreamed of, perfectly compatible with their working life.

This Postgraduate diploma in Organization, Management and Communication Company Policies is developed over 6 months and is divided into 3 modules:

Module 1. Organization, Management and Corporate Policies
Module 2. Communication Company Management
Module 3. Strategic and Corporate Communication

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Organization, Management and Communication Company Policies completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Organization, Management and Corporate Policies

1.1. Organizational Structure

1.1.1. Main Coordination Mechanisms
1.1.2. Departments and Organization Charts
1.1.3. Authority and Responsibility
1.1.4. Empowerment

1.2. Organizational Design

1.2.1. Organizational Design Concept
1.2.2. Organizational structure
1.2.3. Types of Organizational Designs

1.3. Strategic Human Resources Management

1.3.1. Job Design, Recruitment, and Selection
1.3.2. Training and Career Development
1.3.3. Strategic Approach to People Management
1.3.4. Design and Implementation of Personnel Policies and Practices

1.4. Financial Management

1.4.1. Sector Opportunities and Threats
1.4.2. The Concept of Value and Value Chain
1.4.3. Scenario Analysis, Decision-Making and Contingency Planning

1.5. Fundamentals of Commercial Management

1.5.1. Internal and External Analysis. SWOT Analysis
1.5.2. Sector and Competitive Analysis
1.5.3. The Canvas Model

1.6. Product Management

1.6.1. Product Classifications
1.6.2. Differentiation
1.6.3. The Design
1.6.4. Luxury
1.6.5. Environmental Issues

1.7. Pricing Principles

1.7.1. Introduction to Pricing
1.7.2. Stages in Pricing

1.8. Distribution Channel Management

1.8.1. Concept and Functions of Commercial Distribution
1.8.2. Design and Management of Distribution Channels

1.9. Advertising Communication

1.9.1. Integrated Marketing Communication
1.9.2. Advertising Communication Plan
1.9.3. Merchandising as a Communication Technique

1.10. E-Commerce

1.10.1. Introduction to E-Commerce
1.10.2. Differences between Traditional Commerce and E-Commerce
1.10.3. Technological E-Commerce Platforms

Module 2. Communication Company Management

2.1. The Industries of Communication

2.1.1. Mediamorphosis
2.1.2. Digital Transformation
2.1.3. Cybermedia

2.2. Legal and Economic Structure of Communication Enterprises

2.2.1. Individual Entrepreneur
2.2.2. Trading Companies
2.2.3. Media Conglomerates

2.3. Structure, Administration and Challenges of Management

2.3.1. Departmental Structure in Communication Management
2.3.2. Current Trends in Management Models
2.3.3. Integration of Intangibles
2.3.4. Communication Department Challenges

2.4. Strategic Analysis and Competitiveness Factors

2.4.1. Analysis of the Competitive Environment
2.4.2. Competitiveness Determinants

2.5. Business Ethics

2.5.1. Ethical Behavior in Companies
2.5.2. Deontology and Ethical Codes
2.5.3. Fraud and Conflicts of Interest

2.6. The Importance of Marketing in Communication Companies

2.6.1. Marketing Strategies in Traditional Media
2.6.2. Impact of Social Networks on the Media Agenda

2.7. Strategic Thinking and Systems

2.7.1. The Company as a System
2.7.2. Strategic Thinking Derived from Corporate Culture
2.7.3. The Strategic Approach From a People Management Perspective

2.8. Branding

2.8.1. The Brand and Their Functions
2.8.2. Brand Creation (Branding)
2.8.3. Brand Architecture

2.9. Creative Strategy Formulation

2.9.1. Explore Alternative Strategies
2.9.2. Counter Briefing or Creative Briefing
2.9.3. Branding and Positioning

2.10. Design of Crisis Manual/Crisis Communication Plan

2.10.1. Preventing the Crisis
2.10.2. Managing Crisis Communication
2.10.3. Recovering from the Crisis

Module 3. Strategic and Corporate Communication

3.1. Communication in Organizations

3.1.1. Organizations, People and Society
3.1.2. Historical Evolution of Organizational Behavior
3.1.3. Bidirectional Communication

3.2. Trends in Business Communication

3.2.1. Generation and Distribution of Corporate Content
3.2.2. Business Communication on the Web 2.0
3.2.3. Implementation of Metrics in the Communication Process

3.3. Integral Communication Plans

3.3.1. Audit and Diagnosis
3.3.2. Elaboration of Communication Plans
3.3.3. Measuring Results: KPIs and ROI

3.4. Internal Communication

3.4.1. Motivational Programs, Social Action, Participation and Training with Human Resources
3.4.2. Internal Communication Support and Tools
3.4.3. Internal Communication Plan

3.5. External Communication

3.5.1. External Communication Actions
3.5.2. The Need for Communication Offices

3.6. Reputation Management

3.6.1. Corporative Reputation Management
3.6.2. Focus on Brand Reputation
3.6.3. Leadership Reputation Management

3.7. Digital Communication and Reputation

3.7.1. Online Reputation Report
3.7.2. Netiquette and Good Practices on Social Media
3.7.3. Branding and Networking 2.0

3.8. Communication in Crisis Situations

3.8.1. Definition and Types of Crises
3.8.2. Phases of the Crisis
3.8.3. Messages: Contents and Moments

3.9. Lobbies and Pressure Groups

3.9.1. Opinion Groups and Their Actions in Businesses and Institutions
3.9.2. Institutional Relations and Lobbying
3.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

3.10. Corporate Branding Strategy

3.10.1. Public Image and Stakeholders
3.10.2. Corporate Branding Strategy and Management
3.10.3. Corporate Communication Strategy in Line With Brand Identity

Expanding your knowledge of corporate and communication strategies will enable you to elevate your company to the top of the industry"

Postgraduate Diploma in Organization, Management and Communication Company Policies

In a world where communication is key to the success of any company, the need for highly trained professionals in the organization, management and business policies in the area of communication is increasingly imperative. At TECH Global University we have developed our Postgraduate Diploma in Organization, Management and Communication Company Policies, with the aim of providing professionals with the necessary tools to understand the dynamics of communication companies and their relationship with the different sectors of society. This degree, taught in 100% virtual mode, will allow students to understand and apply the fundamental concepts of the organization and management of communication companies, developing skills for decision making in the business environment. Through a theoretical-practical training, each student will delve into topics such as the structure of communication companies, their relationship with the different sectors of society, the importance of business policies and their impact on the market, among other relevant topics.

Theoretical-practical training will provide students with an in-depth understanding of the structure of communication companies, their relationship with the different sectors of society, the importance of business policies and their impact on the market, among other relevant topics.

Specialize in the organization, management and policies of communication companies

At TECH Global University we have teachers with extensive experience in the area of business communication, who will provide quality training and academic excellence. In addition, our virtual platform will allow participants to study at their own pace and from anywhere in the world, which provides the flexibility necessary for each participant to meet their work and personal responsibilities. Students will find the best educational tools of the moment, which will turn them into highly prestigious experts. Here, not only do we work first-hand with the advances in telematics and multimedia, but we also have extensive experience witnessing the enormous possibilities offered by the organization, management and policies of communication companies. Through the training provided, professionals will learn how to undertake entrepreneurial projects in this field and occupy leadership or management roles in communication companies.