Postgraduate certificate Audiovisual Audiences

A person has access to a variety of content from a mobile device, from gaming applications to a complete catalog of movies and series of all genres. This has caused the industry to become more competitive, demanding certain skills from its professionals, specifically, knowing what the audience wants and developing a strategy that pleases them. Thus, this program will help interested students to understand their target audience in order to carry out projects that suit them. In turn, they will develop the skills that will help them to work in a direct position in an audiovisual company.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The syllabus of this Postgraduate certificate in Audiovisual Audiences offers the opportunity to do it completely online, so students can adapt it to their schedule. In this way, it will be easier for you to take the theoretical contents of each class to your daily practice almost immediately.

The advantage of online training is that you can tailor the program to you"

Syllabus

The Postgraduate certificate in Audiovisual Audiences at TECH Global University is an intensive program that provides students with a set of skills to face new work challenges. Taking into account the critical thinking that every director must have.

The program is structured in such a way as to ensure the development of students' managerial competencies. In this way, they will be able to understand in a theoretical and didactic way the needs of the audience in today's society.

The program will address the different ways in which an audiovisual reception study is carried out and the impact that social networks can have on this process. The latter is fundamental for any student who seeks to understand how, from before the launch, a series or program already obtains the support or rejection
of the public.

Therefore, this program is focused on encouraging the student to aspire to become a prestigious director or producer. Thus, supported by innovative content and the best teaching methodology, it meets the needs and requirements of large production companies, providing the necessary skills to identify the points to improve in a project, following the recommendations of the audience.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Audiovisual Audiences

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in Audiovisual Audiences online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Audiovisual Audiences

1.1. Audiences in the Audiovisual Media

1.1.1. Introduction
1.1.2. The Constitution of the Hearings

1.2. The Study of Audiences: Traditions I

1.2.1. Theory of Effects
1.2.2. Theory of Uses and Gratifications
1.2.3. Cultural Studies

1.3. The Study of Audiences: Traditions II

1.3.1. Studies conducted on Reception
1.3.2. Audiences for Humanistic Studies

1.4. Audiences from an Economic Perspective

1.4.1. Introduction
1.4.2. Audience Measurement

1.5. Theories of Reception

1.5.1. Introduction to Reception Theories
1.5.2. Historical Approach to Reception Studies

1.6. Audiences in the Digital World

1.6.1. Digital Environment
1.6.2. Communication and Convergence Culture
1.6.3. The Active Nature of the Audiences
1.6.4. Interactivity and Participation
1.6.5. The Transnationality of Audiences
1.6.6. Fragmented Audiences
1.6.7. The Autonomy of Audiences

1.7. Audiences: The Essential Questions I

1.7.1. Introduction
1.7.2. Who Ae They?
1.7.3. Why Do They Consume?

1.8. Audiences: The Essential Questions II

1.8.1. What They Consume
1.8.2. How They Consume
1.8.3. With What Effects

1.9. The Engagement Model I

1.9.1. Engagement as a Metadimension of Audience Behavior
1.9.2. The Complex Assessment of Engagement

1.10. The Engagement Model II

1.10.1. Introduction. The Dimensions of Engagement
1.10.2. Engagement and User Experiences
1.10.3. Engagement as an Emotional Response from Audiences
1.10.4. Engagement as a Result of Human Cognition
1.10.5. The Observable Behaviors of Audiences as an Expression of Engagement

Your audience will engage with your work if you provide them with quality performance"

Teaching Objectives

This Postgraduate certificate in Audiovisual Audiences will offer students the opportunity to not only understand the audience to which they will direct their work, but also to understand the link that the audience generates with the content and the contribution of social networks to this relationship. This will help those interested to become fluent in their field of work. To this end, a series of objectives will be available to guide learning at all times.

The audience is your greatest source of inspiration for creating unique audiovisual work"

Your goals are our goals.
We work together to help you achieve them.

Este Postgraduate certificate in Audiovisual Audiences enable you to:

Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
Identify the differences between the different approaches to the study of audiovisual reception
Understand the functioning of social networks as a fundamental part of today's audiovisual environment
Understanding the links between audience and content
Have the ability to understand the transformations resulting from digitization
Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects

Postgraduate Certificate in Audiovisual Audiences

The growing demand for professionals in the audiovisual area, coupled with technological advances in the production and dissemination of content, have made this industry one of the most dynamic and with greater projection in the current labor market. At TECH Global University we have designed a Postgraduate Certificate in Audiovisual Audience, focused on the comprehensive training of professionals who wish to enter this exciting field of work. The bases of this program were designed with the best methodologies specialized in online learning, this will facilitate the development of the Postgraduate Certificate in a completely autonomous and practical way; to receive the lessons students only need to have a device connected to the Internet. Through the teaching provided by our specialists, participants will be able to develop skills and abilities in key areas such as production, realization and post-production of audiovisual content, taking into account the particularities of different formats and media.

Discover your potential in the audiovisual world

Our mission at TECH is to offer quality academic preparation, with an innovative methodology and a practical approach that allows students to apply the knowledge acquired in the workplace. In addition, the multidisciplinary approach of our program will allow them to understand the importance of context and communication in the dissemination of content; which will provide a global vision of the creative and technical processes of the audiovisual world. Through the teaching provided by our specialists, participants will be able to develop skills and abilities in key areas such as production, realization and post-production of audiovisual content, taking into account the particularities of different formats and media. All this, without having to leave home, with the best teaching tutorials and interactive material that will give that rewarding plus to the professional profile of the graduates.