Communication is becoming more and more interactive, so you need to know your audience in order to offer products that are truly successful”

Communication is in a constant process of change since the emergence of the internet. With new technologies and the periodic creation of new applications and tools that allow a more personalized consumption, it has been possible to have immediate access to high-quality content. This has caused users to be increasingly demanding in terms of the information they receive, giving a radical turn to the way of understanding communication.

Additionally, this has favored the emergence of a new business model, more focused on online production, directed to a specific target and with a long tail production. Netflix or the digital platforms of traditional television channels are clear examples of the new paradigm of communication, in which it is the users themselves who program their consumption a la carte. However, in order to be part of these new business models, it is vital to have the necessary specialization and specific skills for the management of new technologies.

To this end, TECH Global University offers students the possibility of studying this very complete educational program, in which they will find the most relevant information to get a general idea of the particularities of the sector, and delve into all those concepts and strategies that are fundamental in today’s communication processes.

A 100% online program with which the student will be able to develop the skills and abilities necessary to succeed in a booming industry that increasingly demands more professionals trained to adapt quickly to changes in the sector. Additionally, thanks to its digital format, the student will be able to study comfortably from anywhere in the world, only needing a computer or mobile device with an internet connection.

In a world over-saturated with information, it is necessary to offer high quality content adapted to the needs of users”

This postgraduate certificate in New Communication Paradigm contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in current communication processes
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in the field of communication
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Thanks to new technologies, consumers have access to on-demand television where they can program their movies and series according to their tastes and interests"

Its teaching staff includes professionals from the field of communication, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Communication has changed and you need to adapt quickly to its new formats. This program will be indispensable for you to achieve it"

Take the first step to become a 21st century communicator with the opportunity offered by this qualification"

Journalism and communication professionals must constantly update their knowledge in order to adapt to changes and be more competitive in their daily practice. In order to achieve this higher specialization of the students, TECH Global University offers them a very complete program, in which they will find clear examples of how the sector has evolved to become a broad catalog of business opportunities and options for the consumption of information, film or television, for example.

As a communication professional, you must adapt to the demands of the market. Study at TECH and develop the necessary skills to become an expert in the sector”

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

• Place the entire syllabus in a changing sociological and media landscape, where technology and the fragmentation of the audiovisual offer open up enormous opportunities for business and professional development
• Know the new paradigms of communication from a strategic perspective, and be able to put into practice the most current techniques and strategies in this field

Communication processes between brands and users must be increasingly personalized. Therefore, as a content creator, you need to be aware of new trends and adapt to them”